Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Rizki Fatiha
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN XYZ DI JABODETABEK Rizki Fatiha; Agriani Hermita Sadeli; Erna Rachmawati; Lucyana Trimo
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5201

Abstract

Rapid technological advances allow access to information about healthy food nowadays is no longer an important issue.  Sellers and buyers can interact directly through the internet without having to go out of the house.    The large number of e-commerce and marketplace options makes competition between retailers even tighter. XYZ is one of the many e-commerce that sells vegetables and fruits. The intense competition amid a pandemic demands XYZ to continue making improvements in service quality and product quality. This study aims to measure the level of satisfaction and level of consumer loyalty of XYZ in Jabodetabek. This research was conducted by distributing questionnaires to XYZ consumers via Instagram’s direct message. The research used a quantitative design with an explanatory survey as the technique of the research. The number of samples used in this study was 96 samples with respondents who happened to shop for vegetables and fruits from XYZ and live in Jabodetabek. Data analysis that was used in the research was descriptive, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that XYZ consumers in Jabodetabek were very satisfied with the services provided by XYZ. They also tend to have a very high level of loyalty.
Co-Authors Agriani Hermita Sadeli Erna Rachmawati Trimo, Lucyana