Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Sofia Maulida
STIE Bisnis Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
INGCREASING MICRO SMALL MEDIUM ENTEPRISES ACTIVITY ENTREPRENEURIAL CAPACITY IN THE FIELD OF DIGITAL MARKETING Fachrurazi Fachrurazi; Zarkasi Zarkasi; Sofia Maulida; Rianda Hanis; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of technology, information, and communication causes changes in all aspects of life, including entrepreneurship. Over time, the world of entrepreneurship will continue to develop and use digital technology as a medium for marketing activities. This study aims to help activists in the creative industry improve their digital marketing skills. The research method used is qualitative with a descriptive approach, and it is located in Pekanbaru City. Data collection methods include observation, in-depth interviews, and documentation. Huberman and Miles classify qualitative data analysis techniques as descriptive. The findings of this study provide an opportunity for entrepreneurs to increase their capacity in the field of entrepreneurship by first understanding three concepts. First, entrepreneurs must consider market segmentation because it can serve as the foundation for the company's digital marketing strategy. Second, create messages that are tailored to the target audience, and third, tailor messages to which media or channel will be used later. Understanding these three concepts can help entrepreneurs increase their entrepreneurial capacity in the digital field.
ANALYSIS OF OPERATING SYSTEMS BLOCKCHAIN EQUITY CROWDFUNDING SCHEME ON ECOSYSTEMS RENEWABLE ENERGY BUSINESS IN INDONESIA Angga Kusumah; Sofia Maulida; Pandu Adi Cakranegara
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high initial investment value, which is comparable to fossil technology, is the key hurdle to the growth of renewable energy technology in Indonesia. The purpose of this project is to create a business model canvas for the utilization of renewable energy technology in conjunction with an Indonesian blockchain equity plan. This research is qualitative in nature since it uses direct interviews with respondents, direct observation of company activities, and secondary data from a range of sources to augment data from respondents. The researchers surveyed ten people from the blockchain and renewable energy industries. The analysis entails entering data from many sources into nine blocks of the Business Model Canvas (BMC), which then assesses the Strength, Weakness, Opportunity, and Threat of each block. It is envisaged that the findings of this study would be utilized to establish business strategies for organizations looking to adopt a blockchain equity crowdfunding scheme in the renewable energy company, as well as to offer investors and consumers’ confidence to invest in the renewable energy business ecosystem.
Co-Authors Angga Kusumah Cakranegara, Pandu Adi Fachrurazi Muhammad Ichwan Hamzah Muhammad Yusuf Putri Ratna Sari Rianda Hanis Zarkasi, Zarkasi