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All Journal Akasia: Artikel Ilmiah Sistem Informasi Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Siti Fatimah
Universitas Bina Sarana Informatika
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan Zahir Accounting Untuk Menyusun Laporan Keuangan Pada Sekolah Ra Az-Zahra Siti Fatimah; Sifa Fauziah; Yudhistira Yudhistira
Artikel Ilmiah Sistem Informasi Akuntansi Vol 1 No 2 (2021): Artikel Ilmiah Sistem Informasi Akuntansi (AKASIA) - Oktober 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/akasia.v1i2.587

Abstract

Along with the development of increasingly rapid and sophisticated information technology in the current era of globalization, it has provided many benefits in doing a job. One of them is in the field of education, which can help school activities run effectively and efficiently in making financial reports to facilitate the process of analyzing financial statements. So that school leaders can see more clearly the financial condition based on accurate data. However, currently, RA Az-Zahra's school in making reports still uses written accounting records, from recording transactions to making financial reports such as tuition income, exam income, other income obtained from uniform sales, cash out and operational costs. Sometimes this causes errors in the accounting cycle process due to irregular recording and storage of transaction data, and is less effective than using a computerized system. The results of recording financial statements using Zahir Accounting show results that are balanced with the results of recording manual financial statements. So to overcome this problem, the application of Zahir Accounting is a solution to reduce the risk of errors in the accounting cycle recording process so that it can produce financial reports more quickly, accurately and efficiently. that can be used for interested parties as users of financial statements.
Analisis Strategi Pemasaran KFC Dengan Pendekatan SWOT Dan Marketing Mix 7P Nabila Ramadhania; Siti Fatimah; Romasta Juli Novalia Manurung; Lasahuf Rasyid Ridho; Ahmad Rifai Arif; Husni Mubarok
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 4 (2026): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i4.2692

Abstract

This study aims to analyze KFC's marketing strategy using a SWOT approach and the 7Ps Marketing Mix to face competition in the fast food industry in Indonesia. The study used a quantitative descriptive method with data collected through a questionnaire from 60 KFC Zambrud consumers. The results indicate that the Place dimension is KFC's main strength due to its strategic and accessible location, while the Promotion dimension is a weakness that needs the most improvement. The SWOT analysis identified key opportunities in the form of the growth of app-based delivery services and the development of digital marketing, while the greatest threats come from local competitors and changing trends in healthy eating. This study concludes that KFC's business sustainability requires a more creative integration of physical strengths and digital promotional strategies. The results of this study are expected to serve as evaluation material for KFC management and as an academic reference in the study of marketing strategies in the fast food industry.
Co-Authors Ahmad Rifai Arif Husni Mubarok Lasahuf Rasyid Ridho Nabila Ramadhania Romasta Juli Novalia Manurung Sifa Fauziah Yudhistira Yudhistira