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All Journal Majalah Ilmiah UNIKOM Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Jurnal Impresi Indonesia Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ilmiah Teknik Informatika dan Komunikasi
Irfan Dwiguna Sumitra
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Perancangan Kerangka Kerja Togaf Untuk Mendukung Pengembangan Sistem Informasi Produksi PT. XYZ Anggun Fergina; Irfan Dwiguna Sumitra
Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Vol 6 No 1 (2020): Mei 2020
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jtk3ti.v5i1.4006

Abstract

PT XYZ is a textile company located in Cimahi City with a focus on producing fabrics to be used as suits and clothes. In processing production, and recording production results to improve business processes, PT XYZ is assisted by using an information system to reduce input errors and can be integrated between divisions in the production process. TIASA is an information system to support and bridge the company's internal business processes with the SAP information system. TIASA has a goal in several menu features that suit the company's business processes, from human resources to production processes. Based on the problems in TIASA information systems, especially in the production section, it is necessary to develop a production information system for PT XYZ using the TOGAF architecture development method (ADM) to integrate several parts of the production process. Based on the research results, the togaf framework design to support the development of PT XYZ's production information system using the togaf architecture development method (ADM) can provide blueprint guidelines and documentation for future developments. In this model, includes the scope of data architecture, application architecture, and technology architecture as an enterprise architectural design. Index Terms—Togaf, Architecture Development Method, enterprise architecture planning, textile, production, blueprints.
Evaluasi Keberhasilan Sistem Informasi Manajemen Rumah Sakit (SIMRS) dengan Model DeLone & McLean Randy Hermawan; Aditya Rifandi Zaenudin; Eddy Soeryanto Soegoto; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
Jurnal Impresi Indonesia Vol. 5 No. 2 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i2.7485

Abstract

Sistem Informasi Manajemen Rumah Sakit (SIMRS) merupakan komponen penting dalam meningkatkan kualitas pelayanan kesehatan melalui efisiensi pengelolaan data, kecepatan layanan, dan akurasi informasi. Penelitian ini bertujuan mengevaluasi keberhasilan SIMRS menggunakan model DeLone & McLean yang mencakup enam dimensi utama: kualitas sistem, kualitas informasi, kualitas layanan, penggunaan sistem, kepuasan pengguna, dan manfaat bersih. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan metode survei pada tenaga kesehatan dan staf administrasi di salah satu rumah sakit swasta yang telah mengimplementasikan SIMRS secara menyeluruh. Sebanyak 120 responden terlibat dalam penelitian ini yang dipilih melalui teknik purposive sampling. Data dianalisis menggunakan statistik deskriptif dan regresi linier berganda untuk melihat pengaruh antarvariabel. Hasil penelitian menunjukkan bahwa kualitas sistem, kualitas informasi, serta kualitas layanan berpengaruh signifikan terhadap penggunaan dan kepuasan pengguna dengan nilai koefisien regresi masing-masing ? = 0.312 (p=0.001), ? = 0.298 (p=0.004), dan ? = 0.275 (p=0.006). Penggunaan sistem dan kepuasan pengguna terbukti meningkatkan manfaat bersih berupa efisiensi kerja, pengurangan kesalahan pencatatan, dan percepatan proses pelayanan dengan kontribusi ? = 0.355 (p=0.002) dan ? = 0.332 (p=0.003). Temuan ini menegaskan bahwa keberhasilan SIMRS sangat bergantung pada kualitas teknologi serta penerimaan pengguna. Penelitian ini memberikan rekomendasi untuk peningkatan sistem melalui pelatihan berkala, optimalisasi infrastruktur, dan pengembangan fitur yang lebih responsif terhadap kebutuhan rumah sakit. Implikasi bagi manajemen rumah sakit mencakup perlunya alokasi anggaran yang memadai untuk maintenance sistem, pengembangan program pelatihan berkelanjutan, dan pembentukan tim IT yang responsif. Bagi pembuat kebijakan, temuan ini menyarankan perlunya standardisasi SIMRS nasional dan penyediaan insentif bagi rumah sakit yang berhasil mengimplementasikan SIMRS secara optimal.
Transformasi Digital UMKM melalui Pemanfaatan Artificial Intelligence dalam Meningkatkan Daya Saing Bisnis di Era Ekonomi Digital Erwin Maulana Abdul Kadir; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2085

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy; however, they continue to face various challenges in enhancing their competitiveness in the digital economy era. Technological advancements, particularly Artificial Intelligence (AI), create new opportunities for MSMEs to undertake digital transformation in a more effective and sustainable manner. This study aims to analyze the role of Artificial Intelligence utilization in supporting the digital transformation of MSMEs and its impact on improving business competitiveness.This research employs an approach tailored to the characteristics of MSMEs, with data collected from MSME actors who have begun adopting digital technologies in their business activities. The results indicate that the utilization of Artificial Intelligence contributes to improved operational efficiency, higher-quality decision-making, and enhanced capability of MSMEs to respond to market needs more quickly and accurately. Furthermore, AI encourages business model innovation and strengthens the competitive position of MSMEs amid digital economic competition. The study concludes that Artificial Intelligence can serve as a key strategy in the digital transformation of MSMEs to sustainably enhance business competitiveness.
Content Marketing Analysis of Batik MSMEs in Enhancing Brand Awareness Through Instagram (A Case Study of the Instagram Account @Simkuring_Batikcianjur) Riska Lapiana Huki; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bakhtiar
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 2 No. 3 (2026): Special Volume for International Collaboration
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jmpkn.v2i3.884

Abstract

The rapid development of digital technology has forced Micro, Small, and Medium Enterprises (MSMEs) to implement marketing strategies packaged through digital platforms. This study aims to analyze how the content marketing strategy of the Simkuring Batik Cianjur MSME increases brand awareness through the Instagram account @simkuring_batikcianjur. To obtain in-depth research results, this study used a descriptive qualitative method with a case study approach. Data were obtained through unstructured interviews, direct observation and documentation, and through the @simkuring_batikcianjur Instagram account (technical triangulation) to ensure consistency of information. The findings indicate that content marketing implementation is carried out through four stages: goal setting, audience mapping, content ideation and creation, and distribution and amplification. This study concludes that implementing content marketing that aligns with the MSME's reasons for being established and its direct involvement in the events that initiated the MSME, along with continuous product innovation, will create brand awareness across various groups, fostering long-term relationships with customers.
PENDEKATAN DESIGN THINKING DALAM STRATEGIC DESIGNENTREPRENEURSHIP UNTUK PENGEMBANGAN CREATIVE MARKETINGAGENCY: STUDI KASUS KAMAR ATAS Indri Kristanty Rahmadani; EDDY SOERYANTO SOEGOTO; RAHMA WAHDINIWATY; IRFAN DWIGUNA SUMITRA; ADAM MUKHARIL BACHTIAR
Majalah Ilmiah UNIKOM Vol. 23 No. 2 (2025): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v23i2.18851

Abstract

Perkembangan industri kreatif mendorong munculnya berbagai creative marketing agency yang mengandalkan kreativitas dan strategi desain sebagai keunggulan kompetitif dalam menjalankan aktivitas entrepreneurship. Desain tidak hanya berperan sebagai elemen visual, tetapi juga sebagai pendekatan strategis yang mampu membentuk nilai bisnis, memperkuat identitas merek, serta meningkatkan daya saing perusahaan. Penelitian ini bertujuan untuk menganalisis strategi entrepreneurship berbasis desain dalam pengembangan bisnis creative marketing agency melalui studi kasus KAMAR ATAS. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi kasus, menggunakan data sekunder berupa company profile, dokumentasi bisnis, serta kajian literatur yang relevan. Hasil penelitian menunjukkan bahwa penerapan desain sebagai strategi entrepreneurship pada KAMAR ATAS diwujudkan melalui integrasi layanan kreatif, pemanfaatan media terintegrasi, serta penguatan identitas merek dalam berbagai aktivitas pemasaran. Strategi ini berkontribusi terhadap peningkatan nilai bisnis dan keberlanjutan usaha di tengah persaingan industri kreatif. Penelitian ini diharapkan dapat memberikan kontribusi konseptual bagi kajian entrepreneurship berbasis desain, khususnya pada pengembangan creative marketing agency.
Co-Authors Adam Mukharil Bachtiar Adam Mukharil Bakhtiar adang badru jaman,anggun fergina, adang badru jaman,anggun fergina Aditya Rifandi Zaenudin Eddy Soeryanto Soegoto Erwin Maulana Abdul Kadir Indri Kristanty Rahmadani Rahma Wahdiniwaty Randy Hermawan Riska Lapiana Huki