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All Journal JURNAL LENTERA BISNIS JURNAL ABDIMAS PLJ
Dingot Hamonangan Sitanggang
Politeknik LP3I jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS FAKTOR KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI APLIKASI PESAN MAKANAN ON LINE Dingot Hamonangan Sitanggang; Damdam Damiyana
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.528

Abstract

Tujuan daripada penelitian ini untuk mendapatkan data empiris, fakta, dan informasi yang valid dan dapat dipercaya (reliable ) mengenai  analisis faktor kualitas pelayanan dan promosi dan pengaruhnya terhadap keputusan pembelian melalui aplikasi pesan makanan online. Penelitian ini merupakan penelitian kuantitatif. Terdapat dua variabel bebas yaitu Pelayanan (X1), Promosi (X2) dan dan satu variabel terikat yaitu Keputusan Pembelian (Y). Pengumpulan data dilakukan dengan cara survei. Teknik analisis data menggunakan analisis regresi linear berganda. Populasi dalam penelitian ini adalah semua konsumen yang pernah membeli menggunakan aplikasi makanan on line, dimana terdapat sebanyak 170 Rerponden yang memberikan jawaban dari kuesioner via google form yang kami sebarkan secara on line. Hasil penelitian menunjukkan, Terdapat Pengaruh kualitas pelayanan terhadap keputusan pembelian dalam berbelanja via  aplikasi makanan on line sebesar 56.7%,  Terdapat Pengaruh promosi terhadap keputusan pembelian dalam  berbelanja via aplikasi  makanan on line sebesar 43.6% dan Terdapat Pengaruh kualitas pelayanan dan promosi bersama-sama dalam memengaruhi pengambilan keputusan pembelian berbelanja via aplikasi makanan on line. Sebesar 60%.Kata Kunci: Pelayanan, Promosi, Aplikasi Pesan, Makanan, Online 
ANALISIS GAYA KEPEMIMPINAN DAN PENGARUHNYA TERHADAP KEPERCAYAAN KARYAWAN PT XYZ Dingot Hamonangan Sitanggang
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.383

Abstract

The purpose of this research is to obtain empirical data, facts, and valid and reliable information about the influence of the Leadership Style and its influence on the trust of the employees of PT. XYZ. This study uses an associative quantitative approach and regression techniques. The population in this study were all employees of PT. XYZ numbered 228 people. The sampling method using simple random sampling, for all employees who are still actively working in 2019, amounted to 228 people. Samples were taken with the Slovin formula so that the total sample of 145 people. Research data in the net through questionnaires. This study uses item analysis for both variables. The results of the study concluded, there is a positive direct effect of leadership style on employee trust. This finding means that if you want to increase employee confidence in the organization, it can be done through changing leadership styles.Keywords: Leadership Style, Trust, Millennial Generation
KEWIRAUSAHAAN PENUNJANG EKONOMI KREATIF DI MASA PANDEMI Yopy Ratna Dewanti; Eko Hadi Prayitno; Dingot Hamonangan Sitanggang; Arifin Setiabudi; Damdam Damiyana
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.243 KB) | DOI: 10.34127/japlj.v1i2.506

Abstract

The function and purpose of national education is to develop and shape the character and civilization of a dignified nation in the context of the intellectual life of the nation, aiming to develop the potential of students to become human beings who are devoted to both parents and useful for the homeland and religion. In order to be more deeply embedded in students' souls, the process of implementing character education, entrepreneurship education, and creative economy needs to be carried out through good planning and an effective learning approach and carried out jointly by all school members, through integration in subjects, local content and activities. -activities in self-development (Depdiknas, 2006). Entrepreneurship education aims to develop an entrepreneurial spirit, informing that the traits developed are responsible (94%) and risk-taking (97%). As well as creativity and innovation (99%).Keywords: entrepreneurship education, creative economy, economic subjects
Co-Authors Arifin Setiabudi Damdam Damiyana Yopy Ratna Dewanti