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All Journal Jurnal Manajemen dan Agribisnis JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen Distribusi International Journal of Social Science and Business International Journal of Supply Chain Management Warmadewa Management and Business Journal (WMBJ) Forum Manajemen Enrichment : Journal of Management JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM International Journal of Business, Law, and Education Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Bisnis dan Kewirausahaan Journal of Innovation in Management, Accounting and Business INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Manajemen dan Bisnis (J-Mabis)
Rahmayanti, Putu Laksmita Dewi
Fakultas Ekonomi, Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
PERAN PERILAKU INOVATIF DAN KOMITMEN ORGANISASIONAL DALAM MEMEDIASI PENGARUH KEBAHAGIAAN KERJA TERHADAP KINERJA KARYAWAN Ni Nyoman Kerti Yasa; Putu Laksmita Dewi Rahmayanti; Ida Ayu Putu Widani Sugianingrat; Ida Bagus Agung Dharmanegara; Rahcmad Budi Suharto
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i2.008

Abstract

Tujuan penelitian ini adalah untuk menjelaskan peran kebahagiaan kerja dan komitmen karyawan memediasi pengaruh kebahagiaan kerja terhadap kinerja karyawan. Populasi penelitian ini adalah karyawan perusahaan swasta di Bali. Besarnya sampel yang digunakan sebanyak 200 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan pendekatan SEM-PLS. Hasil penelitian menunjukkan bahwa kebahagaan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kebahagiaan kerja berpengaruh positif dan signifikan terhadap perilaku inovatif dan kebahagian kerja juga berpengaruh positif dan signifikan terhadap komitmen organisasional. Selanjutnya, perilaku inovatif berpengaruh positif dan signifikan terhadap kinerja karyawan dan komitmen organisasional berpengaruh positif dan signifikan terhadap kinerja karyawan. Perilaku inovatif mampu memediasi parsial secara signifikan pengaruh kebahagiaan kerja terhadap kinerja karyawan dan komitmen organisasional mampu memediasi secara signifikan pengaruh kebahagiaan kerja terhadap kinerja karyawan.  Oleh karena itu penting bagi pimpinan di perusahaan untuk memperhatikan mengembangkan perilaku inovatif dan komitmen organisasional sehingga kebahagiaan kerja mampu meningkatkan kinerja karyawannya.
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen STIMI Handayani Denpasar Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
Pengaruh Kualitas Layanan Dan Promosi Penjualan Terhadap Kepuasan Dan Loyalitas Pelanggan Menggunakan Online Food Delivery Service Di Bali Putu Laksmita Dewi Rahmayanti; Ni Wayan Ekawati
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 7 No 2 (2021): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v7i2.714

Abstract

Pandemi Covid-19 membuat banyak pengusaha kuliner gulung tikar. Kebijakan pemerintah yang membatasi makan di tempat bahkan melarang makan di tempat membuat penyedia layanan pesan antar makanan online sangat dibutuhkan. Oleh karena itu, peneliti mengangkat masalah ini untuk mengetahui pengaruh kualitas pelayanan dan promosi penjualan terhadap kepuasan dan loyalitas pelanggan Online Food Delivery Service di Bali. Metode penelitian menggunakan model persamaan struktural yang bersumber dari data primer responden. Pengumpulan data dilakukan dengan mengisi kuesioner dengan Google Form untuk 117 pelanggan Online Food Delivery Service di Bali. Teknik pengambilan sampel menggunakan teknik purposive sampling, karena jumlah populasi sampel tidak dapat diketahui secara akurat. Analisis data menggunakan SMART-PLS 3.0. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, promosi penjualan berpengaruh positif dan signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
The Role of Entrepreneurial Self-Efficacy in Mediating the Effect of Entrepreneurship Education and Financial Support on Entrepreneurial Behavior Ida Bagus Agung Dharmanegara; Putu Laksmita Dewi Rahmayanti; Ni Nyoman Kerti Yasa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.46719

Abstract

In college, the willingness of students to start or run a business is still relatively low. This study aimed to analyze the role of entrepreneurial self-efficacy in mediating the effect of entrepreneurship education and financial support on entrepreneurial behavior. This research is a type of causality research. Data collection was continued by distributing questionnaires in Google Form to several WhatsApp groups. This study's population is active university students who already have online businesses in Bali. The sample size used is 210 respondents with the purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that entrepreneurship education positively and significantly affected entrepreneurial behavior. Financial support also has a positive and significant effect on entrepreneurial behavior. Furthermore, entrepreneurship education has a positive and significant effect on entrepreneurial self-efficacy; financial support also has a positive and significant effect on entrepreneurial self-efficacy, and entrepreneurial self-efficacy affects entrepreneurial behavior. In addition, entrepreneurial self-efficacy can mediate the effect of entrepreneurship education and financial support on online business entrepreneurial behavior.
Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan dan Niat Berkunjung Kembali Pada The Sila’s Agrotourism Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta; Ni Nyoman Kerti Yasa
Journal of Innovation in Management, Accounting and Business Vol. 1 No. 2 (2022)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.992 KB) | DOI: 10.56916/jimab.v1i2.169

Abstract

Covid-19 has had a major impact on the tourism sector. It is difficult for foreign tourists to enter Bali due to strict government regulations in an effort to prevent the spread of Covid-19. Therefore, Bali is currently very dependent on the visit of domestic tourists. The SILA'S Agrotourism is one of the tourist destinations in Bali that has been around for a long time, and has a potential tourist attraction and is able to attract tourist visits, especially domestic tourists. However, currently it is not optimally able to attract tourist visits, because many new tourist attractions have begun to emerge. This study aims to explain the effect of service quality on satisfaction and intention to revisit at The SILA'S Agrotourism. The type of research used is associative research, with sampling using non-probability techniques with purposive sampling method, on respondents who are tourist visitors to The SILA'S Agrotourism. Quantitative data analysis technique uses Structural Equation Model Partial Least Square (SEM-PLS) analysis with SmartPLS 3.0 software. The results of this study provide several conclusions that the overall hypothesis formulation has a significant effect, service quality has a positive and significant effect on satisfaction, service quality has a positive and significant effect on revisit intentions, and satisfaction has a positive and significant effect on revisit intentions.
Building A Comprehensive Customer Satisfaction Model In Retail Business: A Conceptual Approach Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; Nyoman Surya Wijaya; Miko Andi Wardana; Komang Sumerta
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1002.388 KB) | DOI: 10.35335/enrichment.v12i3.631

Abstract

The purpose of this study is to build a comprehensive model of customer satisfaction. This research is an exploratory research through literature review. The analysis of the existing literature leads to the formulation of eight (8) research hypotheses. The findings of this study indicate that customer satisfaction is determined by product quality, service quality, perceived price fairness, promotion, distribution, brand image, attitudes, and customer experience. This research integrates in one conceptual model various variables that affect customer satisfaction which were previously studied separately. The influence and interaction of all the variables studied can explain what variables determine customer satisfaction. The results of the research in the form of a new comprehensive conceptual model can also be used as a consideration for retail businesses in increasing customer satisfaction.
PERAN CITRA MEREK MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP BOOKING INTENTION PADA CHAIN HOTEL DI BALI Putu Laksmita Dewi Rahmayanti; I Wayan Suartina; I Komang Sumerta
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.456

Abstract

The economy in Bali relies on tourism sector, but due to the Covid-19 outbreak, regional income in Bali decreased in 2020. The tourism accommodation sector is one sort of business involved in the affected tourism industry. Bali has a large number of hotels, particularly chain hotels such as Aston, Ibis, Harris, Fave, and Horizon Hotels. When compared to local hotels, the hotel chain has the strength of a strong brand because it is more well-known. However, hotel chains in Bali were also affected by the Covid-19 outbreak, as seen by the decreased occupancy rate. As a result, the researcher investigated the role of brand image in mediating the effect of social media marketing on chain hotel booking intentions in Bali. Data was gathered by having 70 domestic tourists fill out google form questionnaire. Purposive sampling was utilized as the sample technique. SMART-PLS 3.0 was used to analyze the data. The findings of this study show that social media marketing has a positive and significant effect on brand image, that social media marketing has a positive and significant effect on booking intention, that social media marketing has a positive and significant effect on booking intention, and that the brand image variable can mediate the influence of social media marketing on booking intention.
Pengembangan Keunggulan Bersaing UMKM Sektor Fashion di Kota Denpasar Berbasis Digitalisasi dan Kapabilitas Inovasi: Peran Mediasi Organizational Agility Putu Laksmita Dewi Rahmayanti; Komang Ary Pratiwi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.69035

Abstract

MSMEs in the local fashion sector must be able to have a competitive advantage compared to competitors. The maintenance of a competitive edge is important for micro, small, and medium enterprises (MSMEs) operating within the fashion sector, as it enables them to surpass their competitors through the production of higher or more cost-effective products and services. This, in turn, leads to heightened sales performance. The integration of innovation, digitization, and organizational agility capabilities is crucial for the development of this model in order to attain a competitive edge. Historically, the integration of digitalization, innovation capabilities, and organizational agility within the competitive advantage framework for MSMEs was infrequently implemented. The purpose of this study is to test and explain the development of competitive advantage for MSMEs in the fashion sector in Denpasar City based on digitalization and innovation capabilities mediated by organizational agility. Based on the results of the study, it was found that innovation and digitalization capabilities have a positive and significant effect on organizational agility and competitive advantage. The implications of this research are that in order to have a competitive advantage, MSMEs in the fashion sector in Denpasar City must have good organizational agility, innovation capability, and digitalization.
Intention to Donate on Online Charitable Crowdfunding: Systematic Literature Review and Future Research Agenda Rahmayanti, Putu Laksmita Dewi; Rahyuda, I Ketut; Ekawati, Ni Wayan; Setiawan, Putu Yudi
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.4221

Abstract

The effectiveness of online charitable crowdfunding is contingent upon the contributions made by donors. Given the significance and relevance of this topic, the primary objective of this research is to identify, examine, and provide a framework for understanding the intentions of donors who contribute to online charitable crowdfunding platforms. The literature search was conducted by PRISMA guidelines. Keyword searches were conducted in the Scopus and Science Direct databases until July 2023. The inclusion and exclusion criteria for the retrieved research yielded 34 papers. The study’s findings indicate that UTAUT and SOR exhibit the most prevalent occurrences. The technical and behavioral aspects are of utmost significance. Intrinsic motivation is driven by various factors such as empathy, trust, compassion, attitude, morality, and self-worth. The extrinsic factors include social influence, literacy, and perceived behavioral control. Given the results mentioned earlier, it is appropriate to draw a conclusion and propose avenues for future investigation. The study contributes to the theoretical understanding of online charitable crowdfunding by identifying and analyzing the factors influencing donor intentions. The study highlights the significance of both intrinsic and extrinsic motivations, expanding the theoretical framework to encompass diverse factors such as empathy, trust, morality, and social influence.
Co-Authors Agung Widagda, Anak Agung Ngurah Jaya Ambalika, Ni Komang Ayu Diah Azzahra, Hurul A'ini Sekar Buditama, Wayan Satya Pariana Daru Asih Dewi Adnyani, Gusti Ayu Dharmanegara, Ida Bagus Agung Ditha, I Gusti Ayu Tara Laksemiyasa I G. A. Dewi Adnyani I G. A. Ketut Giantari I G.N. Jaya Agung Widagda I Gst Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Tirtayani I Ketut Rahyuda I Komang Sumerta I Komang Sumerta I Made Darsana I Nyoman Rasmen Adi I Putu Gde Sukaatmadja I Wayan Suartina Ida Ayu Putu Widani Sugianingrat Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Juliartini, Ketut Kayama, I Gusti Ngurah Ary Ketut Subawa Komang Ary Pratiwi Komang Sumerta Komang Sumerta Marzio, Komang Viar Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Ni Wayan Ekawati Ni Wayan Ekawati Pratiwi, Komang Ary Purba, Ida Ayu Putri Laksmidewi Putu Gde Sukaatmadja Putu Yudi Setiawan Rahcmad Budi Suharto Septiani, Emilia Setini, Made Surya Wijaya, Nyoman Wardana, Miko Andi Widagda, I Gst. Ngr. Jaya Agung Winata, I Made Budi Ari