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All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Performance Jurnal Manajemen Maranatha
Albert Kurniawan
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Sequential Pattern Mining Data Transaksi Penjualan Supermarket menggunakan Algoritme Generalized Sequential Pattern Albert Kurniawan; Ramos Somya
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 9 No 1 (2022): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v9i1.1460

Abstract

Online supermarket sales transaction data is a sequence dataset. This data stores purchase transaction data made by customers, so it can be analyzed using Market Basket Analysis (MBA) approach. The problem that is often experienced by supermarkets is the difficulty of implementing the accurate sales strategy to consumers. Based on these problems, this research will analyze the West Superstore supermarket dataset based on the MBA approach. The algorithm used is the Generalized Sequential Pattern (GSP) algorithm, where this algorithm can generate frequent items and sequence patterns, so that the resulting rules can be more accurate. The GSP algorithm in this study is implemented in the Python programming language. The test results show that the output of Python is in accordance with the output of the GSP algorithm calculation. The time required for rule generation in the GSP algorithm also depends on the number of records being used. The more number of sales transactions to be analyzed, it needs longer time in computation. The analysis conducted on the sales dataset at the West Superstore resulted in 391 rules, where these rules can be used by supermarkets to implement their sales strategies.
FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA Albert Kurniawan
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (65.952 KB)

Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,most of feng shui’s belief could be explained by modern science. In contemporary practice,feng shui incorporates a wide range of concepts considered to affect a person’s lu ck.These include traditional ideas about feng shui’s five elements, site selection, buildingdesign, as well a belief about certain numbers. Focusing on feng shui’s belief, this paperwill intepret how to utilize feng shui in interest of marketing. Combining marketing mixwith feng shui to attract more attention from the consumers.
Pengaruh Strategi Biaya Rendah dan Diferensiasi terhadap Keberhasilan PT Tahu Tauhid Vina Merliana; Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 2 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i2.16

Abstract

This study discusses the company PT TAHU TAUHID Lembang in the city, the researchers are interested in doing research on this company, as the company is one part of the changes to the types of food in the know begin by providing a variety of flavors to him. The factory is well know for success in business, the company's emphasis on increasing the efficiency and utilization of external circumstances, while also maintaining its uniqueness PT TAHU TAUHID. To the authors to take the title of the thesis about Influence Strategies (Low Cost and Differentiation) the success of the business. The purpose of this study was todetermine a low cost to determine the success of PT TAHU TAUHID Lembang, and to determine the differentiation strategy of competitive advantage held by PT TAHU TAUHID Lembang. In the sampling method nonprobability sampling is saturatedwith 75 employees. The results from 75 employees to prove that the competitive advantage of Differentiation shows more influence on the success of its PT TAHU TAUHID, whereas Low cost does not significantly affect the success of PT TAHUTAUHID.Keywords: Strategies Competitive Advantage, Low Cost, Differentiation, The success of the business.
Analisis Deskriptif Kepemimpinan Managerial Grid di Lingkungan Perguruan Tinggi Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 2 (2016)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i2.17

Abstract

The aim of the research is to describe and analyze the appropriate leadership style students in accordance with managerial grid view. Dimension managerial grid are concerned for Relationship Orientation and Task Orientation.This study using explanatory method with quantitative approach. The data were obtained using questionnaire and observation. This research is using non probability method which is Puposive Sampling and it took 67 students. The resultshave shown Leadership Grid 67 students. The results of the research reveal that students implements leadership style of managerial grid of (8,2) (7,9). This is indicated by mean score of subordinate orientation, i.e. 8,2 and mean score of taskorientation, i.e. 7,9.Keywords: Leadership Style, Managerial Grid, Relationship Orientation, Task Orientation
Pengaruh Komitmen Organisasi terhadap Organizational Citizenship Behavior (OCB) PT X Bandung Albert Kurniawan
Jurnal Manajemen Maranatha Vol 15 No 1 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v15i1.28

Abstract

The objective of this study to determine the effect of organizational commitment on Organizational Citizenship Behavior (OCB).T he samples at PT X Bandung, a state own company dealing with electrical power with 54 employees.Thedata was collected using 32 questionnaire. Deleted the validity, reliability, normality, multicolinnearity, heteroskedasticity, and hypothesis are test using IBM SPSS 21. The hypotesis of the problem in this research is : the organizational commitment has significant relationship with OCB, simultaneously, and partially.The results showed that: simultaneously, organizational commitment has significant effect on OCB. However, partially, among the dimensions of organizational commitment has not significant except normative commitment which havesignificant effect on OCB.Keywords: Organizational Citizenship Behavior (OCB), Organizational Commitment, Normative Commitment
Hubungan Psycap dengan Kinerja Karyawan PT. X Bandung Iwan Hanafi Liwarto; Albert Kurniawan
Jurnal Manajemen Maranatha Vol 14 No 2 (2015)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v14i2.36

Abstract

The research of this study is about Psychological Capital (PsyCap) theory that is proposed by Luthans, it is still new and limited theory. Luthans divides Psycap theory into 4 (four) dimensions: Hope, Self-Efficacy, Resiliency, and Optimism. From the previous research, Psycap linked to employee performance.Luthans, Avolio, Avey and Norman (2006) concluded that: There were significant positive effects among four dimensions (Hope, Self-Efficacy, Resiliency, and Optimism) to satisfaction and employee performance. Tjakraatmadja and Febriansyah (2006 and 2007) have investigated the relationship among psycap, the learning environment as external factor (moderator variable) and student GPA (as a performance indicator).The objective of this research is to determine the descriptionof PsyCap and employee performance at PT.X and ultimately to determine whether there is a relationship of Psycap with employee performance. This research is using non-probability method which is Purposive Sampling and it took 66 employees as respondents. The type of this research is using associative research. The result of 66 respondents proved that Psycap of the employee at PT.X Bandung is high and the result of the employee performance is also having high rate. And there is asignificant relationship between employee performance and Psycap simultaneously or partially. Self-Efficacy, Hope, and Resiliency have average, and Optimism have high rate to employee performance.Keywords: Psychological Capital, Employee Capital
Co-Authors Iwan Hanafi Liwarto Ramos Somya Vina Merliana