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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
M. Syafarudin Mahaputra
Universitas Islam Nusantara Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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WITH THE ADVENT OF CHATGPT: HOW TO IDENTIFY STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS FOR THE FIELD OF EDUCATION AND THE BUSINESS WORLD OF VARIOUS DISCIPLINES Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Advances in the field of artificial intelligence, particularly with the emergence of generative language models such as ChatGPT, have opened up new opportunities and challenges in a variety of disciplines. This research aims to identify the strengths, weaknesses, opportunities and threats (SWOT) of using ChatGPT in the context of education and the business world from various disciplines. The aim of this research is to explore the impact of using ChatGPT in education and the business world, detailing the advantages and disadvantages of this technology, and designing strategies to exploit its positive potential. This research uses a descriptive qualitative approach to analyze literature, case studies, and subject responses regarding the use of ChatGPT. Data collection involved an in-depth literature review and content analysis of various relevant sources. The research results identified that ChatGPT's strength lies in its ability to provide fast responses, increase operational efficiency, and support decision-making processes. However, drawbacks include inaccurate information, lack of understanding of context, and potential privacy risks. Opportunities are seen in improved customer service, personalized learning, and product innovation. Meanwhile, threats involve the risks of over-dependence, data privacy, and potential misuse of the technology.
THE INFLUENCE OF POSSESSIVE BRAND NAMES ON CONSUMER DECISIONS AND PREFERENCES: AN EXPLORATION OF THE ROLE OF PERCEIVED CONTROL Zaenal Aripin; Ucu Supriatna; M. Syafarudin Mahaputra
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 2 (2024): Kisa Institute - January 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of possessive brand names has become an important strategy in marketing efforts to strengthen brand identity, attract consumer attention, and differentiate the brand from competitors. However, little research has paid attention to the role of perceived control by consumers in the relationship between brand name possessiveness and consumer preferences. Therefore, this study aims to explore in depth the influence of possessive brand names on consumer decisions and preferences, considering the role of perceived control in these dynamics. This research aims to explore the relationship between possessive brand name use, perceived control by consumers, and consumer preferences for brands. We wanted to understand how the use of possessive brand names influences consumers' perceptions of control and ownership, and how it influences their preferences for certain brands. This research uses the Systematic Literature Review (SLR) research method which allows a thorough exploration of the influence of possessive brand names on consumer decisions and preferences, as well as the role of perceived control in this context. By conducting SLR, this research will compile and analyze various empirical, theoretical and conceptual research relevant to this topic. Data analysis shows a significant relationship between possessive brand name use and perceived control by consumers. The use of a possessive brand name tends to increase the perception of control exerted by the brand over a particular product or service. Additionally, it was found that consumers' perceived control influenced their preference for the brand. Consumers tend to prefer brands that provide a sense of control or ownership.
THE DATA REVOLUTION IN B2B MARKETING STRATEGIES: EXPLORING THE POTENTIAL OF INNOVATION AND CAPABILITIES DEVELOPMENT IN THE DIGITAL ERA M. Syafarudin Mahaputra; Ucu Supriatna; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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The Data Revolution has significantly influenced B2B marketing strategies in the digital era. This article explores the potential for innovation arising from the use of data in B2B marketing and how companies can develop their capabilities to take advantage of these opportunities. By leveraging data effectively, companies can unearth deeper insights into their customers' behavior and preferences, enabling them to develop more focused, personalized and responsive marketing strategies. The innovation potential includes greater personalization in marketing, development of more targeted marketing campaigns, responsive real-time marketing, and a more integrated and holistic approach to marketing. However, to take advantage of the potential of this innovation, companies must develop their capabilities to manage and analyze data wisely, and ensure that the use of their data is done ethically and in accordance with applicable privacy regulations. By doing this, B2B companies can position themselves to successfully capitalize on the opportunities offered by the Data Revolution and achieve competitive advantage in an increasingly connected and rapidly changing marketplace.
Co-Authors Ucu Supriatna Zaenal Aripin