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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Sinar Manajemen JURNAL MANAJEMEN Primanomics : Jurnal Ekonomi & Bisnis Journal of Information System, Applied, Management, Accounting and Research Jurnal Edueco Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Multicience International Journal of Educational Research and Social Sciences (IJERSC) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains
Ginanjar Rahmawan
Sekolah Tinggi Ilmu Ekonomi Surakarta
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Faktor yang mempengaruhi keputusan pembelian pada pengguna tokopedia Ginanjar Rahmawan; Rizki Hidayat
JURNAL MANAJEMEN Vol 12, No 2 (2020): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v12i2.7399

Abstract

Keputusan Pembelian setiap orang terhadap suatu produk dapat dipengaruhi oleh berbagai faktor,seperti keamanan, kemudahan, kualitas layanan, dan lifestyle. Tujuan dari penelitian ini adalah untukmenganalisis pengaruh seperti keamanan, kemudahan, kualitas layanan, dan lifestyle terhadapkeputusan pembelian pada pengguna Tokopedia di kota Solo.Penelitian ini diukur denganmenggunakan kuesioner yang ditujukan kepada masyarakat solo yangpernah membeli di Tokopedia.Sampel dalam penelitian ini berjumlah 96 responden dengan teknik purposive sampling. Teknik analisisdata yang digunakan adalah uji instrument data (uji validitas dan reliabilitas), uji asumsi klasik ( ujinormalitas, multikolinearitas, heterokedastisitas), analisis regresi berganda, dan uji hipotesis (uji t danuji R2) dengan bantuansoftwareSPSS 25.0for windows.Hasil analisis data dapat disimpulkan bahwasecara parsial keamanan (X1), kemudahan (X2), kualitas layanan (X3),lifestyle(X4) berpengaruhsignifikan terhadap keputusan pembelian (Y) pada pengguna Tokopedia di kota Solo.Untuk penelitianselanjutnya disarankan untuk mencari variabel-variabel lain yang dapat mempengaruhi keputusanpembelian dan memperluas wilayah penelitian, serta menambah jumlah responden agar dapat mewakilikeadaan yang sebenarnya.
Pengaruh Fanatisme, Packaging, Promotion, dan Product Innovation terhadap Keputusan Pembelian Produk BTS Meal Mcdonald’s di Soloraya Yelia Nova Khoiriah; Ginanjar Rahmawan
Jurnal Indonesia Sosial Sains Vol. 3 No. 04 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.767 KB) | DOI: 10.59141/jiss.v3i04.574

Abstract

The high demand for McDonald's BTS Meal products caused a stir because all McDonald's outlets were busy being invaded by online motorcycle taxis, resulting in very dense queues during the Covid-19 pandemic, even foreign news such as South Korea and India covered this. This study aims to determine the effect of fandom, packaging, promotion, and product innovation on purchasing decisions for McDonald's BTS Meal in Solo Raya. This type of research is quantitative, sampling is done by accidental sampling method, which is to determine the sample taken according to the wishes of the researcher. The query results were analyzed using the SPS statistical procedure to determine its impact on consumer purchases through testing, reliability testing, classical estimation test, multiple regression analysis, f test, decision test, and t-test. The results of hypothesis testing indicate that fandom, packaging, promotion, and product innovation have a significant effect on consumer purchasing decisions.
PENGARUH FANATISME, GAYA HIDUP HEDONIS, DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK IPHONE DI INDONESIA Hesti Ayu Lestari; Ginanjar Rahmawan
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.592 KB) | DOI: 10.26740/jim.v11n1.p129-137

Abstract

Technological developments in smartphones make it easier for someone to carry out their activities and lead to a hedonic lifestyle because they are more concerned with brands than functions. This study examines the attitude of fanaticism, hedonic lifestyle, and consumer perceptions of the purchasing decisions of iPhone product users in Indonesia. The population in this study are iPhone product users in Indonesia, with a large sample of 170 respondents. The sampling technique uses purposive sampling by determining the sample criteria. This study uses a quantitative approach. The data used in this research are primary data via a questionnaire with a Google Form link and secondary data sourced from interviews and various literature. Then the results of this study were processed using SPSS. Fanaticism, hedonic lifestyle, and consumer perceptions significantly affect purchasing decisions. The results of this study also show that fanaticism, hedonic lifestyle, and consumer perceptions shape consumer desires in purchasing iPhone products.
Pengaruh Copywriting Promotion, Online Customer Review, dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Keranjang Kuning Pada Aplikasi Tiktok Umi Ruqoyyah; Ginanjar Rahmawan
Jurnal Edueco Vol. 6 No. 1 (2023): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v6i1.152

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh copywriting promotion, online customer review, dan gaya hidup terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok serta untuk mengetahui pengaruh copywriting promotion, online customer review, dan gaya hidup secara bersama-sama terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok. Metode yang digunakan adalah metode kuantitatif dengan teknik analisis data uji instrument data, uji asumsi klasik, dan analisis regresi linier berganda menggunakan aplikasi SPSS. Penulis menggunakan non-probability sampling untuk pengambilan sampel dengan teknik purposive sampling. Didapatkan sampel sebanyak 166 responden yang pernah belanja melalui keranjang kuning pada aplikasi Tiktok di Solo Raya. Hasil dari penelitian ini adalah variabel copywriting promotion, online customer review, dan gaya hidup berpengaruh signifikan secara parsial terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok. Variabel copywriting promotion, online customer review, dan gaya hidup secara simultan berpengaruh signifikan terhadap keputusan pembelian melalui keranjang kuning pada aplikasi Tiktok.
Co-Authors Dwi Febri Kurniyati Eka Nur Hidayah Hesti Ayu Lestari LISA ADETIYA Marina Kusumawati Rischa Heni Astriyanita Riska Putri Septia Ardhana Rizki Hidayat Rusti Kurniawati Umi Ruqoyyah Vita Putri Banwuati Warno Warno Yelia Nova Khoiriah Yohana Dian Puspita