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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Sinar Manajemen JURNAL MANAJEMEN Primanomics : Jurnal Ekonomi & Bisnis Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Multicience JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Journal of Innovative and Creativity
Ginanjar Rahmawan
Sekolah Tinggi Ilmu Ekonomi Surakarta
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Pengaruh Fanatisme, Packaging, Promotion, dan Product Innovation terhadap Keputusan Pembelian Produk BTS Meal Mcdonald’s di Soloraya Yelia Nova Khoiriah; Ginanjar Rahmawan
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.767 KB) | DOI: 10.59141/jiss.v3i04.574

Abstract

The high demand for McDonald's BTS Meal products caused a stir because all McDonald's outlets were busy being invaded by online motorcycle taxis, resulting in very dense queues during the Covid-19 pandemic, even foreign news such as South Korea and India covered this. This study aims to determine the effect of fandom, packaging, promotion, and product innovation on purchasing decisions for McDonald's BTS Meal in Solo Raya. This type of research is quantitative, sampling is done by accidental sampling method, which is to determine the sample taken according to the wishes of the researcher. The query results were analyzed using the SPS statistical procedure to determine its impact on consumer purchases through testing, reliability testing, classical estimation test, multiple regression analysis, f test, decision test, and t-test. The results of hypothesis testing indicate that fandom, packaging, promotion, and product innovation have a significant effect on consumer purchasing decisions.
PENGARUH FANATISME, GAYA HIDUP HEDONIS, DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE DI INDONESIA Hesti Ayu Lestari; Ginanjar Rahmawan
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.592 KB) | DOI: 10.26740/jim.v11n1.p129-137

Abstract

Technological developments in smartphones make it easier for someone to carry out their activities and lead to a hedonic lifestyle because they are more concerned with brands than functions. This study examines the attitude of fanaticism, hedonic lifestyle, and consumer perceptions of the purchasing decisions of iPhone product users in Indonesia. The population in this study are iPhone product users in Indonesia, with a large sample of 170 respondents. The sampling technique uses purposive sampling by determining the sample criteria. This study uses a quantitative approach. The data used in this research are primary data via a questionnaire with a Google Form link and secondary data sourced from interviews and various literature. Then the results of this study were processed using SPSS. Fanaticism, hedonic lifestyle, and consumer perceptions significantly affect purchasing decisions. The results of this study also show that fanaticism, hedonic lifestyle, and consumer perceptions shape consumer desires in purchasing iPhone products.
Pengaruh Copywriting Promotion, Online Customer Review, dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Keranjang Kuning Pada Aplikasi Tiktok Umi Ruqoyyah; Ginanjar Rahmawan
Jurnal Edueco Vol. 6 No. 1 (2023): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v6i1.152

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh copywriting promotion, online customer review, dan gaya hidup terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok serta untuk mengetahui pengaruh copywriting promotion, online customer review, dan gaya hidup secara bersama-sama terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok. Metode yang digunakan adalah metode kuantitatif dengan teknik analisis data uji instrument data, uji asumsi klasik, dan analisis regresi linier berganda menggunakan aplikasi SPSS. Penulis menggunakan non-probability sampling untuk pengambilan sampel dengan teknik purposive sampling. Didapatkan sampel sebanyak 166 responden yang pernah belanja melalui keranjang kuning pada aplikasi Tiktok di Solo Raya. Hasil dari penelitian ini adalah variabel copywriting promotion, online customer review, dan gaya hidup berpengaruh signifikan secara parsial terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok. Variabel copywriting promotion, online customer review, dan gaya hidup secara simultan berpengaruh signifikan terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok.
Credible Influencers and Impulse Buying in Live-Streaming Commerce Ginanjar Rahmawan; Indra Iryanto Nur Hidayat
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8194

Abstract

The purpose of this study was to examine the relationships among Influencer Credibility, Attitude Toward Influencers, and Impulse Buying within the context of live streaming commerce. As live streaming increasingly becomes an important digital marketing channel, understanding the psychological mechanisms that drive consumers’ spontaneous purchasing behavior is essential. This study specifically focuses on the role of influencer credibility in shaping consumer attitudes and triggering impulse buying decisions during live streaming interactions. This research employed a quantitative approach with an explanatory research design. Data were collected from individuals who had previously made purchases through live streaming commerce using an online questionnaire distributed via Google Forms. A purposive sampling technique was applied, resulting in 108 valid responses. The data were analyzed using Partial Least Squares. Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2. Measurement validity and reliability were assessed through outer model analysis, while hypothesis testing and mediation analysis were conducted using inner model evaluation. The results indicate that Influencer Credibility has a positive and significant effect on Attitude Toward Influencers and Impulse Buying. Furthermore, Attitude Toward Influencers is found to have a significant direct effect on Impulse Buying. These findings confirm that influencer credibility not only directly stimulates impulse buying behavior but also indirectly influences it through the formation of positive consumer attitudes toward influencers. In conclusion, this study demonstrates that influencer credibility and consumer attitudes play critical roles in driving impulse buying in live streaming commerce. The findings contribute to the literature on digital marketing and consumer behavior by highlighting the importance of credible influencer communication. Practically, the results suggest that businesses and influencers should prioritize credibility-building strategies to enhance the effectiveness of live streaming marketing activities.
Co-Authors Dwi Febri Kurniyati Eka Nur Hidayah Hesti Ayu Lestari Indra Iryanto Nur Hidayat LISA ADETIYA Rischa Heni Astriyanita Riska Putri Septia Ardhana Rizki Hidayat Rusti Kurniawati Umi Ruqoyyah Vita Putri Banwuati Warno Warno Yelia Nova Khoiriah Yohana Dian Puspita