Garuda - Garba Rujukan Digital

Perbandingan Logistik Internasional Antara Jasa Pengiriman Pos Indonesia Dengan FedEx Semasa Covid-19 Immanuel Zai; Felicia Koo; Angela; Andreas Yoshiro Ogawa; Cindy Fransiska; Desmond Lim; Ekklesia
Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Vol. 3 No. 1 (2022): Mei 2022
Publisher : Politeknik Kutaraja

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Penelitian ini dilaksanakan dengan dasar pandemi Covid-19, menyebabkan nilai globalisasi dan digitalisasi meningkat serta memaksa pelaku usaha untuk melakukan inovasi dalam bisnisnya. Pelaku usaha harus menjaga kualitas layanan agar tidak kehilangan pelanggan serta sukses dalam menjalankan usaha. Khususnya dalam dunia bisnis logistik, kualitas layanan dari perusahaan dapat dinilai dari aspek tarif pengiriman, waktu dan durasi pengiriman, pemanfaatan teknologi serta jangkauan pengiriman. Berdasarkan hasil analisis penulis, terbukti bahwa selama masa pandemi, terjadi penurunan omset dari objek peneliti yaitu Pos Indonesia dan FedEx yang melayani logistik dengan skala internasional. Selain itu, inovasi yang dilakukan oleh masing-masing perusahaan adalah dengan memanfaatkan teknologi digital dalam bentuk aplikasi untuk memudahkan layanan dari dan ke pelanggan, penjemputan paket yang dilakukan oleh Pos Indonesia langsung ke lokasi pengirim serta efisiensi kerja yang dilakukan oleh FedEx demi mengurangi mobilitas dan potensi penyebaran virus.

PENERAPAN DIGITAL MARKETING BAGI UMKM KULINER DI TAMAN KOTA MAS DAN SIMPANG KARA BATAM Wisnu Yuwono; Johny Budiman; Desmond Lim; Cindy Fransiska; Felicia Koo; Jessica Jessica; Jessy Valencia; Lydia Sasmita; Novita Novita; Wilfi Caroline
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1189

Pandemic Covid-19 changed many community activities in the world, one of them is our country Indonesia. Starting from working, studying, to shopping online from home. That makes the use of the internet every day has increased. This pandemic COVID-19 can be an opportunity for business entrepreneurs to survive in this situation. By taking advantage of technology and moving from offline to online marketing trends. This progress is considered very useful to be used as a business marketing strategy, namely digital marketing. The purpose of this community service is to equip Culinar SMEs in Taman Kota Mas and Simpang Kara Batam in mastering and utilizing digital marketing through social media. The method used is directly going to partner, developed, and trained partner with Instagram, Facebook, WhatsApp, listed partner to Gofood, and Grab food for business partners. The results program last for one semester showed that digital marketing is a very important role and take effect especially in this pandemic COVID-19 situation very helpful in increasing sales and expanding the market share of culinary SMEs in Taman Kota Mas and Simpang Kara Batam.

Analysis of Factors Affecting International E-Wallet Use Felicia Koo; Fendy Cuandra
Jurnal Bisnis dan Akuntansi Vol 24 No 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1603

The research in this article will examine whether perceived usefulness, privacy and security of e-wallets, perceived ease of use, and perceived trust mediated by behavioral intention affect the use of e-wallets. This study uses primary data, namely data obtained by distributing questionnaires using a google form to 230 respondents. The research data is processed using the smart PLS 3 program. The results of this study are perceived usefulness, perceived ease of use, and perceived trust have a positive effect on behavioral intention and e-wallet use. For privacy and security, this variable has a positive effect on behavioral intention but has no relationship with e-wallet use. In addition, the study also found a positive relationship between behavioral intention and e-wallet use, so it can be concluded that the actual use of an e-wallet is determined by the user's intention to use it. Therefore, users should be given an understanding of this faster and easier transaction to encourage usage.

Penerapan Rebranding dan Strategi Promosi Pada Impian Laundry Felicia Koo; Fendy Cuandra
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.519 KB)

Di Kota Batam, bidang usaha laundry dapat ditemukan dimana–mana, tetapi dikarenakan terlalu banyaknya pengusaha di bidang ini maka persaingan menjadi sangat sengit. Impian Laundry ingin melakukan pemasaran digital supaya usaha dapat bertahan dalam persaingan pasar. Selain itu, usaha juga ingin memperbaharui citra mereknya atau rebranding karena sebelum dikenal sebagai Impian Laundry, usaha ini bernama Laundry Loliwash. Penulis menggunakan teknik pengumpulan data berupa wawancara dan observasi untuk mengetahui kinerja operasional dan tantangan yang dialami oleh Impian Laundry. Luaran yang diterapkan penulis adalah pembuatan content planner serta akun media sosial instagram Impian Laundry, pendaftaran google maps, promosi melalui instagram ads, perancangan serta pencetakan logo baru Impian Laundry, dan pembuatan banner. Hasil dari luaran kerja praktek memberikan dampak yang cukup signifikan yaitu Impian Laundry memperoleh peningkatan laba dan berhasil menjangkau banyak calon pelanggan dengan bantuan promosi media digital/online. Upaya rebranding Impian Laundry juga berhasil dengan adanya logo usaha yang baru dan akun instagram.

Analysis of Factors Affecting International E-Wallet Use Felicia Koo; Fendy Cuandra
Jurnal Bisnis dan Akuntansi Vol. 24 No. 2 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i2.1603

The research in this article will examine whether perceived usefulness, privacy and security of e-wallets, perceived ease of use, and perceived trust mediated by behavioral intention affect the use of e-wallets. This study uses primary data, namely data obtained by distributing questionnaires using a google form to 230 respondents. The research data is processed using the smart PLS 3 program. The results of this study are perceived usefulness, perceived ease of use, and perceived trust have a positive effect on behavioral intention and e-wallet use. For privacy and security, this variable has a positive effect on behavioral intention but has no relationship with e-wallet use. In addition, the study also found a positive relationship between behavioral intention and e-wallet use, so it can be concluded that the actual use of an e-wallet is determined by the user's intention to use it. Therefore, users should be given an understanding of this faster and easier transaction to encourage usage.

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