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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Social And Economics Research Jurnal Ilmiah Teknik Informatika dan Komunikasi journal of social and economic research Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rahma Wahdiniwaty
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS EKUITAS MEREK KARTU SELULER MENTARI (Suatu Survey Pada Pengguna Kartu Seluler Merek Mentari Di Regional Jawa Barat) Rahma Wahdiniwaty
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.385

Abstract

ABSTRACTThe purpose of this research is to know respondent assessment on brand equity cellular card MentariThe research uses descriptive survey and explanatory survey method. The population research are cellular card user of Mentari brand in West Java Region. The sampling technique used is cluster judgment sampling with size of each stratum use proportional size with population stratum. The collection of data is conducted by observation technique, interview and questionnaire which first organize try-out to 30 respondents to saw its validity and reliability. Subsequently, if try-out to them was valid and reliable, then continued by disseminated questionnaire with sample of 425 respondents who use Mentari‟s cellular card which is distributed around the five cities/regencies that are Bandung, Tasikmalaya, Purwakarta, Cirebon, and Sukabumi. The qualitative analysis uses the category determination in the term of percentage for each sub-variable.The results of research indicate that Mentari equity is assessed high.Keywords :brand equity
PENGARUH DISPLAY TOKO DAN MOTIVASI BELANJA BERDASARKAN KESENANGAN TERHADAP PEMBELIAN TIDAK TERENCANA PADA KONSUMEN THE OASIS FACTORY OUTLET BANDUNG Rahma wahdiniwaty; Sri Septiani Bagja
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 3 No 1: April 2013
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v3i1.407

Abstract

The phenomenon that occurs is the development of a retail business one of them shaped factory outlets, many strategies to attract consumers who do make an impulsive purchase, such as changing store displays, adding the facility more enjoyable for consumers. The unit of analysis in this study is consumers who make purchases at The Oasis Factory Outlet Bandung with a sample size of 100 respondents. The test statistic used is the calculation of Pearson correlation, regression analysis, correlation, coefficient of determination, hypothesis testing, and also use the help of an application program SPSS 17.0 for windows.The results showed that impulsive purchase at The Oasis Factory Outlet Bandung as a whole is included in both criteria, but the indicator display criteria show store poorly because of lack of attention to the preparation and tidiness of goods that is placed in front of the store. As for the hedonic shopping motivation variables included in either category. But for the indicators included in the category of gratification shopping quite well, this is due to inadequate facilities provided so that consumers are less comfortable when he was at The Oasis Factory Outlet Bandug. Influence of store displays and hedonic shopping motivations have a positive and significant impact on consumer impulsive purchase of The Oasis Factory Outlet Bandung. This means that the store displays and consumer motivations that can evoke hedonistic consumers to make unplanned purchases.
MANAJEMEN INOVASI PRODUK USAHA MIKRO, KECIL, DAN MENENGAH UNTUK MENINGKATKAN PEMASARAN DAN KEUNGGULAN PRODUK USAHA MIKRO, KECIL, DAN MENENGAH Sesario, Revi; Sugeng Karyadi; Yulistina, Yulistina; Rahma Wahdiniwaty; Alfiana, Alfiana
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 12: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i12.10244

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan sosialisasi kepada wirausaha usaha mikro, kecil, dan menengah di Indonesia tentang pentingnya manajemen inovasi produk usaha mikro, kecil, dan menengah untuk meningkatkan pemasaran dan keunggulan produk usaha mikro, kecil, dan menengah. Subjek dalam pengabdian kepada masyarakat ini adalah wirausaha usaha mikro, kecil, dan menengah di Indonesia. Metode untuk pelaksanaan pengabdian kepada masyarakat menggunakan metode sosialisasi. Dalam sosialisasi ini berhasil memaparkan bahwa manajemen inovasi produk usaha mikro, kecil, dan menengah dapat meningkatkan pemasaran dan keunggulan produk usaha mikro, kecil, dan menengah.
PENINGKATAN BRANDING DAN EDUKASI PENGELOLAAN SAMPAH: PENDAMPINGAN BAGI PERUSAHAAN DAUR ULANG MELALUI MANAJEMEN PEMASARAN DIGITAL Rahma Wahdiniwaty; Ariya Rangga Nugraha; Taruna Wijaya; Muhammad Raihan; Dias Restuyali Rizqi; Devan Raditya Pratama
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.800

Abstract

Salah satu kontributor pencemaran lingkungan yang cukup besar adalah sampah. Oleh karena itu, pengabdian kepada masyarakat yang tergabung dalam Tri Darma perguruan tinggi harus dilakukan. Sebab, masyarakat masih membutuhkan kontribusi kampus untuk menyelesaikan permasalahan yang muncul. Salah satu permasalahan yang berkembang di masyarakat adalah kurangnya strategi branding dan minimnya edukasi pengelolaan sampah bagi masyarakat. Kegiatan ini bertujuan untuk membantu masyarakat menyadari maanfaatnya pengolahan limbah yang tepat dan fungsi dari daur ulang. Metode yang digunakan antara lain dengan membuat konten edukasi, wawancara dengan pemilik dan mengoptimalkan media sosial. Hasil dari kegiatan tersebut menunjukkan peningkatan visibilitas perusahaan, mengedukasi masyarakat tentang pentingnya menjaga lingkungan, dan meningkatkan pertumbuhan pelanggan. Keterlibatan masyarakat dalam aktivitas pengelompokan, penyortiran, dan pemasaran sampah bertambah pesat. Ada kenaikan jumlah sampah yang telah didaur ulang dan pengurangan sampah yang sebelumnya berakhir di TPA. Dengan demikian, strategi branding berbasis digital dapat menjadi solusi yang efektif bagi perusahaan daur ulang untuk meningkatkan daya saing dan kesadaran lingkungan di masyarakat.
PENINGKATAN BRANDING DAN EDUKASI PENGELOLAAN SAMPAH: PENDAMPINGAN BAGI PERUSAHAAN DAUR ULANG MELALUI MANAJEMEN PEMASARAN DIGITAL Rahma Wahdiniwaty; Ariya Rangga Nugraha; Taruna Wijaya; Muhammad Raihan; Dias Restuyali Rizqi; Devan Raditya Pratama
Journal of Social and Economics Research Vol 7 No 1 (2025): JSER, June 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i1.800

Abstract

Salah satu kontributor pencemaran lingkungan yang cukup besar adalah sampah. Oleh karena itu, pengabdian kepada masyarakat yang tergabung dalam Tri Darma perguruan tinggi harus dilakukan. Sebab, masyarakat masih membutuhkan kontribusi kampus untuk menyelesaikan permasalahan yang muncul. Salah satu permasalahan yang berkembang di masyarakat adalah kurangnya strategi branding dan minimnya edukasi pengelolaan sampah bagi masyarakat. Kegiatan ini bertujuan untuk membantu masyarakat menyadari maanfaatnya pengolahan limbah yang tepat dan fungsi dari daur ulang. Metode yang digunakan antara lain dengan membuat konten edukasi, wawancara dengan pemilik dan mengoptimalkan media sosial. Hasil dari kegiatan tersebut menunjukkan peningkatan visibilitas perusahaan, mengedukasi masyarakat tentang pentingnya menjaga lingkungan, dan meningkatkan pertumbuhan pelanggan. Keterlibatan masyarakat dalam aktivitas pengelompokan, penyortiran, dan pemasaran sampah bertambah pesat. Ada kenaikan jumlah sampah yang telah didaur ulang dan pengurangan sampah yang sebelumnya berakhir di TPA. Dengan demikian, strategi branding berbasis digital dapat menjadi solusi yang efektif bagi perusahaan daur ulang untuk meningkatkan daya saing dan kesadaran lingkungan di masyarakat.
PEMBERDAYAAN PAGUYUBAN THRIFTING JAWA BARAT MELALUI PELATIHAN PEMASARAN DIGITAL DAN PENDAMPINGAN STRATEGI PENJUALAN ONLINE MENGGUNAKAN BUSINESS INTELLIGENCE Rahma Wahdiniwaty; Anna Dara Andriana; Gentisya Tri mardiani; Yani Syafei; Geraldi Catur Pamuji
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Paguyuban Thrifting Jawa Barat merupakan komunitas yang berisi para pengusaha penjual barang bekas berkualitas yang beranggotakan 300 pengusaha. Berdasarkan hasil wawancara sekitar 80% anggota paguyuban  sudah memanfaatkan media sosial dan platform e-commerce secara hanya saja belum optimal. Para anggota paguyuban thrifting mengalami kesulitan ketika akan menganalisis data penjualan dan menentukan strategi bisnis berbasis teknologi informasi. Program pengabdian kepada Masyarakat ini bertujuan untuk memberikan pengetahuan kepada seluruh pelaku usaha thrift melalui pelatihan pemasaran digital serta pendampingan strategi penjualan online dengan memanfaatkan teknologi Business Intelligence (BI). Metode yang dilakukan mencakup lima tahapan yakni sosialisasi, pelatihan pemasaran digital, pelatihan pemanfaatan dashboard BI dan evaluasi hasil. Hasil kegiatan memperlihatkan peningkatan pemahaman peserta terkait pemasaran digital dan konsep Business Intelligence serta manfaat data penjualan untuk pengambilan keputusan bisnis. Penerapan BI membantu para anggota pelatihan dalam mengidentifikasi produk terlaris, hal ini diperlukan untuk memprediksi tren penjualan. Program ini diharapkan dapat meningkatkan daya saing anggota paguyuban dalam menghadapi perkembangan teknologi digital yang terjadi serta mendukung pertumbuhan usaha thrift yang berkelanjutan. AbstractThe West Java Thrifting Association (Paguyuban Thrifting Jawa Barat) is a community of 300 entrepreneurs selling quality secondhand goods. Based on interviews, approximately 80% of members have utilized social media and e-commerce platforms, but not optimally. Members of the thrifting association experience difficulties analyzing sales data and determining IT-based business strategies. This community service program aims to provide knowledge to all thrifting business owners through digital marketing training and mentoring on online sales strategies utilizing Business Intelligence (BI) technology. The method used includes five stages: outreach, digital marketing training, BI dashboard utilization training, and evaluation of results. The results demonstrated an increased understanding of digital marketing and Business Intelligence concepts among participants, as well as the benefits of sales data for business decision-making. The application of BI helped members identify best-selling products, which is necessary for predicting sales trends. This program is expected to increase the competitiveness of association members in the face of current digital technology developments and support the sustainable growth of thrift businesses.
DYNAMICS OF GROWTH AND INEQUALITY E-COMMERCE ADOPTION: A SECTORAL ANALYSIS OF DIGITAL ENTREPRENEURSHIP IN INDONESIA Cut Dinda Sara; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1557

Abstract

This study aims to analyze the disparity in e-commerce adoption by entrepreneurs across Indonesia. Using quantitative descriptive methods, this study processed secondary data sourced from the E-Commerce Statistics report from the Central Statistics Agency (BPS). The results show significant differences in the use of digital technology across regions. Java Island recorded the highest digital adoption rate, supported by established infrastructure. Conversely, eastern Indonesia, such as Papua, showed the lowest adoption rate due to internet access and logistical constraints. These findings emphasize the importance of equitable digital ecosystems to support the sustainability of entrepreneurship across Indonesia.
Transformasi Digital UMKM melalui Pemanfaatan Artificial Intelligence dalam Meningkatkan Daya Saing Bisnis di Era Ekonomi Digital Erwin Maulana Abdul Kadir; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2085

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy; however, they continue to face various challenges in enhancing their competitiveness in the digital economy era. Technological advancements, particularly Artificial Intelligence (AI), create new opportunities for MSMEs to undertake digital transformation in a more effective and sustainable manner. This study aims to analyze the role of Artificial Intelligence utilization in supporting the digital transformation of MSMEs and its impact on improving business competitiveness.This research employs an approach tailored to the characteristics of MSMEs, with data collected from MSME actors who have begun adopting digital technologies in their business activities. The results indicate that the utilization of Artificial Intelligence contributes to improved operational efficiency, higher-quality decision-making, and enhanced capability of MSMEs to respond to market needs more quickly and accurately. Furthermore, AI encourages business model innovation and strengthens the competitive position of MSMEs amid digital economic competition. The study concludes that Artificial Intelligence can serve as a key strategy in the digital transformation of MSMEs to sustainably enhance business competitiveness.
Transformasi Digital Native menjadi Wirausahawan Digital: Determinan Niat Berwirausaha Generasi Z Andressa Noviar Azhari; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6760

Abstract

This study aims to analyze the factors influencing entrepreneurial intention and capability among Generation Z in addressing the challenges of educated unemployment, technological disruption, and the dynamics of the digital economy. The research employs a systematic literature review approach by examining scholarly articles published between 2020 and 2025 retrieved from reputable academic databases. Literature selection was conducted based on inclusion and exclusion criteria emphasizing relevance to the determinants of Generation Z’s entrepreneurial intention and methodological rigor. The synthesis results indicate that entrepreneurship education, family support, self-efficacy, and digital literacy are key factors that significantly influence entrepreneurial intention and capacity. Entrepreneurship education emerges as the most dominant predictor, particularly when combined with practice-based learning. Family support strengthens self-confidence and entrepreneurial orientation. Self-efficacy acts as a mediator between entrepreneurial knowledge and entrepreneurial intention, while digital literacy enhances technical readiness to leverage technology for business development.Overall, fostering entrepreneurship among Generation Z requires a holistic approach that integrates educational, psychological, digital competency, and environmental support aspects to encourage consistent and sustainable entrepreneurial activities.
Co-Authors Alfiana Alfiana Andressa Noviar Azhari Anna Dara Andriana Ariya Rangga Nugraha Cut Dinda Sara Devan Raditya Pratama Dias Restuyali Rizqi Eddy Soeryanto Soegoto Erwin Maulana Abdul Kadir Gentisya Tri Mardiani Geraldi Catur Pamuji Irfan Dwiguna Sumitra Muhammad Raihan Sesario, Revi Sri Septiani Bagja Sugeng Karyadi Taruna Wijaya Yani Syafei Yulistina Yulistina