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All Journal Jurnal Ekonomi Proceeding of The International Conference on Economics and Business Journal of Finance and Islamic Banking
Rianda Hanis
IAIN Pontianak
Religion Economics, Econometrics & Finance Social Sciences

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INGCREASING MICRO SMALL MEDIUM ENTEPRISES ACTIVITY ENTREPRENEURIAL CAPACITY IN THE FIELD OF DIGITAL MARKETING Fachrurazi Fachrurazi; Zarkasi Zarkasi; Sofia Maulida; Rianda Hanis; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The advancement of technology, information, and communication causes changes in all aspects of life, including entrepreneurship. Over time, the world of entrepreneurship will continue to develop and use digital technology as a medium for marketing activities. This study aims to help activists in the creative industry improve their digital marketing skills. The research method used is qualitative with a descriptive approach, and it is located in Pekanbaru City. Data collection methods include observation, in-depth interviews, and documentation. Huberman and Miles classify qualitative data analysis techniques as descriptive. The findings of this study provide an opportunity for entrepreneurs to increase their capacity in the field of entrepreneurship by first understanding three concepts. First, entrepreneurs must consider market segmentation because it can serve as the foundation for the company's digital marketing strategy. Second, create messages that are tailored to the target audience, and third, tailor messages to which media or channel will be used later. Understanding these three concepts can help entrepreneurs increase their entrepreneurial capacity in the digital field.
GRAND PREANGER BANDUNG EFFECTIVE MARKETING COMMUNICATION STRATEGY IN THE STAYCATION PROGRAM Ismunandar Ismunandar; Neneng Yanti Andriani; Rianda Hanis; Ramadhani Hamzah; Muhammad Yusuf
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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This research focuses on the Grand Preanger Hotel's branding strategy for staycation activities and the effective use of marketing communication tactics. As a result of the Covid-19 outbreak in Indonesia, everyone must take health precautions and exhibit caution when performing various tasks. People prefer staycation activities to traditional vacations. Because people feel safer, the Covid-19 virus can spread less. As informants, the Grand Tryas Hotel's branding consultant, marketing manager, and executive assistant manager took part in the study. A qualitative descriptive method as well as an interpretive paradigm are used in this work. The triangulation method is used in the data validation strategy. Theoretical frameworks for branding, marketing communications theory, and effective marketing communication tactics are all employed. Grand Preanger Hotel considers the audience's needs for staycation activities throughout the strategic planning process. to meet the audience's expectations and persuade them to participate in staycation activities at the Grand Tryas Hotel. Grand Preanger Hotel employs a message plan and a media strategy throughout the implementation stage in order to meet the objectives of the staycation activity branding campaign. Grand Preanger Hotel uses feedback, request, and offer messages, as well as corrective action, to fix problems made during the strategy review step. They also increase the possibilities and chances for newly developed techniques.
Applying A Swot Analysis Approach To A Sharia Marketing Perspective At Alunicorn Shops In Bandung Rianda Hanis; Muhammad Yusuf
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.230

Abstract

This research is motivated by advances in internet technology which are currently growing rapidly in society. Digital marketing strategies are an alternative way for business people to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. The purpose of this study is to determine the application of Fihadaessie's digital marketing strategy in developing business by promoting products that can increase sales turnover as measured using the SWOT matrix and to review the digital marketing strategy whether it is in accordance with sharia marketing principles. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through observation, interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through social media WhatsApp, Instragram, Shopee and Tiktok so that there has been an increase in turnover and the implementation of digital marketing strategies is in accordance with sharia marketing principles. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is ​​good at responding to existing opportunities and avoiding threats that come from competitors.
DETERMINATION OF FIRM VALUE IN THE REAL ESTATE SECTOR ON THE INDONESIAN STOCK EXCHANGE Agnes Soukotta; Pandu Adi Cakranegara; Rianda Hanis; Y. Jhony Kurniawan
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Condition The decline in Indonesia's economic growth is different from the improving condition of the real estate industry. The role of the real estate industry has increased since 2022, growing by 3.02%, supported by increased investment in certain industrial groups. This study aims to determine the internal and external factors that affect the value of real estate companies in Indonesia. Sampling by purposive sampling obtained 19 companies. This study uses multiple linear regression analysis. Found a positive and significant influence between institutional ownership, debt policy and profitability on firm value. But not with dividend policies and interest rates which have no impact on company value. The implication is that investors need to pay attention to the size of institutional ownership which indicates that the company is well managed. In addition, debt and profitability policies also need to be considered by potential investors as investment considerations. Companies that are in debt, the prospects for expanding the company tend to be high, so if they have high profits, they will have good value in the eyes of investors.
Pengaruh Islamic Branding dan Religiusitas Terhadap Minat Masyarakat Muslim dalam Berwakaf Uang Rianda Hanis; Pertiwi Alifiani
Journal of Finance and Islamic Banking Vol. 3 No. 2 (2020)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v3i2.3750

Abstract

This study aims to look at the influence of islamic branding variables, religiosity variables and attitude variables on the interest of Muslim communities in representing money. This study uses a quantitative approach and Partial Least Squares-Structural Equation Modeling as a data analysis method used to analyze the factors that affect the interest of Muslim communities in the representation of money. Respondents are Muslim communities who have had 141 respondents. The results showed that the Islamic branding variable had a positive and significant effect on attitudes, then the religiosity variable had a positive and significant effect on attitudes.
Co-Authors Agnes Soukotta Cakranegara, Pandu Adi Fachrurazi ismunandar ismunandar Kurniawan, Yohanes Jhony Muhammad Yusuf Neneng Yanti Andriani Pertiwi Alifiani Ramadhani Hamzah Sofia Maulida Zarkasi, Zarkasi