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All Journal Jurnal Riset Akuntansi dan Keuangan Forum Manajemen
I Komang Sumerta
Universitas Ngurah Rai
Economics, Econometrics & Finance Social Sciences

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Analisis Respon Pasar Modal Terhadap Puncak Kasus Covid-19 Fase 1 dan 2 di Indonesia I Bagus Ngurah Alit Putra Wiryawan; I Komang Sumerta
Jurnal Riset Akuntansi dan Keuangan Vol 11, No 2 (2023): Jurnal Riset Akuntansi dan Keuangan. Agustus 2023 [DOAJ dan SINTA Indexed]
Publisher : Program Studi Akuntansi FPEB UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jrak.v11i2.49301

Abstract

The COVID-19 pandemic has evoked a capital market response that has raised concerns among investors and economic analysts. Shareholders in the capital market are more likely to secure their money in companies that are strong against the impact of the pandemic. The peak of positive confirmation cases in Indonesia has also affect the condition of capital market investors. The peak of this case also had an impact on conditions on the Indonesia Stock Exchange (IDX) during trading because investors reacted to the information on the handling of this COVID-19 case. This investor reaction can be measured by the variables of Abnormal Return (AR) and Trading Volume Activity (TVA). This study aims to examine the market response from information on peak case events, especially stock prices and trading volume on the stock exchange. This research used an event study approach. The sample of this research was companies listed on the Indonesia Stock Exchange (IDX) and listed on the LQ45 index in 2021. The historical data used stock price and trading volume data from the second day before (T-2) the peak of phase 1 and 2 COVID-19 cases in Indonesia until the second day after the peak (T+2). Based on the analysis, it can be obtained that: (1) there was no significant difference in the abnormal return of the LQ45 stock in phase 1 and phase 2 of the peak of COVID-19 cases in Indonesia, and (2) there was a significant difference in cumulative abnormal returns of LQ45 shares in phase 1 and phase 2 of the peak of COVID-19 cases in Indonesia, and (3) there was a significant difference in the trading volume of LQ45 stock activity in phase 1 and phase 2 of the peak of COVID-19 cases in Indonesia.
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.456

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
Co-Authors I Bagus Ngurah Alit Putra Wiryawan I Wayan Suartina Rahmayanti, Putu Laksmita Dewi