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All Journal Journal on Education Forum Manajemen WIDYA MANAJEMEN Jurnal Sewaka Bhakti Pustaka : Jurnal Ilmu-Ilmu Budaya Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Education, Communication and Economics
I Made Astrama
Fakultas Ekonomi Bisnis Dan Pariwisata Universitas Hindu Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : WIDYA MANAJEMEN

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Kajian Strategi Pemasaran Obyek Wisata Gunung Kawi Tampaksiring Kabupaten Gianyar Ditinjau dari Persepsi Wisatawan I Made Astrama; I Gede Aryana Mahayasa
Widya Manajemen Vol 3 No 1 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i1.1150

Abstract

The purpose of this research is to study the marketing strategy model of the Gunung Kawi Cliff Temple in Tampaksiring. The main target of tourism development must be to improve the welfare of the community, especially the people of Tampaksiring Gianyar. Respondents were 74 tourists. The research was conducted by sampling. This study uses descriptive analysis to determine inferential by evaluating the measurement model (outer model) and the structural model (structural model / inner model). The results show that the attributes of tourism objects have a positive and significant effect on the image, the promotion has a significant effect on the image, and individual characteristics have a positive and significant effect on the image, but the image itself has a positive and significant influence on the decision of tourists to visit tourist objects. Tebing Gunung Kawi Temple, Tampasiring.
Co-Authors I Gede Aryana Mahayasa I Gede Putu Kawiana I Gusti Ayu Wimba I Made Darsana Ni Nengah Weni Ni Putu Sri Hartati Wijaya, Putu Yudy