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All Journal International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Thawalib: Jurnal Kependidikan Islam Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Al Tahdzib: Jurnal Pendidikan Islam Anak Usia Dini
Isna Siskawati
Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Upaya Meningkatkan Kemampuan Motorik Halus Melalui Teknik Finger Painting Pada Anak Usia 4-5 Tahun DI PAUD Teratai I Desa Pinayungan Kecamatan Telukjambe Timur Karawang Isna Siskawati; siti syarah
Thawalib: Jurnal Kependidikan Islam Vol. 1 No. 1 (2020): Thawalib: Jurnal Kependidikan Islam
Publisher : Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thawalib.v1i1.10

Abstract

This study aims to determine whether finger painting techniques can improve the fine motor skills of children aged 4-5 years in PAUD Teratai I Desa Pinayungan Kecamatan Telukjambe Timur Kabupaten Karawang. Fine motor skills are movements that only involve certain parts of the body and are performed by small muscles, such as the fingers and precise wrist movements. This research is a classroom action research, in which the researcher, Siti Syarah as a teacher in the classroom, applies a lesson in an effort to improve existing learning. The design of this study used the Kemmis and Mc. Taggart, held in the second semester of the 2019/2020 academic year, September-December 2019. The subjects of this study were 23 students aged 4-5 years. The object of research is fine motor skills. To obtain data, observation instruments were used using observation sheet guides, giving tests that referred to the process and student work results and documentation. Data analysis is descriptive, presented in the form of tables and graphs based on learning outcomes in each cycle by calculating the percentage using the formula P = f /n x 100%. The results showed that the fine motor skills of children from each cycle had increased, seen from the development of the BSB category where the pre-cycle conditions were 17%, then after learning through finger panting techniques increased 43% in cycle I and became 78% in cycle II. This increase has exceeded the minimum target with a percentage value of 75% of children's classical learning completeness.
Instagram Sebagai Media Komunikasi Pemasaran Hijab Syar’i Azmah Muslimah Isna Siskawati; Indri Yuliani
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 1 No. 1 (2021): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Sekolah Tinggi Agama Islam Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1574.249 KB) | DOI: 10.54150/syiar.v1i1.32

Abstract

Marketing communication is an important part in marketing products. It takes planning, strategy and selection of the right marketing media to be able to achieve the desired marketing goals. By utilizing current technology as a marketing medium, it is expected to increase sales volume. Instagram is an option that can be used as a marketing communication medium, plays a role in increasing sales volume and expanding the company's market segmentation by utilizing various features contained in it. This study aims to determine the role of social media Instagram as a marketing communication medium for Azmah Muslimah. This study uses a marketing communication approach with qualitative descriptive research. Data were analyzed inductively from the results of interviews, observations, and documentation. The results of this study indicate that Azmah Muslimah in marketing her products, uses the features on Instagram, such as uploading photos, captions, arroba, hashtags, instastory, and highlights. In addition to utilizing the Instagram features, Azmah Muslimah also uses modeling services for each photo of her products and endorses celebrities (instagram celebrities) and provides giveaways to support product marketing. Azmah Muslimah also implements a triangular marketing strategy, namely the STP Marketing Strategy (Segmentation, Targeting, Positioning), the 4P marketing mix (Product, Price, Place, Promotion), and the customer oriented 4C (customer solution, customer cost, convenience, communication).
SEMINAR PENDIDIKAN: PENTINGNYA KOMUNIKASI INTERPERSONAL GURU DALAM MEMBENTUK PRESTASI BELAJAR SISWA Isna Siskawati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 12: Mei 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i12.5597

Abstract

Communication between teachers and students is a determining factor for students' success in understanding the material presented in class. Devotion is carried out to provide knowledge to teachers about teacher interpersonal communication techniques in providing material with the aim that the learning process takes place interactively and the material is conveyed appropriately. The service method is carried out using a one-day seminar approach which is carried out face to face to 36 teachers at Rahmania Islamic School Tangerang Selatan with the observation stage, making permits, preparing materials and conducting seminars. The results of the dedication show: the seminar was attended by all teachers running successfully and smoothly. The seminar was carried out with an opening by giving an appeal by the school owner, giving material pride to be a teacher, discussion part 1, giving interpersonal communication material to teachers, discussion part 2, interpersonal effective communication and positif language practices and ending with thanksgiving and prayer
Pemanfaatan Instagram Sebagai Media Promosi Toko Helio ITC Mangga Dua Jakarta Utara: (Studi Kasus Toko Pakaian Wanita @helioshop) Isna Siskawati; Heti Santika; Rinda Nuningtyas
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 1 (2023): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v3i1.211

Abstract

The purpose of this study was to find out and describe the use of Instagram as a promotional medium for the Helio ITC Mangga Dua North Jakarta women's clothing store. Qualitative research through the Marketing Mix (4P) approach which includes product, price, place, and promotion. Data collection techniques with interviews, observation, and documentation. Research informants are Helio owners and employees. The results of the study show: the form of marketing communication by utilizing Instagram social media through the @helioshop account is going well. Consumers can provide comments and input to accounts through photo or video sharing, Instagram stories, captions, and hashtag features. The advantage of promoting via Instagram lies in conveying messages to consumers using the features available on Instagram, and also connecting the Instagram application with other applications such as TikTok, Shopee, Facebook, and WhatsApp, thereby increasing Helio sales. Meanwhile, the drawback lies in the application which must be updated regularly to get the latest features and is prone to fraud in the name of Helio.
Seminar Motivasi : Membangun Karakter Positif Gen Alfa Untuk Meraih Impian Siskawati, Isna
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 3 No. 1 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v3i1.277

Abstract

The aim of motivational seminars is to build positive character and provide enthusiasm and encouragement to students in achieving their goals and dreams. The service was carried out face to face with a duration of 4 (four) hours at the Mts Rahmania Islamic School, South Tangerang. Participants are students in grades 7, 8 and 9 who are currently referred to as Gen Alfa. The methods used are lectures, discussions and practice individually and in groups. Practices include saying positive words and positive characters, making self-quotes and writing down dreams and aspirations. The equipment used includes: stationery, laptop, LCD projector, microphone and sound system. The seminar material consists of 4 (four) themes; build your positive character, achieve your dreams, you are great and life is beautiful. Service results: the seminar ran satisfactorily based on the results of the impression sheet and messages written by participants and parents.
The Role of Brand Equity, Digital Marketing, Customer Experience, and Social Media Engagement on Consumer Purchase Intention on Tiktok Shop Application Wahyuni, Ira; Arifiansyah, Rully; Meidasari M, Evi; Siskawati, Isna
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.942

Abstract

This study explores the role of brand equity, digital marketing, customer experience, and social media engagement in influencing consumer purchase intention on the TikTok Shop platform. Utilizing a quantitative research design, data were collected from 400 TikTok users engaged with the platform. The findings reveal significant positive relationships between all constructs and purchase intention, with customer experience identified as the strongest predictor. The results underscore the importance of building strong brand identities, implementing targeted digital marketing strategies, and enhancing customer experiences to drive consumer engagement and sales. Furthermore, active social media engagement is crucial for fostering relationships with consumers and increasing purchase intentions. This research contributes to the understanding of consumer behavior in social commerce and provides practical implications for marketers aiming to succeed in the rapidly evolving digital landscape.
Komunikasi Positif Dalam Pengasuhan Anak Usia Dini Siskawati, Isna
Al Tahdzib: Jurnal Pendidikan Islam Anak Usia Dini Vol. 2 No. 1 (2023): Al Tahdzib: Jurnal Pendidikan Islam Anak Usia Dini
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/altahdzib.v2i1.197

Abstract

The purpose of this study is to recommend readers to change their parenting communication style from traditional communication style to positive communication. Qualitative research methods with a library study approach. Data collection techniques with documentation. Data reduction processing techniques, presentation and conclusion. The results of the study show: positive communication steps in early childhood care are obtained: (1) leaving traditional communication styles: by changing the message of communication to children. (2) use the message "I" to convey thoughts and feelings: serves to convey facts (3) reads children's body language: understands children's movements (4) becomes an active listener: respects children's opinions and words. (5). Change negative language to positive language: to change a child's bad habits.
Social Media Da'wah as a Means to Deepen the Religious Understanding of Generation Z Jalaluddin, Moh.; Siskawati, Isna; Kudrotullah, Aan; Uyun, Nadrotul; Eletmany, Mohamed R.
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2024): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v4i2.633

Abstract

This study is significant as it addresses the need for contextual digital da’wah in a village with high media access but limited da’wah strategies and low digital religious literacy among youth through TikTok and Instagram. It explains the role of social media as a means of Islamic preaching to deepen religious understanding among Generation Z. This research employs a mixed-methods approach using observation, documentation, interviews, and survey techniques to analyze Generation Z’s responses to digital da’wah through data condensation, data presentation, conclusion drawing, and source triangulation. The findings reveal: (1) Generation Z prefers TikTok and Instagram for accessing da’wah content due to its short, visual, and relevant format. However, the level of digital interaction remains low and requires a more interactive approach. (2) Survey results show that Generation Z's da’wah strategies are effective through relaxed, humorous, relevant, and digitally adaptive approaches, with an average score of 4.688, indicating a positive impact. (3) The main challenges of digital da’wah for Generation Z include limited internet quota, low digital literacy, the risk of misinformation, and the need for more relevant da’wah content addressing youth issues such as bullying and identity crises through a more applicable psycho-educational approach. The conclusion highlights that Generation Z needs short, relevant, and interactive da’wah content supporting digital literacy to overcome challenges and religious misinformation.
Co-Authors Arifiansyah, Rully Eletmany, Mohamed R. Heti Santika Indri Yuliani Jalaluddin, Moh. Kudrotullah, Aan Meidasari M, Evi Nadrotul Uyun, Nadrotul Rinda Nuningtyas siti syarah