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All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Isna Siskawati
Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Instagram Sebagai Media Promosi Toko Helio ITC Mangga Dua Jakarta Utara: (Studi Kasus Toko Pakaian Wanita @helioshop) Isna Siskawati; Heti Santika; Rinda Nuningtyas
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 1 (2023): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v3i1.211

Abstract

The purpose of this study was to find out and describe the use of Instagram as a promotional medium for the Helio ITC Mangga Dua North Jakarta women's clothing store. Qualitative research through the Marketing Mix (4P) approach which includes product, price, place, and promotion. Data collection techniques with interviews, observation, and documentation. Research informants are Helio owners and employees. The results of the study show: the form of marketing communication by utilizing Instagram social media through the @helioshop account is going well. Consumers can provide comments and input to accounts through photo or video sharing, Instagram stories, captions, and hashtag features. The advantage of promoting via Instagram lies in conveying messages to consumers using the features available on Instagram, and also connecting the Instagram application with other applications such as TikTok, Shopee, Facebook, and WhatsApp, thereby increasing Helio sales. Meanwhile, the drawback lies in the application which must be updated regularly to get the latest features and is prone to fraud in the name of Helio.
Seminar Motivasi : Membangun Karakter Positif Gen Alfa Untuk Meraih Impian Siskawati, Isna
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v3i1.277

Abstract

The aim of motivational seminars is to build positive character and provide enthusiasm and encouragement to students in achieving their goals and dreams. The service was carried out face to face with a duration of 4 (four) hours at the Mts Rahmania Islamic School, South Tangerang. Participants are students in grades 7, 8 and 9 who are currently referred to as Gen Alfa. The methods used are lectures, discussions and practice individually and in groups. Practices include saying positive words and positive characters, making self-quotes and writing down dreams and aspirations. The equipment used includes: stationery, laptop, LCD projector, microphone and sound system. The seminar material consists of 4 (four) themes; build your positive character, achieve your dreams, you are great and life is beautiful. Service results: the seminar ran satisfactorily based on the results of the impression sheet and messages written by participants and parents.
Co-Authors Heti Santika Rinda Nuningtyas