Garuda - Garba Rujukan Digital

PENCEGAHAN DAN PENANGGULANGGAN COVID-19 DI DESA GENTAN KECAMATAN BAKI KABUPATEN SUKOHARJO Siti Maryam; Sri Hartono; Eny Kustiyah; Yusnia, Novi, Anik, Yuliana, Titis, Asiah, Yuli, Riesky
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 1 (2021): BUDIMAS : VOL. 03 NO. 01, 2021
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v3i1.1948

Corona virus or severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) is a virus that attacks the respiratory system. This disease due to viral infection is called COVID-19. Corona virus can cause disturbances in the respiratory system, acute pneumonia, to death. Based on the Circular of the Secretary General of the Indonesian Ministry of Health No.PK. 02.01 / B.VI / 839/2020 dated 05 March 2020 concerning the Appeal for Prevention of COVID-19 Transmission, namely the Government instructs everyone to obey health protocols such as wearing masks, washing hands and maintaining distance or avoiding crowds and implementing a clean lifestyle such as always wearing handsanitizer and maintain a healthy diet by eating lots of vegetables and fruit and avoiding eating raw meat. For this reason, the implementation of KKN (Real Work Lecture) of the Islamic University of Surakarta in 2020 in Gentan Village, Baki District, Sukoharjo Regency with a thematic theme adapting to the current situation, this program also helps the government to break the chain of Covid-9 spread, by carrying out several programs such as Socialization of Covid-19 Prevention, giving handsanitizers and masks, tutoring for Kindergarten-SMP level children, social services, spraying disinfectant fluids, distributing vitamins, distributing brochures to prevent the spread of covid-19 Keywords: KKN UNIBA Surakarta, Gentan Village, Prevention of Covid-19 transmission, Health Protocol

KUALITAS PELAYANAN, PROMOSI PENJUALAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA TRANSPORTASI ONLINE GRAB BIKE DI KOTA SURAKARTA Dewi Darma Wati; Bambang Mursito; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1230

This study aims to examine the effect of service quality, sales promotion and price perception on customer satisfaction. The population used in this study is not limited to the grab application users in Surakata City. The sample used in this study was 100 people determined using the Sugiyono formula. The sampling technique used is the non probability sampling method with the sampling method used is accidental sampling and analyzed using multiple linear regression with SPSS version 21. The results of this study can be seen that the calculated F value of 32.274 (p> 3.09) and a significance value of 0.000 (p 1.98) and the significance value was 0.001 (p 1.98) and the significance value was 0.047 (p 1.98) and the significance value was 0.015 (p

KINERJA KARYAWAN DITINJAU DARI KEPEMIMPINAN, LINGKUNGAN KERJA, DAN DISIPLIN KERJA PADA SHOWROOM MUHARI MOTOR 651 KARANGANYAR Fiya Mila Fatmawati; Sri Hartono; Istiatin Istiatin
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.863

This study aims to support leadership, work environment and work discipline on the performance of employees of the Muhari Motor 651 Karanganyar Showroom. This research uses quantitative descriptive. The population in this study were all 116 participants and the sample used was 90 respondents by distributing questionnaires. Data were analyzed using SPSS version 21, hypothesis testing using multiple linear regression analysis. With the approved questionnaire questions declared valid and reliable. In the classical research assumptions test produces normal data, there is no multicollinearity and heteroscedasticity does not occur. From the results of the F test stated that the variables of leadership, work environment and work coordination determine simultaneous and significant impact on employee performance at the Muhari Motor 651 Karanganyar Showroom with a Fcount of 126.690> Ftable 3.101 and a significant value of 0.000 ttable 1.988 significant value 0.000 t table1.988 and a significant value of 0.000

LOYALITAS PELANGGAN DITINJAU DARI KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN DI SAKAW COFFEE & BITES KARANGANYAR Rahmat Gunawan; Sri Hartono; Eny Kustiyah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1997

The development of the culinary industry in Indonesia has experienced a rapid increase, in this condition the competition has become fierce to get and retain customers. This study aims to examine product diversity, product quality and service quality towards customer loyalty of Sakaw Coffee & Bites. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product diversity, product quality and service quality simultaneously and partially have a significant effect on customer loyalty of Sakaw Coffee & Bites. The contribution of the three independent variables can explain customer satisfaction by 47.9% and the rest is influenced by other variables. Keywords: product diversity, product quality and service quality, customer loyalty

MENGUKUR FINANCIAL DISTRESS DENGAN METODE GROVER, ALTMAN Z-SCORE, SPRINGATE DAN ZMIJEWSKI PADA PT SOLUSI BANGUN INDONESIA TBK Nur Kholifah; Djumali Djumali; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1214

The domestic cemenet industry was having income fluctuation since several years ago. Even in 2018 domestic cement’s sales had decreased if we compared it to the previous year. It caused by the decline of domestic cement demand, while the supply of domestic cement was very abundant. Each company certainly did some various strategies so that the company would not get any finance difficulty to keep survive in business competition and the company product could be consuments’s top choice. The same case happened to PT Solusi Bangun Indonesia Tbk which had comprehensive loss since 2016. The aim of this study is to examine the company’s health status or bankruptcy potential and see the difference of the prediction results of PT Solusi Bangun Indonesia Tbk in 2016-2018. There are 4 methods that applied in this research, they are Grover, Altman Z-Score, Springate and Zmijewski. The results indicate there is a difference betweet each prediction method. Grover, Altman Z-Score and Springate reveal that the company was in bankrupt condition. Meanwhile Zmijewski method shows that the company was in health condition. Keywords : Bankruptcy, Grover, Altman Z-Score, Springate, Zmijewski

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA Eva Tusti Anggraini; Djumali Djumali; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1241

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

KEPUASAN KONSUMEN GARUDA INDONESIA DITINJAU DARI PELAYANAN, BRAND IMAGE, FASILITAS DAN KEAMANAN (STUDI KASUS DI SURAKARTA) Febrina Ardiyati; Sri Hartono; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1242

The research aims to find out and describe the influence of simultaneously or partial service, brand image, facility and security towards Garuda Indonesia consumer satisfaction in Surakarta. This methodology research using quantitative descriptive research. The population was all Garuda Indonesia consumers in Surakarta are unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This test results the service, brand image, facility and security simultaneously and significance effect on Garuda Indonesia consumer satisfaction in Surakarta. Service influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Brand image influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Facility influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Security influential positive and significance effect against the Garuda Indonesia consumer satisfaction in Surakarta. Keywords : Consumer Satisfaction, Service, Brand Image, Facility, Security

PENGARUH PROMOSI, HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOBIL WULING CONFERO DI SURAKARTA Rizky Banyu Ayesa; Sri Hartono; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.856

The purpose of this study are analyze the effect of promotion, price, and brand image on the decision to purchase a Wuling Confero car. This research was conducted at the Wuling Confero car dealer PT. Automobil Jaya Mandiri Surakarta. The study population was 200 consumers of Wuling Confero car brands, while the study sample was 40 people taken by area random sampling technique. The research data was taken with an instrument in the form of a questionnaire for promotion variables (X1), price (X2), brand image (X2), and purchase decision (Y). Item validity test used the product moment correlation formula and item reliability with the Alpha formula. The results of the validity and reliability of 24 questions are all valid and reliable, so that they can be used as research measurement tools. Data analysis techniques used multiple linear regression with the statistical formula t test and F test. Analysis of the research data obtained the results: 1) Analysis of multiple linear regression obtained together: Y = 1.868 + 0.464 X1 + 0.560 X2 + 0.401 X3 + e. If the three independent variables namely promotion (X1), price (X2) and brand image (X3) are positive, then the purchasing decision will increase by 1,868. If X1 is increased, while X2 and X3 are fixed, the purchasing decision will increase (positive effect). If X2 is increased, while X1 and X3 are fixed, the purchasing decision will increase. If X3 is increased, while X1 and X2 are fixed, the purchasing decision will increase. 2) Analysis of the t test of the promotion variable (X1) obtained tcount value of 2.503 > ttable value of 2.021, significance value of 0.015 < 0.05. promotion has a positive and significant effect on purchasing decisions. T test analysis of the price variable (X2) obtained tcount value of 3.252 > ttable value of 2.021, a significance value of 0.002 < 0.05, the price of a positive and significant effect on purchasing decisions. T test analysis of the brand image variable (X3) obtained tcount value of 2.401 > ttable value of 2.021, a significance value of 0.022 < 0.05, brand image has a positive and significant effect on purchasing decisions. 3) Analysis of the F test obtained Freg = 10,075 > Ftable = 3.25 significance value of 0,000 < 0.05, concluded that promotion, price, and brand image together have a positive and significant effect on purchasing decisions. The higher the promotion, price, and brand image, the higher the decision to purchase a Wuling Confero brand car in Surakarta. 4) Analysis of the R2 test obtained 0.411 results, which means that the variability of the dependent variable of purchasing decisions can be explained by the variability of the independent variables (Promotion, Price, and Brand Image) of 41.1% while the remaining 58.9% is explained by other variables not included in the regression model, among others: services, insurance, guarantees, security, comfort, bonuses, and others.

STRATEGI PEMASARAN METE SUPER WONOGIRI BERDASARKAN ANALISIS SWOT (Studi Kasus Sentra Jambu Mete di Kecamatan Jatisrono, Kabupaten Wonogiri) Fajar Margyarto; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1208

The purposes of this research were to know: (1) the current condition of Mete Super Jatisrono based on SWOT analysis and the right strategy to develop Mete Super Jatisrono based on SWOT anaysis The method used in this research was a qualitative method with SWOT analysis as the main method. The researcher used documentation, field observation and quisioner as the data collection techniques. The researcher was able to determine the current condition of Mete Super Jatisrono by identity the internal and external factors. The results of this research were: S-O strategies was the most suitable strategies that can be used as main strategy to develop Mete Super Jatisrono. There is two main poin contained on S-O strategies: the first one is by doing online promotion by themself without hiring a social media expert, and the second one is by doing endorsement to promote Mete Super Jatisrono. Key Words: SWOT analysis, Mete Super Jatisrono

KEPUASAN KONSUMEN DITINJAU DARI KUALITAS PELAYANAN, STORE ATMOSPHERE DAN PROMOSI DI RUMAH MAKAN PONDOK JOWI SOLO Shofia Zulfa Amalina; Sri Hartono; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1220

The purpose of this study was to analyze the effect of whether or not the quality of service, store atmosphere and promotion of consumer satisfaction at Pondok Jowi Restaurant Solo. The population in this study were consumers of Pondok Jowi Solo Restaurant in January 2020 at May 2020 with a total of 14,030 people. The sampling techniquemismpurposive samplingm which is a sampling technique with certain considerations by taking 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers to identify the relationship between service quality, store atmosphere and promotion of customer satisfaction. The results show that service quality, store atmosphere and promotion have a simultaneous and significant effect on customer satisfaction, servicei quality has assignificant effect on customer satisfaction, store atmosphere has a significant effect on customer satisfaction, and promotion has significant effect on customer satisfaction. Keywords: Service quality, Store atmosphere, Promotion, Consumer satisfaction

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