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All Journal IKRA-ITH EKONOMIKA Jurnal Pengabdian dan Kewirausahaan
Edwin Joyo Hutomo
BINUS Entrepreneurship Center, Management Department, Bina Nusantara University, Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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KONSEPTUALISASI VALUE CO-CREATION DALAM KONTEKS CUSTOMER TO CUSTOMER Buana, Yud; Isanawikrama, Isanawikrama; Hutomo, Edwin Joyo; Kurniawan, Yohanes Jhony
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i1.1554

Abstract

This research is conceptual thinking according to the approach from a customer-dominant logic (C-D) perspective, this study aims to expand the discussion of value co-creation by providing conceptual insights into value co-creation within the customer's social environment. In the social context in which customers consume together or collectively, research will raise the concept of how to provide recommendations on how services can facilitate value co-creation in a customer-to-customer (C2C) context. Current thinking about value in C-D according to the service management perspective on C2C interactions and social science concepts in consumers, requires a framework that can be proposed for C2C value co-creation as a dynamic, gradual process. Values appear in four different social layers: "classified customers", "social bubbles","temporary communities" and “neo communities”. Later, this research requires further validation using qualitative field-based methods such as participant observation and interviews. Furthermore, this research can contribute by introducing the perspective of value co-creation in C2C, by conceptualizing the social layer in which values will be formed and giving specific propositions to decision makers and managers who are related to the service industry.Keywords: Customer-dominant logic; Customer-to-customer; Shared consumption; Value co-creat
Hubungan Self-Efficacy dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Edwin Joyo Hutomo; Isanawikrama Isanawikrama; nurina nurina
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Penelitian ini bertujuan menganalisis pengaruh self-efficacy dan kreativitas terhadap minat berwirausaha mahasiswa. Latar belakang penelitian berangkat dari rendahnya minat berwirausaha mahasiswa meskipun berbagai program pendukung telah tersedia di perguruan tinggi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel terdiri dari 150 mahasiswa dari berbagai program studi yang dipilih melalui purposive sampling. Instrumen penelitian berupa kuesioner skala Likert untuk mengukur self-efficacy, kreativitas, dan minat berwirausaha. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha (p < 0.05). Kreativitas juga berpengaruh positif signifikan terhadap minat berwirausaha (p < 0.05). Secara simultan, kedua variabel menyumbang 58% terhadap variasi minat berwirausaha. Temuan ini menegaskan bahwa peningkatan kepercayaan diri kewirausahaan dan kreativitas merupakan kunci dalam mengembangkan intensi berwirausaha mahasiswa.
Co-Authors Buana, Yud Isanawikrama Isanawikrama Isanawikrama, Isanawikrama Kurniawan, Yohanes Jhony Nurina Nurina