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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat Adi Widya : Jurnal Pengabdian Masyarakat JURNAL EDUCATION AND DEVELOPMENT Jurnal Komunikasi Profesional POINT Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Bina Bangsa BIP'S : Jurnal Bisnis Perspektif IEB: Journal of Islamic Economics and Business Jurnal Riset dan Pengabdian Interdisipliner Indonesian Community Service Journal of Computer Science (IndoComs)
Citra Anggraini Tresyanto
Universitas Katolik Darma Cendika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Strategy of Tourist Events Museum De Javasche Bank Surabaya Citra Anggraini Tresyanto; Deograsias Joseph
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2411

Abstract

Surabaya is one of the cities in Indonesia which has quite a lot of museum rows with various types of museums. One type of scientific museum is the De Javasche Bank Museum. The collection of historical objects and the historical value of the building is very interesting in fact unable to attract visitors to come and learn. De Javasche Bank Museum is also one of the museums in Surabaya whose existence is not widely known by the public. It is necessary for an integrated marketing communication strategy to solve this problem. One of the integrated marketing communication tools from Sales Promotion is Event Marketing. This research uses qualitative research methods with a descriptive analysis approach. Data collection techniques in this research are field studies and literature studies. Primary data in this study is data that is directly obtained from museum managers, visitors, and the community through observations and interviews, while secondary data comes from literature.
Co-Authors Alessandro Franciscus Pangalila Andy Putri, Fransisca Wahyu Mei Bintang Er Atmosphere Wowor Bruno Hami Pahar Christina Gabriela Sungkono Deograsias Joseph Heribertus Roy Juan Laurita, Maria Vanessa Maria Angelina Susilo Maria Angelina Susilo Maria Evangeline Serena Ayu Maria Kharisma Anggun Putri Larasati Melina Gabrila Winata Paola Sharon Susila Setyawati, Vincentia Devina Stephanie Astrid Ayu Vincentia Ratna Inggawati Vincentia Setyawati Yohanes Fabiyola Halan Yustinus Budi Hermanto