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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
rika sylvia
STIE Nasional Banjamasin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PRODUK PT DUA KELINCI DI BANJARMASIN rika sylvia; Penta lestarini budiati; Eka Syafitri
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2021): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.14 No.2 September 2021
Publisher : SEKOLAH TINGGI ILMU EKONOMI NASIONAL (STIENAS) BANJARMASIN

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Abstract

The purpose of this study was to determine the effect of product quality and price on customer satisfaction at PT Dua Kelinci products in Banjarmasin either partially or simultaneously. The type of research used is descriptive quantitative. The population in this study were customers of PT Dua Kelinci's products in Banjarmasin with a total sample of 86 customers. Analysis of the data in the study using multiple linear regression method with the help of SPSS version 22.0 application. The results of this study based on multiple linear regression analysis Y = -0.334 + 0.174X1 + 0.398X2, that the product quality and price variables have a positive influence on customer satisfaction at PT Dua Kelinci products in Banjarmasin. The results of the t-test calculation, which says there is a partially significant effect of product quality components (X1) and price (X2) on customer satisfaction of PT Dua Kelinci's products in Banjarmasin (Y). The results of the F test calculation, there is a simultaneous significant effect between product quality (X1) and price (X2) on customer satisfaction of PT Dua Kelinci's products in Banjarmasin (Y). The value of the coefficient of determination (R2) produced is 0.664. This means that 66.4% changes in the customer satisfaction variable for PT Dua Kelinci's products in Banjarmasin (Y) can be explained by changes in product quality (X1) and price (X2) variables, while the remaining 33.6% is explained by other variables not included in the study.
ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PADA CV TRESMO LAUNDRY BANJARMASIN Ni Nyoman Suarniki; Rika Sylvia; Dewi Setiawati; Untari Okta Eka Wardhani
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 2 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.2 September 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i2.592

Abstract

This study aims to evaluate service quality in improving customer satisfaction at CV Tresmo Laundry Banjarmasin. The method used was descriptive qualitative, with data collected through questionnaires distributed to 100 respondents using a purposive sampling technique. The analysis was conducted based on the SERVQUAL model, which encompasses five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The results showed that each service quality dimension received a fairly good average score (3.57–3.66), while the customer satisfaction indicator also fell within the fairly satisfactory category (3.54–3.68). These findings the close relationship between service quality and customer satisfaction, improving reliability, responsiveness, and empathy has the potential to strengthen customer loyalty. Service quality management so that CV Tresmo Laundry can maintain customer satisfaction and strengthen its competitiveness in the competitive laundry industry.
Co-Authors Dewi Setiawati Eka Syafitri Ni Nyoman Suarniki Penta Lestarini Budiati Untari Okta Eka Wardhani