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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK AQUA (STUDI KASUS PADA MAHASISWA STIENAS BANJARMASIN ANGKATAN 2015) Rizki Amalia Afriana; Penta Lestarini Budiati; Eko Prabowo
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2017): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.10 No.2 September 2017
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract,The purpose of this research is to find out whether the marketing mixconsisting of product (X1), price (X2), promotion (X3) and location (X4)have partial and simultaneous effect on purchasing decision of drinkingwater in Aqua packaging, and to know from the four marketing mix variablesare the most dominant influence on the purchase decision of drinking waterin the packaging of Aqua brand.The population of this study are 200 people , they are all students ofSTIENAS Banjarmasin Class of 2015. Methods of data analysis in this studywere conducted descriptively quantitatively with multiple linear regressionusing the help of SPSS program version 16.0.The result of the research shows that marketing mix consisting ofpromotion variable (X3) and location (X4) have partially significant effect onpurchasing decision of drinking water in Aqua brand packaging, whileproduct (X1) and price (X2) variable have no significant effect partiallypurchase decision of drinking water in Aqua brand packaging

PERANAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG ANDROID (Studi Kasus Pada Mahasiswa STIE Nasional Banjarmasin Angkatan 2014) Rizki Amalia Afriana; Saidah -
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 9 No 1 (2016): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.9 No.1 Maret 2016
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, Problems examined regarding the role of the variable product quality (performance, reliability, features, durability, suitability, design) in the purchase decision Smartphone Samsung. The study population was a student STIE Nasional 2014 Banjarmasin generation Samsung Android smartphone users as many as 107 users and samples taken as many as 30 respondents. The method used in this research is descriptive method. Results of this study is that the variable performance indicators operating system owned by Samsung Smartphone Android already is the latest version, the variable Reliability the machine is not easy to heat, variable features with the camera quality is good, the variable resistance with indicator resilience LCD durable, variable compliance with suitability indicators according to the desired shape young people today and the variable design with an attractive design indicators were appropriate.

PENGARUH PERSEPSI KEMUDAHAN, KEBERMANFATAAN, RISIKO DAN KEPERCAYAAN TERHADAP MINAT NASABAH MENGGUNAKAN INTERNET BANKING PADA PT BANK BUKOPIN Tbk BANJARMASIN Ruslinda Agustina; Rizki Amalia Afriana; Arisa Safrina
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 11 No 2 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.2 September 2018
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study is to prove empirically whether there is an effect of perceived ease, usefulness, risk and trust in the interests of customers using internet banking at PT Bank Bukopin, Tbk Banjarmasin. The sampling technique uses incident sampling, by distributing questionnaires to customers who incidentally meet with researchers as many as 73 respondents who use internet banking in November and December 2017. Processing with the help of SPSS version 16 test equipment. The results showed that perceptions of usefulness affect the interests of customers using internet banking, this is because customers assume that using internet banking has benefits so that customers are interested in using the internet banking. While perceptions of ease, risk and trust do not affect the interests of customers to use bankint's internet, this is because customers feel that it is not easy and less understandable to use internet banking, then customers feel that using internet banking has no risk and can provide good information for customers, and there is a sense of customer concern in using internet banking so that customers do not trust to use the internet banking.

ANALISIS MOTIVASI KERJA DALAM MENINGKATKAN KINERJA PEGAWAI STASIUN RADIO PANTAI DISTRIK NAVIGASI KELAS II BANJARMASIN Rizki Amalia Afriana; Dody Wahyu Widodo
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 8 No 2 (2015): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.8 No.2 September 2015
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, Purpose this research is analysis of the high level of absenteeism, low motivation to work, and insufficient number of employees of Radio Navigation District Beach Class II Banjarmasin. Population and sample in this study is the Employee Radio Navigation District Beach Class II Banjarmasin totaling 28 people, they are given some questions about motivation. The method used in this research is descriptive qualitative to describe the administration of employee motivation Navigation District Coastal Radio Station Class II Banjarmasin. The Results from this study showed that the direct motivation in the form of praise, awards, holiday allowances, bonuses and decorations, and the motivation is not directly in the form of equipment and adequate facilities, situation and working environment is needed by employees of district radio stations Navigation Class II Banjarmasin.

PENERAPAN BAURAN PEMASARAN UNTUK MENINGKATKAN OMSET PENJUALAN PADA UD RAHMANI SASIRANGAN KABUPATEN BANJAR Rika Sylvia; Rizki Amalia Afriana; Nor Anisa Amelia
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this study was to determine the application of the marketing mix carried out at UD Rahmani Sasirangan to increase sales turnover. The type of research used is descriptive qualitative, with sampling using incidental sampling, while the data analysis technique used is descriptive statistics.The conclusion of this study is 4P in the marketing mix applied by UD Rahmani Sasirangan, that for the product variable as many as 85 respondents (87.63%) gave a disagreeing response that the sasirangan fabric had an attractive design and motif, and as many as 88 respondents (90,72 %) give a response that does not agree with the sasirangan fabric that has good quality. For the price variable, 81 respondents (83.50%) gave a disagreeing response that the sasirangan fabric was affordable for consumers, and as many as 71 respondents (73.20%) gave a disagreeable response if buying a certain amount would be given a discount. Whereas for the location / place variables as many as 56 respondents (57.73%) responded strongly agreeing that the location / place of UD Rahmani Sasirangan was easily accessible and found, and as many as 39 respondents (39.90%) gave responses disagreeing with the size of the store owned UD Rahmani Sasirangan is quite large. And then for the promotion variable as many as 55 respondents (56.70%) gave a disagreeing response with UD Rahmani Sasirangan once advertised their products, and as many as 81 respondents (83.50%) gave disagreeing responses with UD Rahmani Sasirangan using varied media in marketing the product.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PT BANK SINARMAS KCP. A. YANI BANJARMASIN Mohdari Mohdari; Rizki Amalia Afriana; Masrifani Masrifani
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 12 No 2 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 2 September 2019
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstrack, The research aim to analyze the influince quality of service to customer satisfaction at PT Bank Sinarmas KCP A. Yani Banjarmasin. Service quality in this research using tangible variables, reliability, responsiveness, assurance, and empathy. The research method used is quantitative analysis, which connects service variables with customer satisfaction and types of respondents including validity and reliability tests, classic assumption tests, multiple linear regression analysis, t test and F test and the coefficient of determination. The results found in the tangible hypothesis test, reliability, responsiveness, assurance and empathy have a simultaneous effect on customer satisfaction of PT Bank Sinarmas KCP A. Yani Banjarmasin. The results of the reliability and responsiveness hypothesis test have a partial effect on customer satisfaction of PT Bank Sinarmas KCP A. Yani Banjarmasin. Hypothesis test results reliability variable dominant effect on customer satisfaction PT Bank Sinarmas KCP A. Yani Banjarmasin.

PENGARUH KOMPENSASI DAN PENGENDALIAN INTERNAL TERHADAP KINERJA KARYAWAN PADA PT AUTOSERVICE DELTA NIAGA BANJARMASIN Ruslinda Agustina; Rizki Amalia Afriana
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 1 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.1 Maret 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this research is to empirically prove the effect of compensation and internal control on employee performance at PT Autoservice Delta Niaga Banjarmasin. The research method used is quantitative descriptive method. The author distributes the questionnaire with the intended analysis unit is the employee of the company that the respondent is assigned to. The number of research samples were 35 employees. The statistical test tool uses the SPSS version 16 program. The results showed that compensation affected the performance of employees with a significant value of 0,000. Internal control affects employee performance with a significant value of 0.040. This shows that if compensation and high internal control can improve the performance of employees.

PENGARUH UKURAN PERUSAHAAN, UKURAN DEWAN KOMISARIS DAN TIPE INDUSTRI TERHADAP PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA PERUSAHAAN PLASTIK DAN KEMASAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2013-2018 M.Riduan Abdillah; Rizki Amalia Afriana; Siti Rahmah
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 13 No 2 (2020): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.13 No.2 September 2020
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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This research aims to examine the effect of company size, board size and industry type on the disclosure of Corporate Social Responsibility (CSR) in plastic and packaging companies listed on the Indonesia Stock Exchange in 2013-2018. The population in this research were all plastic and packaging companies listed on the Indonesia Stock Exchange during 2013-2018, totaling 84 companies. The sample in this research was obtained using a purposive sampling method. The research sample that met the criteria for the purposive sampling method was 42 plastic and packaging companies listed on the Indonesia Stock Exchange during 2013-2018. The independent variables in this research are company size, board size and type of industry, while the dependent variable in this research is the disclosure of corporate social responsibility (CSR). The results of this research find evidence that company size has no effect on disclosure of corporate social responsibility, board size has an effect on disclosure of corporate social responsibility, type of industry has no effect on disclosure of corporate social responsibility.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (STUDI KASUS PADA KARYAWAN HAPEWORLD BANJARMASIN) Rizki Amalia Afriana; Nurul Fijriana
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 1 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 14. No.1 Maret 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract, The purpose of this research is to analyze and find out among cultural, social, personal, and psychological factors, which factors most influence consumers when deciding to buy fashion products online. The population is Hapeworld employees who have bought fashion products online as many as 40 people. By using Arikunto's theory, the samples taken were all populations, namely 40 people. The method used is a quantitative method. Collecting data in the form of distributing questionnaires. The data processing in this study used the SPSS program and the analysis tests carried out were the research instrument test, the classical assumption test and the hypothesis test. The results of research shows that cultural, social, personal, and psychological factors simultaneously have a significant effect on purchasing decisions for fashion products online. Partially, social factors and psychological factors have a significant effect, while cultural factors and personal factors do not have a significant effect on purchasing decisions for fashion products online. The most dominant factor influencing online purchasing decisions is psychological factors.

PENGARUH E-PROMOTION STRATEGIC TERHADAP PEMBELIAN Ni Nyoman Suarniki; Rizki Amalia Afriana
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i1.372

The purpose of this study was to determine the effect of e-promotion (context, communication, collaboration, connection) on purchases. A case study at the Banjarmasin Ero Optik Store. This study uses a quantitative approach. The population consists of all Instagram followers @erooptikbjm. The research sample was determined as many as 100 responden, where 50 respondents are selected by incidental sampling method. Data processess by using Multiple linear regression data analysis technique with the help of SPSS software version 22.0. The results of this study indicate, partially context variables (X1), communication (X2), collaboration (X3) have a significant influence on consumer purchases. However, the connection variable (X4) has no significant effect on consumer buying interest. Simultaneously the variables context (X1), communication (X2), collaboration (X3) and connection (X4) have a significant influence on consumer buying interest. The communication variable (X2) has the most dominant influence on consumer buying interest. This means that technological advances can be utilized by marketers and buyers to transact more easily, quickly, cheaply and practically through social media. Variable connection does not have a significant effect because in the transaction of goods, a connection is not required. The most important thing is communication as in the results of the statistical coefficient beta of the communication variable which is the most dominant or most influential on consumer decisions to buy products. Discussion, good communication through intensity and well targeted media, can be developed into good relations between buyers and marketers, thus, supported by appropriate product specifications, the connection/relationship may have a major contribution to purchasing.

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