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Ucu Supriatna
Universitas Wanita Internasional
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Pengaruh Lingkungan Bisnis Terhadap Strategi Partnership Bank Perkreditan Rakyat Ucu Supriatna; Agus Rahayu; Lili Adibowo
Jurnal Ilmu Manajemen dan Bisnis Vol 13, No 2 (2022): Jurnal Ilmu Manajemen dan Bisnis. September 2022
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v13i2.50644

Abstract

AbstractThis study is useful to determine the effect of workload and work environment on the performance of employees of PT. This research is motivated by the phenomenon that competition between financial institutions is getting tighter, especially banking institutions. This competition is felt by Rural Banks (BPR) which is more specialized in micro, medium, and small businesses in West Java, so it is necessary to implement a strategy for maintaining BPR's performance still well. The implementation of a partnership strategy is one way that must be done to speed up time in business development. To implement the partnership strategy, BPR has to see what is the important indicator from the external and internal environmental businesses that have an influence. The population taken in this study is Rural Banks operating in West Java Province with as many as 237 offices. Sampling was done by proportional random sampling technique. The sample size of 149 is arranged proportionally according to the distribution in each Regency or City. The respondents are the President Director of each BPR, who understands the industry, competitive environment, partnership strategy, and performance. By using Structural Equation Modeling (SEM) the results show that the external environment and the internal environment have a positive and significant effect on the partnership strategy variable with a coefficient of determination R Square 94.8%. The external environment partially has a positive and significant effect on the partnership strategy by 40.3%, the most dominant indicator being competitors. The internal environment partially has a positive and significant effect on the partnership strategy with 21.3% the most dominant indicator of shareholder capability.Keywords: external environmental; internal environmental; the partnership strategy. AbstrakPenelitian ini dilatarbelakangi oleh fenomena persaingan antar lembaga keuangan yang semakin ketat, khususnya lembaga perbankan. Persaingan ini dirasakan oleh Bank Perkreditan Rakyat (BPR) yang lebih mengkhususkan pada usaha mikro, menengah, dan kecil di Jawa Barat, sehingga perlu diterapkan strategi untuk menjaga kinerja BPR tetap baik. Penerapan strategi kemitraan merupakan salah satu cara yang harus dilakukan untuk mempercepat waktu dalam pengembangan usaha. Untuk menerapkan strategi kemitraan, BPR harus melihat apa indikator penting dari lingkungan eksternal dan internal bisnis yang berpengaruh. Populasi yang diambil dalam penelitian ini adalah Bank Perkreditan Rakyat yang beroperasi di Provinsi Jawa Barat yang berjumlah 237 kantor. Pengambilan sampel dilakukan dengan teknik proportional random sampling. Besar sampel sebanyak 149 orang disusun secara proporsional menurut sebaran di masing-masing Kabupaten atau Kota. Respondennya adalah Direktur Utama masing-masing BPR, yang memahami industri, lingkungan persaingan, strategi kemitraan, dan kinerja. Dengan menggunakan Structural Equation Modeling (SEM) diperoleh hasil bahwa lingkungan eksternal dan lingkungan internal berpengaruh positif dan signifikan terhadap variabel strategi kemitraan dengan koefisien determinasi R Square 94,8%. Lingkungan eksternal secara parsial berpengaruh positif dan signifikan terhadap strategi kemitraan sebesar 40,3%, indikator yang paling dominan adalah pesaing. Lingkungan internal secara parsial berpengaruh positif dan signifikan terhadap strategi kemitraan dengan 21,3% indikator kapabilitas pemegang saham yang paling dominan. Kata kunci: lingkungan eksternal; lingkungan internal; strategi kemitraan
WITH THE ADVENT OF CHATGPT: HOW TO IDENTIFY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS FOR THE FIELD OF EDUCATION AND THE BUSINESS WORLD OF VARIOUS DISCIPLINES Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Advances in the field of artificial intelligence, particularly with the emergence of generative language models such as ChatGPT, have opened up new opportunities and challenges in a variety of disciplines. This research aims to identify the strengths, weaknesses, opportunities and threats (SWOT) of using ChatGPT in the context of education and the business world from various disciplines. The aim of this research is to explore the impact of using ChatGPT in education and the business world, detailing the advantages and disadvantages of this technology, and designing strategies to exploit its positive potential. This research uses a descriptive qualitative approach to analyze literature, case studies, and subject responses regarding the use of ChatGPT. Data collection involved an in-depth literature review and content analysis of various relevant sources. The research results identified that ChatGPT's strength lies in its ability to provide fast responses, increase operational efficiency, and support decision-making processes. However, drawbacks include inaccurate information, lack of understanding of context, and potential privacy risks. Opportunities are seen in improved customer service, personalized learning, and product innovation. Meanwhile, threats involve the risks of over-dependence, data privacy, and potential misuse of the technology.
PENGARUH KUALITAS LAYANAN DAN FITUR APLIKASI MOBILE BANKING DIGI TERHADAP KEPUASAN NASABAH DI BANK BJB KCP KATAPANG Oktapia, Tri; Ucu Supriatna
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1351

Abstract

Service quality and the use of DIGI mobile banking application features are factors that can influence customer satisfaction in utilizing digital banking services. This study aims to determine the effect of service quality and the use of DIGI mobile banking features on customer satisfaction at Bank BJB KCP Katapang. The research method employed was quantitative, with data collected through questionnaires distributed to 96 respondents, both via Google Form and printed sheets. Data processing was carried out using SPSS version 25. The analysis results show that service quality has a significant effect on customer satisfaction, with a significance value of 0.000 < 0.05 and a t-count of 3.839 > t-table of 1.986. Similarly, the DIGI mobile banking application features also have a significant effect, with a significance value of 0.000 < 0.05 and a t-count of 3.741 > t-table of 1.986. Simultaneously, service quality and application features have a positive and significant effect on customer satisfaction, as evidenced by a significance value of 0.000 < 0.05 and an F-count of 41.054 > F-table of 3.09. These findings highlight the importance of improving service quality and optimizing application features to maintain and enhance customer satisfaction.
PENGARUH PERILAKU KONSUMEN DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS DI PASAR CIMOL GEDEBAGE KOTA BANDUNG Rizky Jabar Furqon; Ucu Supriatna
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1389

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perilaku konsumen dan minat beli terhadap keputusan pembelian pakaian bekas di Pasar Cimol Gedebage Kota Bandung. Fenomena meningkatnya tren thrifting di kalangan masyarakat, khususnya generasi muda, menjadi dasar penting dalam mengkaji pola konsumsi terhadap pakaian bekas sebagai alternatif ekonomi dan gaya hidup. Variabel independen dalam penelitian ini adalah perilaku konsumen yang diukur melalui indikator individu konsumen, lingkungan, dan strategi pemasar; serta minat beli yang diukur melalui minat transaksional, referensial, preferensial, dan eksploratif. Variabel dependen adalah keputusan pembelian dengan indikator pencarian informasi, evaluasi alternatif, pembelian, dan perilaku pasca pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, serta teknik analisis regresi linier berganda untuk menguji pengaruh simultan dan parsial antar variabel. Data dikumpulkan melalui kuesioner kepada 100 responden yang merupakan konsumen pakaian bekas di Pasar Cimol Gedebage, dengan penentuan sampel menggunakan teknik accidental sampling. Hasil penelitian menunjukkan bahwa baik perilaku konsumen maupun minat beli memiliki pengaruh signifikan, baik secara parsial maupun simultan, terhadap keputusan pembelian pakaian bekas. Temuan ini menunjukkan bahwa pemahaman terhadap karakteristik konsumen dan minat mereka menjadi faktor kunci dalam membentuk keputusan pembelian. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku usaha dalam merancang strategi pemasaran yang lebih tepat sasaran di pasar pakaian bekas.
THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The use of possessive brand names has become an important strategy in marketing efforts to strengthen brand identity, attract consumer attention, and differentiate the brand from competitors. However, little research has paid attention to the role of perceived control by consumers in the relationship between brand name possessiveness and consumer preferences. Therefore, this study aims to explore in depth the influence of possessive brand names on consumer decisions and preferences, considering the role of perceived control in these dynamics. This research aims to explore the relationship between possessive brand name use, perceived control by consumers, and consumer preferences for brands. We wanted to understand how the use of possessive brand names influences consumers' perceptions of control and ownership, and how it influences their preferences for certain brands. This research uses the Systematic Literature Review (SLR) research method which allows a thorough exploration of the influence of possessive brand names on consumer decisions and preferences, as well as the role of perceived control in this context. By conducting SLR, this research will compile and analyze various empirical, theoretical and conceptual research relevant to this topic. Data analysis shows a significant relationship between possessive brand name use and perceived control by consumers. The use of a possessive brand name tends to increase the perception of control exerted by the brand over a particular product or service. Additionally, it was found that consumers' perceived control influenced their preference for the brand. Consumers tend to prefer brands that provide a sense of control or ownership.
THE DATA REVOLUTION IN B2B MARKETING STRATEGIES: EXPLORING THE POTENTIAL OF INNOVATION AND CAPABILITIES DEVELOPMENT IN THE DIGITAL ERA M. Syafarudin Mahaputra; Ucu Supriatna; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The Data Revolution has significantly influenced B2B marketing strategies in the digital era. This article explores the potential for innovation arising from the use of data in B2B marketing and how companies can develop their capabilities to take advantage of these opportunities. By leveraging data effectively, companies can unearth deeper insights into their customers' behavior and preferences, enabling them to develop more focused, personalized and responsive marketing strategies. The innovation potential includes greater personalization in marketing, development of more targeted marketing campaigns, responsive real-time marketing, and a more integrated and holistic approach to marketing. However, to take advantage of the potential of this innovation, companies must develop their capabilities to manage and analyze data wisely, and ensure that the use of their data is done ethically and in accordance with applicable privacy regulations. By doing this, B2B companies can position themselves to successfully capitalize on the opportunities offered by the Data Revolution and achieve competitive advantage in an increasingly connected and rapidly changing marketplace.
Analysis Of Marketing Mix Strategy At Ayam Gepuk Pak Gembus Jatinangor Sumedang Teguh Suhara; Ucu Supriatna
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik Vol. 3 No. 3 (2026): IDENTIK - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/identik.v3i3.1427

Abstract

This study aims to analyze the implementation of the Marketing Mix (7P) strategy at Ayam Gepuk Pak Gembus Jatinangor Branch. The research employed a qualitative approach using interviews, observation, and documentation as data collection techniques. Informants consisted of the owner, employees, and customers. The results indicate that the main product is crushed fried chicken with adjustable spiciness levels, although menu variations remain limited. The prices range from Rp15,000 to Rp20,000 and are considered affordable for students. The business location is strategic, being near university areas, but has limited parking space. Promotional activities depend largely on headquarters and online delivery applications. Employee service is generally good, although some customers perceive it as less friendly. The service process is simple and efficient; however, queues increase during peak hours. Physical evidence such as cleanliness, comfort, and packaging supports positive customer perceptions. It can be concluded that the 7P marketing mix strategy is relatively effective in attracting customers, yet improvements in product variety, independent promotion, and service consistency are needed.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Ditinjau dari Perspektif Gender pada Hevi Florist di Marketplace Shopee Gina Nurjanah; Ucu Supriatna
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/j17f5081

Abstract

Perkembangan e-commerce di Indonesia telah mendorong persaingan antarpelaku UMKM dalam memasarkan produknya melalui marketplace Shopee. Dalam kondisi tersebut, kualitas produk dan kualitas pelayanan menjadi faktor penting yang memengaruhi keputusan pembelian, khususnya pada UMKM tanaman hias seperti Hevi Florist yang bersaing memberikan pengalaman belanja terbaik bagi konsumennya. Penelitian ini bertujuan  menganalisis pengaruh kualitas produk dan kualitas pelayanan, baik secara parsial maupun simultan, terhadap keputusan pembelian konsumen Hevi Florist di marketplace Shopee, serta menyajikan hasil penelitian berdasarkan perspektif gender. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel penelitian berjumlah 93 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda dengan bantuan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian (Sig. = 0,277), sedangkan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian (Sig. <0,001). Secara simultan, kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 59,9%. Berdasarkan perspektif gender, tidak terdapat perbedaan kecenderungan penilaian yang mencolok antara responden laki-laki dan perempuan. Temuan ini mengindikasikan bahwa peningkatan kualitas pelayanan perlu menjadi prioritas strategi bagi UMKM tanaman hias dalam meningkatkan keputusan pembelian konsumen pada marketplace Shopee.
Co-Authors Agus Rahayu Gina Nurjanah Lili Adibowo M. Syafarudin Mahaputra Oktapia, Tri Rizky Jabar Furqon Teguh Suhara Zaenal Aripin