Article Per Year (5 Year)
p-Index From 2021 - 2026
1.879
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENTERA BISNIS Jurnal Ide Bahasa Jurnal Konseling Pendidikan Islam Multicience Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa dan Seni Program Studi Pendidikan Bahasa Inggris IKIP TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen JURNAL ABDIMAS PLJ Jurnal Kemitraan Masyarakat
Retno Setya Budiasningrum
LP3I Jakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
MENGANALISIS VARIAN PRODUK, PROMOSI, HARGA, BRAND IMAGE TERHADAP LOYALITAS PELANGGAN APOTEK RIZAL BEKASI DI ERA PANDEMI COVID-19 Rahmi Rosita; Retno Setya Budiasningrum; Nurul Giswi Karomah; Ria Estiana
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.468

Abstract

The Covid-19 pandemic that has hit Indoensia for almost two years has caused changes in various aspects of life, especially having a significant impact on the public health aspect, thus demanding that people improve their health to be resilient to the threat of disease. This study aims to analyze the influence of product variants, promotions, prices,brand image on customer loyalty at the Rizal Bekasi Drug Store during the covid19 pandemic era. The research method used is descriptive qualitative method, with primary and secondary data sources from research results. The questionnaires were distributed using purposive sampling technique (samplingwith certain considerations), as many as 100 respondents. The instrument test was carried out with a Likert scale of 1 to 5 points using SPSS version 20. The results showed that 1. Product variants had a positive and significant effect on customer loyalty, 2. Promotion had a positive and significant effect on customer loyalty, 3. Price had a positive and significant effect on customer loyalty, 4. Brand image has a positive effect on customer loyalty. Keywords: Product Variants, Promotion, Price, Barnd Image, Customer Loyalty
KEUNGGULAN KOMPETITIF MELALUI CITA RASA, PRODUK DESAIN, DAN PENDISTRIBUSIAN (Studi kasus pada Pempek Palembang Gaby Bekasi) Rahmi Rosita; Enny Diah Astuti; Retno Setya Budiasningrum
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1523

Abstract

This research aims to determine the variable influence of brand image, product design and distribution on Pempek gaaby products in Bekasi. The research uses a quantitative method, which is also known as a statistical approach with SPSS tools, using a multiple linear regression method by distributing closed questionnaires to 100 respondents who visited Pempek gaby. The SPSS output results show that taste, product design and distribution have a positive impact on competitive adventage.
Co-Authors Ali Satri Efendi Antonius Rino Vanchapo Astuti, Enny Diah Devin Mahendika Dyan Yuliana Jajang Setiawan Nurul Giswi Karomah NURUL GISWI KOMARIAH Rahmi Rosita REDJEKI AGOESTYOWATI Ria Estiana Rismar Julia Utami Suhardianto Suhardianto Suhardianto Suhardianto Syatria Adymas Pranajaya Tri Velyna