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Wijaya, Putu Yudy
Universitas Hindu Indonesia
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Peran Local Celebrity Endorsement Pada Iklan di Media Sosial Terhadap Pembelian Produk Kuliner di Provinsi Bali Pada Masa Stay Home Akibat Pandemi Covid-19 Wijaya, Putu Yudy; Suasih, Ni Nyoman Reni
JURNAL BISNIS STRATEGI Vol 29, No 2 (2020): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.2.119-133

Abstract

The pandemic of COVID-19 takes the community to do physical distance and do more activities at home (stay home). More is expelled from work, more than people working in the tourism sector, such as in Bali. Many are turning from jobs to culinary traders because they think the sector is still waiting for a pandemic, and they are using online marketing techniques through local celebrity support services. The purpose of this study was to analyze the influence of local celebrity endorsement through social media on buying interest, impulsive buying, and consumer loyalty of culinary products during their stay at home during the COVID-19 pandemic. This study was conducted on consumers of culinary products in Bali. Data were collected using an online questionnaire instrument for 174 respondents. The analysis technique uses SEM-PLS. The analysis shows that local celebrity support directly influences significantly on buying interest, and indirectly influences significance on impulsive buying and consumer loyalty of culinary products.
Key Factors Transformasi Digital UMKM (Pendekatan Analisis MICMAC pada UMKM di Bali) Ni Nyoman Reni Suasih; Putu Yudy Wijaya; I Made Endra Kartika Yudha
Jurnal Akuntansi dan Pajak Vol 22, No 2 (2022): JAP : Vol. 22, No. 2, Agustus 2021 - Januari 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v22i2.4014

Abstract

Pandemi Covid-19 mengakibatkan sektor pariwisata di Bali menurun drastic, sehingga tenaga kerja pariwisata terdampak banyak yang beralih menjadi wirausahawan dengan mendirikan UMKM karena relati mudah tanpa modal yang tinggi. Namun untuk dapat bersaing, dan mampu memanfaatkan peluang adanya pembatasan pada masa pandemi, maka UMKM perlu melakukan transformasi digital, bukan hanya antara usaha dengan customer, tetapi juga antara usaha dengan karyawannya. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis key factors transformasi digital UMKM di Provinsi Bali melalui pendekatan analisis terstruktur prospektif dengan software MICMAC. Hasil analisis menunjukkan bahwa influence/determinant variables (key drivers) pada transformasi digital UMKM di Bali adalah variabel atau key factors infrastruktur digital, preferensi digital customer, kepemimpinan dan manajemen, serta alokasi modal. Relay variables terdiri dari iklim inovasi, penguasaan teknologi, kondisi dan tuntutan lingkungan, serta human resources. Sedangkan budaya organisasi termasuk depending variable dan literasi digital masyarakat termasuk excluded variable. Variabel infrastruktur digital merupakan variabel yang paling berpengaruh, sedangkan variabel yang paling tergantung adalah penguasaan teknologi (pada interaksi langsung) dan iklim inovasi (pada interaksi tidak langsung).
PENGUATAN NATURE BRANDING PADA PRODUK MADU UMKM YBS Putu Yudy Wijaya; I Gede Putu Kawiana; Kadek Oki Sanjaya; Ni Nyoman Reni Suasih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 4, No 1 (2022): BUDIMAS : VOL. 04 NO. 01, 2022
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v4i1.4033

Abstract

Madu adalah cairan manis yang dihasilkan oleh lebah madu dan memiliki banyak manfaat, serta mudah ditemukan di Indonesia. UMKM YBS adalah salah satu UMKM yang menjual produk madu, namun belum memiliki brand produk sehingga tidak memiliki diferensiasi dengan produk sejenis lainnya. Kegiatan pengabdian kepada masyarakat ini bertujuan memfasilitasi kegiatan branding bagi produk madu UMKM YBS. Pengabdian ini dilaksanakan melalui dua tahapan utama, yaitu pembuatan branding dan tahap kedua adalah penggunaan branding pada packaging dengan mengusung konsep “nature”. Kegiatan ini telah memberikan nilai tambah bagi produk mitra. Dimana produk madu tersebut awalnya belum memiliki brand, dan saat ini telah memiliki brand yang bernuansa “nature”. Selain itu, brand tersebut juga telah digunakan pada packaging produk madu, dimana packing juga dilakukan dengan menggunakan bahan yang ramah lingkungan.
Penguatan Branding Produk Madu Pada UMKM Madu YBS Melalui Media Website Putu Yudy Wijaya; I Gede Putu Kawiana; I Gusti Ayu Wimba; I Made Astrama; Ni Putu Sri Hartati
JURNAL SEWAKA BHAKTI Vol 8 No 1 (2022): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/jsb.v8i1.2217

Abstract

Honey is a unique product of insects, and is beneficial for health. MSME Honey YBS is a micro business that sells supply honey products from honey seekers at the foot of Mount Agung (Selat District, Karangasem Regency, Bali). Honey products sold by MSME Honey YBS have been marketed to several restaurants, but due to the COVID-19 pandemic and the temporary suspension of tourism activities, the demand for honey products has decreased drastically. MSME Madu YBS has limited promotional costs, and has not utilized online media which is currently widely used. Therefore, this community service aims to provide a website for YBS Honey SMEs. The website will be a medium for disseminating information about the business units and products of YBS Honey SMEs, and is equipped with a contact menu for the owner. Aside from being a promotional medium, this website will also help consumers who want to buy products, as well as other parties who plan to partner with MSME Madu YBS (product distributor). Through this community service activity, an understanding of the use of technology will be given to support MSME business activities.
Prospective Analysis of The Coffee Agrotourism Business Putu Yudy Wijaya; I Made Endra Kartika Yudha; Ni Nyoman Reni Suasih
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2022): Vol 16 No 2 (2022)
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2022.v16.i02.p08

Abstract

Sustainable tourism will be carried out well if the community participates. However, agro-tourism in Catur Village has not been able to develop and make a positive contribution to the community. The objectives of this study are to find out the problems faced in the framework and the role factors of agro-tourism development in Catur Village, Kintamani District, Bangli. This study used prospective analysis. The type of data used in this study is primary data obtained from informants, namely: agro-tourism businesses, farmers, government, community groups, tourism operators, through focus group discussions (FGD) and interviews. The key element matrix analysis was performed with MICMAC (Matrix of Cross Impact Analysis) analysis. The results showed that Catur Village have the potential for agro-tourism development, but there are still some problems, such as lack of community knowledge and skills related to agro-tourism, inadequate marketing techniques, lack of vision and strategy, and lack of optimal institutions. The factors that influence the development of agro-tourism are environment and culture, integration relations, facilities and infrastructure, institutions, and social society
INOVASI INTEGRASI BISNIS BERBASIS GOTONG ROYONG PADA KELOMPOK BUDI DAYA IKAN AIR TAWAR “BANYU PINARUH” KABUPATEN TABANAN Made Kembar Sri Budhi; Putu Yudy Wijaya; I Putu Fery Karyada; Kadek Oki Sanjaya
Jurnal Abdi Insani Vol 9 No 2 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i2.554

Abstract

The freshwater fish farming group "Banyu Pinaruh" located in Rejasa Village, Penebel, Tabanan Regency, Bali Province is one of the businesses that was negatively affected by the COVID-19 pandemic. The problems faced include business managerial aspects (bookkeeping), group development development, capital, and aspects of marketing/distribution technology. The purpose of this service activity is to increase the competitiveness of partners by efforts to overcome partner problems, which involve business managerial aspects, aspects of group development development, aspects of capital, and aspects of marketing/distribution technology. This service activity is carried out by applying technology (IT) in managing partner businesses. The implementation stages carried out are: identification, system design, system creation, system operational assistance, and system implementation. Training activities are also provided to provide understanding for partners, as well as assistance aimed at ensuring partners are able to manage independently so that the results of the activities are sustainable. The implementation team of this service activity was carried out through education through lectures on group management in a professional manner. The team has also prepared a managerial application (bookkeeping) that can be used by partners in financial records. In addition, a website called Direcs has also been prepared, which has a marketplace and crowdfunding menu for the capital aspect. Partners have been given training and assistance to be able to use the application and website in a sustainable manner. The existence of this community empowerment program has had an impact on increasing business capacity for partners, such as increasing the number of productive ponds, frequency and number of harvests, as well as turnover and profits obtained by partners. Activities are carried out through providing education, training, and mentoring for partners. In addition to lectures on professional business management, managerial applications (bookkeeping) and websites (marketplace and crowdfunding) are prepared which are then used by partners.
EDUKASI PERENCANAAN KEUANGAN KELUARGA MASYARAKAT ADAT DESA SUKAWATI PROVINSI BALI Putu Yudy Wijaya; I Gede Putu Kawiana; I Gusti Ayu Suasthi; Ni Nyoman Reni Suasih
Jurnal Abdi Insani Vol 9 No 2 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i2.556

Abstract

Knowledge of family financial management is very important to create a prosperous family. However, there are still families who have not compiled and planned family finances. Women in the family have an important role in managing the family economy. The needs of Balinese indigenous families are not only in the form of fulfilling basic needs (food, clothing, housing, health, education), but also the needs of religious rituals and customs. So that this community service targets mothers, with a locus in Sukawati Village. This activity aims to provide knowledge about planning and managing household finances, as well as helping to design and regulate household financial patterns for indigenous families in Sukawati Village. The method used in carrying out the activities consists of socialization or lectures on family financial management planning. The simulation was continued to prepare a family financial plan. This service activity was attended by 30 participants consisting of women from the coordinator of PKK in the Sukawati Village. Lectures or counseling activities on family financial planning for the Balinese indigenous people in Sukawati Village were initiated by giving material lectures. Next is the second stage with tutorials on the preparation of financial allocations, and the third stage is a discussion of family financial management issues. Based on the survey results after education and simulation were conducted, it was found that there was an increase in participants' knowledge and understanding of the financial management of indigenous peoples' families. A total of 93.33 percent of participants felt that this educational activity was useful, and the material presented by the implementation team showed that 80 percent of participants had understood the planning and preparation of family household finances. The activity participants have understood, and are able to prepare family financial and expenditure plans according to their respective sources of income and family needs.
Perluasan Market Share UMKM DNK Selumbung Melalui Media Website Dan Fasilitasi Legalitas Produk Putu Yudy Wijaya; I Putu Sastra Wibawa; Ni Nyoman Reni Suasih; I Gede Putu Kawiana
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 7 No. 2 (2021): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.859 KB) | DOI: 10.31940/bp.v7i2.88-93

Abstract

Kelapa merupakan tanaman tropis yang tumbuh hampir di seluruh wilayah Indonesia dan memiliki banyak potensi ekonomi. UMKM DNK Selumbung berusaha memanfaatkan potensi perkebunan kelapa di Desa Selumbung untuk diolah menjadi VCO. Produk VCO dari UMKM DNK Selumbung mulai diminati dan dipasarkan secara konvensional. Oleh karena itu, pengabdian masyarakat ini bertujuan untuk menyediakan website bagi DNK Selumbung yang dapat diakses pada tautan https://dnkselumbung.com/. Website tersebut menjadi media untuk menyebarluaskan informasi mengenai unit usaha dan produk DNK Selumbung, serta dilengkapi dengan menu kontak pemilik. Selain sebagai media promosi, website ini juga membantu konsumen yang ingin membeli produk, serta pihak lain yang berencana untuk bermitra dengan DNK Selumbung (distributor produk). Melalui kegiatan pengabdian masyarakat ini, diberikan pemahaman kepada pemilik UMKM DNK Selumbung mengenai manajerial usaha secara sederhana serta memfasilitasi legalitas produk. Melalui pemanfaatan teknologi serta pemenuhan unsur legalitas usaha, DNK Selumbung diharapkan dapat semakin berkembang.
Dampak Revitalisasi Pasar Rakyat Gianyar sebagai Pasar Termegah di Indonesia Terhadap Omzet Pedagan Wibawa, I Putu Sastra; Budhi, Made Kembar Sri; Saskara, Ida Ayu Nyoman; Wijaya, Putu Yudy; Santhyasa, I Komang Gede; Anandari, I Gusti Agung Ayu Apsari
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3430

Abstract

Menyadari pentingnya peran pasar umum, pemerintah Indonesia melakukan revitalisasi pasar secara masif, salah satunya adalah Pasar Umum Gianyar di Provinsi Bali yang saat ini dianggap sebagai yang termegah di Indonesia. Namun ternyata pasar tersebut justru sepi pengunjung dan pedagang, serta memberikan eksternalitas. Penelitian ini bertujuan untuk menganalisis apakah revitalisasi fisik Pasar Umum Gianyar mampu memberikan manfaat dalam peningkatan omzet pedagang sebagaimana salah satu tujuan utama revitalisasi. Teknik analisis yang digunakan adalah dengan analisis Propensity Score Matching berdasarkan data dari responden yang terdiri dari pedagang di Pasar Umum Gianyar (kelompok treatment) dan pedagang pasar umum yang belum direvitalisasi namun masih berada di wilayah Kabupaten Gianyar (kelompok control). Selain itu, juga dilakukan wawancara dengan pedagang dan pengunjung di Pasar Umum Gianyar. Hasil penelitian menunjukkan bahwa revitalisasi fisik secara masif di Pasar Umum Gianyar tidak menyebabkan adanya perubahan signifikan pada omzet pedagang. Pemerintah perlu memikirkan kembali detail alokasi ruang dan tata tempat di Pasar Umum Gianyar untuk meningkatkan jumlah pengunjung. Selain itu, revitalisasi non fisik juga perlu mengimbangi revitalisasi fisik yang telah dilakukan.Kata Kunci – Keputusan Pemerintah, Pasar Umum, Revitalisasi Fisik, Propensity Score Matching (PSM)
GENDER APPROACH IN THE ANALYSIS OF EMPLOYEE LOYALTY DETERMINANTS AT PRAMANA EXPERIENCE HOTELS & RESORTS IN BALI Ni Made Yuami Damayanti; Putu Yudy Wijaya; I Komang Gede
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21519

Abstract

The aim of this research is to investigate the impact of Gender Approach in the Determination of Employee Loyalty at the Pramana Experience Hotels & Resorts in Bali. Gender is measured using dummy variables. This study also identifies the role of Gender as a moderating variable in the relationship between workplace spirituality, work-family conflict, and subjective wellbeing on Employee Loyalty. The analysis method used is PLS-SEM. Data were collected through an online Google Form questionnaire, with a total of 131 female employee respondents. The results reveal that only workplace spirituality and work-family conflict have a significant impact on subjective well-being. Workplace spirituality, work-family conflict, and subjective well-being significantly affect employee loyalty. Furthermore, evidence was found that gender statistically does not have an impact on Employee Loyalty. The indirect relationship testing reveals that subjective well-being is able to mediate the relationship between workplace spirituality and work-family conflict on employee loyalty. Based on these findings, it is concluded that gender status does not have a significant impact on employee loyalty.
Co-Authors Anandari, I Gusti Agung Ayu Apsari Ayu Muliani, Ni Komang Dewi, Ida Ayu Sasmita Gede Agus Dian Maha Yoga Gusti Alit Suputra I Gede Aryana Mahayasa I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Gusti Ayu Wimba I Komang Gede I Komang Gede Santhyasa I Made Astrama I Made Endra Kartika Yudha I Putu Fery Karyada I Putu Sastra Wibawa I Wayan Awi Marwida I Wayan Suartina I WAYAN SUDIANA Ida Ayu Nyoman Saskara Ida Ayu Putu Widani Sugianingrat Ida Ayu Putu, Widani Sugianingrat Kadek Oki Sanjaya Kadek Oki Sanjaya Luh Nik Oktarini Made Kembar Sri Budhi Marwida, I Wayan Awi Mirah Ayu Putri Trarintya, Mirah Ayu Putri Ni Luh Adisti Abiyoga Wulandari Ni Made Yuami Damayanti Ni Nyoman Reni Suasih Ni Wayan Wina Premayani, Ni Wayan Wina Nyoman Indra Oktarini, Luh Nik Putu Sri Hartati Sasmita, I Gusti Bagus Nyoman Surya Candra Suasthi, I Gusti Ayu Suputra, Gusti Alit Susanti, Putu Herny Yasa, I Made Putra