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All Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Performance Jurnal Manajemen Maranatha
Albert Kurniawan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Performance

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FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA Albert Kurniawan
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,most of feng shui’s belief could be explained by modern science. In contemporary practice,feng shui incorporates a wide range of concepts considered to affect a person’s lu ck.These include traditional ideas about feng shui’s five elements, site selection, buildingdesign, as well a belief about certain numbers. Focusing on feng shui’s belief, this paperwill intepret how to utilize feng shui in interest of marketing. Combining marketing mixwith feng shui to attract more attention from the consumers.
Co-Authors Iwan Hanafi Liwarto Ramos Somya Vina Merliana