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ANALISIS BAURAN PEMASARAN UNTUK MENINGKATKAN PENDAPATAN PADA BENGKEL LAS IWAN BANJARMASIN Rika Sylvia; Dewi Setiawati; Riski Titania
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.2 September 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v15i2.405

Abstract

The purpose of this research is to find out the marketing mix that has been implemented so far at Bengkel Las Iwan Banjarmasin and to know the marketing mix that must be implemented at Bengkel Las Iwan Banjarmasin. The type of research used is descriptive qualitative, where the population in this study is all customers Bengkel Las Iwan Banjarmasin during April to June 2022 as many as 48 customers, while the sample is taken using purposive sampling as many as 30 respondent. The result of this research is that by implementing a marketing mix, to increase its income, the Iwan Banjarmasin Las Workshop can maintain product design and quality, set a fairly affordable price and provide discounted prices, place a banner or nameplate for the workshop in front of the alley where the Iwan Banjarmasin Las Bengkel is located. and promoting through social media and placing banners in public places.
PENGARUH DISIPLIN KERJA DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN BAGIAN OPERASIONAL PADA PT PERMATA BARITO SHIPYARD & ENGINEERING Penta Lestarini Budiati; Dewi Setiawati; Ribut Eko Prasetyo
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 1 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol 16. No.1 Maret 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i1.426

Abstract

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PENGARUH CURRENT RATIO, RETURN ON EQUITY, DAN DEBT TO EQUITY RATIO TERHADAP NET PROFIT MARGIN PADA INDUSTRI TRANSPORTASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2018 – 2022 Khairunnisa Khairunnisa; Akhmad Julian Saputra; Dewi Setiawati
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 2 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 no.2 September 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i2.555

Abstract

This study aims to test: analyze the effect of Current Ratio, Return On Equity, Debt to Equity Ratio on Net Profit Margin in the Transportation Industry Listed on the Indonesia Stock Exchange (IDX) for the 2018-2022 Period. The population of the study consists of 16 companies in the transportation industry listed on the IDX during the same period. The results of this study indicate that Current Ratio and Return On Equity have a significant partial effect on the Net Profit Margin variable, while Debt to Equity Ratio has no effect on Net Profit Margin.