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MENGANALISIS VARIAN PRODUK, PROMOSI, HARGA, BRAND IMAGE TERHADAP LOYALITAS PELANGGAN APOTEK RIZAL BEKASI DI ERA PANDEMI COVID-19 Rahmi Rosita; Retno Setya Budiasningrum; Nurul Giswi Karomah; Ria Estiana
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.468

Abstract

The Covid-19 pandemic that has hit Indoensia for almost two years has caused changes in various aspects of life, especially having a significant impact on the public health aspect, thus demanding that people improve their health to be resilient to the threat of disease. This study aims to analyze the influence of product variants, promotions, prices,brand image on customer loyalty at the Rizal Bekasi Drug Store during the covid19 pandemic era. The research method used is descriptive qualitative method, with primary and secondary data sources from research results. The questionnaires were distributed using purposive sampling technique (samplingwith certain considerations), as many as 100 respondents. The instrument test was carried out with a Likert scale of 1 to 5 points using SPSS version 20. The results showed that 1. Product variants had a positive and significant effect on customer loyalty, 2. Promotion had a positive and significant effect on customer loyalty, 3. Price had a positive and significant effect on customer loyalty, 4. Brand image has a positive effect on customer loyalty. Keywords: Product Variants, Promotion, Price, Barnd Image, Customer Loyalty
THE RELATIONSHIP BETWEEN INTERPERSONAL INTELLIGENCE AND PARENTS’ ATTENTION RETNO SETYA BUDIASNINGRUM; NURUL GISWI KOMARIAH; REDJEKI AGOESTYOWATI
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 1 No. 07 (2020): INTERNATIONAL JOURNAL OF MULTISCIENCE -OCTOBER EDITION
Publisher : CV KULTURA DIGITAL MEDIA

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Abstract

Since English as a global language, it becomes a require subject that need to be studied especially for college students. English rule is different from Indonesian language therefore it is not easy for Indonesian students to study it. Language is used for communication. In learning a language, it is needed to communicate actively. It means that students need to be active in class. The students who have interpersonal intelligence mostly can communicate effectively. They like to participate in a debate or discussion. And the students who have interpersonal intelligence is tendency easy in learning a language. As well as interpersonal intelligence, parents’ attention has an important contribution in supporting their children in education, especially in learning English. Good attention will emerge discipline, motivation, responsibility of students to study. And it will bring them to get a good grade at school. The objective of this study was to determine the relationship between interpersonal intelligence and parents' attention with English speaking skills. The research was conducted at Polytechnic LP3I Bekasi, and 60 students were the respondents. The quantitative method and correlation technique were used to obtain and analyze data, which shows a positive relationship between Interpersonal Intelligence and English Speaking Skills, a positive relationship between Parents’ Attention and English - Speaking Skills, and a positive relationship between Interpersonal Intelligence, Parents’ Attention simultaneously with English Speaking Skills. Therefore, teachers are expected to motivate students to increase their communication skills by doing a lot of interaction in their community. Moreover, teachers need to make a discussion with the parents in order to make the parents giving more attention to their children.
Cultural Interference on the Use of English Second-Person Pronoun by Javanese Students Retno Setya Budiasningrum
Jo-ELT (Journal of English Language Teaching) Fakultas Pendidikan Bahasa & Seni Prodi Pendidikan Bahasa Inggris IKIP Vol 7, No 2 (2020)
Publisher : Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jo-elt.v7i2.3242

Abstract

Learning a language is not only about grammar and vocabulary but also about culture. Understanding culture allows language learners to give the right meaning to each word learned. English has a different culture from Indonesian. This study described the students' problems in using the second - person pronoun "you" in English, by looking at the term of social and cultural variables that are given in written form test. It involved the 40 students in ninth grade of SMP Sriwedari Malang, 80 students of SMA 3 Surabaya and 80 students of SMA 17 Surabaya. To examine the appropriateness of using second - person pronoun “you” the following steps were taken; analyzing the pronominals used by the samples, tabulating the pronominals used and the addressee interactions and the last step was calculating the percentage of pronominals used. The obtaining answer from the test explained that students’ answers were various. There were “you” as kinship term and others form were found to take the place of “you”. Kinship terms are “grandfather”, “aunt”, “uncle”, “mother”, “brother” and “father”. Other forms include “he”, “Herlina” (name), “Herman and “Levina” (names). It was found that 25.3% students used the correct form “you”, 69.05% students used   kinship terms   and 5.65% students used other forms. The analysis showed that there are some errors made by Javanese students in using the second - person pronoun “you” in English. It indicated that they still have culture interference in using second - person pronoun “you” in English.
THE SPEECH ACTS OF REQUESTING HELP OF JAVANESE PEOPLE IN MALANG, EAST JAVA Retno Setya Budiasningrum; Rahmi Rosita
TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Vol. 1 No. 2 (2021)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/teaching.v1i2.253

Abstract

Requesting for help is one of illocutionary acts classified as a directive speech act. It performs by the speaker to get the interlocutor to do something. This study explored the expressions of requesting help used by Javanese people in Malang and the factors that influence them. This study described the speech act are used in asking for help in Javanese in Malang. It also presented the factors that influence these speech acts. The population in this study was the Javanese people in Malang. Some dialogues were taken randomly in different places with participants who have various backgrounds. The patterns of speech acts used in asking for help are very diverse. The factors that influenced their diversity are closeness, position, age, educational background, and norms of politeness.
SLANG OF TRANSVESTITE IN PASAR MINGGU “SOCIOLINGUISTIC APPROACH” Suhardianto Suhardianto; Retno Setya Budiasningrum
IdeBahasa Vol 4 No 2 (2022): Jurnal Ide Bahasa Vol. 4 No. 2 Desember 2022
Publisher : Asosiasi dosen IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/idebahasa.v4i2.96

Abstract

The purpose of this research is to analyze the process of formating of slang words in the transvestite community in Pasar Minggu. Slang is the use of informal words and expressions that they are not considered as standard language in daily conversation. The researcher collected the data used an interview method. The researcher interviewed the sample data taken from the transverstite found in Pasar Minggu. The researcher naturally asked the transvetite some daily words used and made a note. The data collected and analyzed to find ou the way how the transvestite constructed the words of slang. The data analyze used qualitative process method. The researcher analyzed each words taken from the sample data and descriptively constructed the words refers to the sociolinguistcs theory. From the twenty data sample taken from the transvestite the result shown that the use of slang language in transvestite community is increasingly widespread. The word used by transvestite community with having a regular and irregular pattern. Regular pattern with the suffix "ONG" sound, the vowel in the first syllable is replaced with the letter "E". Vowels in the second syllable replaced by "ONG", and there are also a few words were changed with suffix become "ES".
TIPS MEMBUAT CV ATS FRIENDLY Retno Setya Budiasningrum; Rahmi Rosita; Jajang Setiawan; Dyan Yuliana; Enny Diah Astuti
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (118.789 KB) | DOI: 10.34127/japlj.v2i1.631

Abstract

Curriculum vitae is the most important thing when applying for a job, but unfortunately, most applicants cannot win the attention of the recruiters because their profile is too simple. Applicants should tell more about themselves, especially their abilities to pursue the recruiters’ attention. Conducting the training may help the students of PKBMN 23 Jakarta create a curriculum vitae that ATS friendly. By giving them training, hopefully, the participants will be able to create a good curriculum vitae ATS friendly and pass the screening by the ATS software.Keywords: CV, Tips, ATS Friendly
TEKNIK JITU MEMENANGKAN TAHAPAN TES WAWANCARA KERJA DI PERUSAHAAN Retno Setya Budiasningrum; Rahmi Rosita; Jajang Setiawan; Dyan Yuliana; Enny Diah Astuti
JURNAL ABDIMAS PLJ Vol 1, No 2 (2021): JURNAL ABDIMAS PLJ
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.163 KB) | DOI: 10.34127/japlj.v1i2.519

Abstract

A job interview is one of the processes in recruitment. This process is very important because the results of the interview will determine the destiny of job seekers. Preparing for a job interview is very important in order to be successful in winning it. Hence, the ability to deal with interview questions is needed by job seekers. The purpose of this community service activity is to help the students of PKBM Ristek Nusantara Jaya Jakarta in increasing their knowledge of job interviews. Implementing this activity started by providing information about preparing for a job interview and showing them some techniques in dealing with interview questions, and it continued with the activity of questions and answers, then ended with the evaluation activity. By having the knowledge of job interviews, participants can prepare themselves and have the confidence to be able to win a job interview successfully.Keyword : Self-preparation, Self-confident, Techniques of job interview 
Menganalisis Financial Risk, Security Risk, Time and Convenince Risk dan Psichological Risk, Pada Perilaku Pembelian Online Rahmi Rosita; Retno Setya Budiasningrum
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.799

Abstract

This study aims to determine the effect of financial risk, security risk, time and convenience risk and psychological risk on consumer decision behavior to buy online. Questionnaires were distributed to 100 respondents who had purchased online at least twice in the last 3 months. The data analysis technique used is multiple linear regression analysis. The research found that risk is positively related to online consumer buying behavior. Risk or perceived by consumers is an important factor for online purchases. Security risk and financial risk must be low in order to get high and positive online buying behavior from online buying consumers. The smaller the risk the greater the purchase of online purchases. Risk Time and convenience show a positive relationship. The smaller the time risk and the perceived convenience, the greater the consumer's interest in making online purchases. Psychological risk shows a positive relationship to online purchases and shows that the role of the internet is getting bigger
FEATURES OF WORDS USED IN RESTAURANT MENUS Retno Setya Budiasningrum; Suhardianto Suhardianto; Jajang Setiawan; Ali Satri Efendi
Jurnal Konseling Pendidikan Islam Vol 4 No 2 (2023): Jurnal Konseling Pendidikan Islam ( In Progress)
Publisher : LP2M IAI Al Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.346

Abstract

The culinary business has been growing so fast and competitively that it needs specific ways to attract customers. The food names, one thing people can directly see in restaurants or cafes, should be attractive and persuasive as they can be used as an indirect advertisement. This research aims at tracing the features of words used in naming foods for restaurant menus and how they fulfill the function of informing, attracting, and persuading customers. This study used a qualitative method to explore the naming of food on the menus of fifty restaurants in Malang, East Java, Indonesia. The finding showed the words related to the element of the ingredient were mostly found in the naming of dishes on the menus. There were food names consisting of only one feature of the word, such as Krengsengan, Lodeh, and Mendol, which were the traditional food names; however, there were also names that used a combination of those features.
MENINGKATKAN SELF ESTEEM SISWA MELALUI PENDEKATAN COGNITIF BEHAVIOT THERAPY DENGAN TEKNIK SELF INSTRUCTION Retno Setya Budiasningrum; Rismar Julia Utami; Devin Mahendika; Antonius Rino Vanchapo; Tri Velyna; Syatria Adymas Pranajaya
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

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Abstract

Self-esteem merupakan suatu penilaian yang dilakukan oleh seseorang terhadap dirinya yang didasarkan pada hubungan dengan orang lain. Sesuai dengan aspek-aspek seperti penerimaan diri sendiri, harga diri sosial, dan evaluasi diri sendiri. Sementara kondisi nyata di lapangan ditemukan siswa memiliki self esteem siswa yang rendah. Untuk itu, self esteem siswa perlu ditingkatkan, salah satu upaya untuk meningkatkan self esteem siswa melalui pendekatan cognitive behavior theraphy dengan teknik self instruction. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh pendekatan cognitive behavior theraphy terhadap self esteem siswa. Penelitian menggunakan metode eksperimen tipe Nonequivalent Control Group Design dimana design ini melibatkan dua kelompok subjek satu diberi perlakuan eksperimental dan yang lain tidak diberikan perlakuan (kelompok kontrol). Dengan jumlah masing-masing kelompok 10 siswa. Pengumpulan data menggunakan skala likert self esteem. Hasil penelitian ini menunjukkan terdapat peningkatan self esteem yang semula berada pada kategori rendah (negatif) menjadi siswa yang memiliki self esteem pada kategori sedang dan tinggi (positif). Sehingga berdasarkan hal tersebut, diketahui bahwa pendekatan cognitive behavior theraphy dengan teknik self instruction berpengaruh positif dan signifikan dalam meningkatkan self esteem siswa.