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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Al-Ikhlas
Rizki Amalia Afriana
STIE Nasional Banjarmasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Social Sciences Other

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WADAI BANJAR RAJA YANG TURUN TAKHTA Rizki Amalia Afriana; Penta Lestarini; Muhammad Riduan Abdillah
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 4, No 2 (2019): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.476 KB) | DOI: 10.31602/jpaiuniska.v4i2.2067

Abstract

Wadai comes from Banjar Language, which means cake, so Wadai Khas Banjar is a typical cake from Banjarmasin City. Wadai Khas Banjar is a mainstay culinary city of Banjarmasin that needs to be maintained, because currently the existence of this Typical Banjar has been eroded by attacks from various kinds of modern cakes that offer a variety of flavors, shapes and preparations, so that the average person if faced with the choice of whether the Wadai Khas Banjar or modern cakes, they prefer modern cakes, because the variations and tastes are very diverse. For this reason, we will strive to help maintain the existence of this Banjar Typical Wadai by conducting activities including the Community Partnership Program. This program is for typical Banjar entrepreneurs who aim to increase the knowledge and competence of Banjar Typical entrepreneurs to solve problems in the field of business management and operating / production aspects in the form of profile and organizational structure, marketing strategies, working capital management and calculation of production costs and product diversity . This activity is planned to be held for 8 months effectively from April to November 2018. The target audience is businessmen and business employees of Wadai Khas Banjar. In the implementation of the activities the materials used consisted of training documents, extension modules, proofs of transactions and raw materials for the typical Banjar Wadai. Approach method for solution to problems in the form of counseling and training, employer mobilization, business management intervention and evaluation of activities of science and technology activities for the community in the form of extension, training and implementation activities in Banjar Wadai Typical business in Banjarmasin Central City District, Banjarmasin in business management and production. The output of this activity is in the form of profile and organizational structure, implementation of new marketing strategies, working capital proposals and calculation of production costs and typical Banjar Wadai products with new flavor variances and forms.Keywords: Community partnership program, Wadai Khas Banjar
PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA SMARTPHONE IPHONE DI PT TELETAMA ARTHA MANDIRI) Ni Nyoman Suarniki; Penta Lestarini Budiati; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.401

Abstract

The purpose of this study was to determine the effect of brand awareness and perceived quality on iPhone purchasing decisions. The type of research is quantitative research, the research population is all mobile phone users, the sample is determined by 100 respondents with a simple random sample technique, data collection using google form. And quantitative descriptive data analysis method, with the help of SPSS for windows. The results of this study indicate that the average total value of both male and female consumers regarding the level of Brand Awareness and Perceived Quality is high. Brand Awareness and Perceived Quality simultaneously affect purchasing decisions. While partially shows that Brand Awareness has an effect on purchasing decisions, Perceived Quality has no effect on purchasing decisions.
KUALITAS PRODUK DALAM MENINGKATKAN KEPUASAN PELANGGAN PRODUK KOSMETIK WARDAH CABANG BANJARMASIN (STUDI KASUS PADA TOKO GUARDIAN Q-MALL BANJARBARU) Angga Ifanka; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.423

Abstract

The purpose of this study was to determine the product quality variables (performance, reliability, features, durability, suitability, and design) play a role in customer satisfaction of Wardah products and to determine product quality variables (performance, reliability, features, durability, suitability, and design), which has the biggest role in customer satisfaction for Wardah products. The method used in this research is descriptive. With this method, the writer can find out how far product quality influences customer satisfaction of Wardah cosmetic products for consumers. The results of the research show that the problem with the Guardian Q-Mall Banjarbaru Store is that so far Wardah products have experienced a decline in sales due to the quality of the latest edition products which are still unknown and felt by customers and are dissatisfied with the quality of the latest edition of cosmetic products. In conclusion, Guardian is a shop that has been engaged in providing services for the health and beauty needs of the Indonesian people since 1990 and has officially become part of PT Hero Supermarket. Based on the questionnaire, the variable form, accuracy and suitability, style, design are variables that play a role in consumer satisfaction. Based on the results of the answers whether Wardah products have a different form of packaging from other products, 82% of respondents answered No, the results provided by Wardah products were in accordance with consumer wishes, 74% of respondents answered No, Wardah products made consumers appear more confident, 58% of respondents answered No, Wardah products have attractive designs compared to other products, 64% of respondents answered No, and Wardah products were as expected, 54% of respondents said No.
Co-Authors Angga Ifanka Arisa Safrina Dody Wahyu Widodo Eko Prabowo M.Riduan Abdillah Masrifani Masrifani Mohdari Mohdari Ni Nyoman Suarniki Nor Anisa Amelia Nurul Fijriana Penta Lestarini Penta Lestarini Budiati Rika sylvia Ruslinda Agustina Saidah - Siti Rahmah