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All Journal Humaniora Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Visual Jurnal Bakti Masyarakat Indonesia Prosiding Seri Seminar Nasional International Journal of Application on Economics and Business
Eddy Supriyatna Marizar
Program Studi Desain Interior Dan Magister Manajemen, Universitas Tarumanagara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Orientasi Strategi yang Mempengaruhi Kinerja Organisasi Usaha Kecil Menengah di Jakarta Kadek Arya Jaya Kusuma; Eddy Supriyatna MZ
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 5, No 5 (2021): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v5i5.13287

Abstract

The purpose of this study was to examine the effect of market orientation, technology orientation, and entrepreneurial orientation on the performance of small and medium enterprises in Jakarta. The sample was selected using the non-probability sampling method, amounting to 100 respondents who are entrepreneurs or entrepreneurs in the field of small and medium scale enterprises. Data processing techniques using the SmartPLS 3.0 program. The results of this study indicate that there is a significant influence between market orientation on organizational performance, there is a significant influence between technology orientation on organizational performance, and there is a significant influence between entrepreneurial orientation on organizational performance. Tujuan penelitian ini adalah untuk menguji pengaruh orientasi pasar, orientasi teknologi dan orientasi kewirausahaan terhadap kinerja organisasi usaha kecil dan menengah di Jakarta. Sampel dipilih menggunakan metode non-probability sampling berjumlah 100 responden yang merupakan pelaku usaha atau wirausaha dalam bidang skala usaha kecil dan menengah. Teknik pengolahan data menggunakan program SmartPLS 3.0. Hasil penelitian ini menunjukan bahwa adanya pengaruh signifikan antara orientasi pasar terhadap kinerja organisasi, adanya pengaruh yang signifikan antara orientasi teknologi terhadap kinerja organisasi, dan adanya pengaruh yang signifikan antara orientasi kewirausahaan terhadap kinerja organisasi. 
MODEL PEMBELAJARAN ENTREPRENEURSHIP BERBASIS CREATIVEPRENEURSHIP PADA PROGRAM STUDI MAGISTER MANAJEMEN Eddy Supriyatna; Indra Widjaja; Maria Florencia; Jethro Alva; Jessica Sarkiwan
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.28 KB) | DOI: 10.24912/pserina.v1i1.17473

Abstract

Entrepreneurs are creators, innovators, and leaders. This means that entrepreneurship is not only the study of business, economics, and management. In fact, in the 21st Century, entrepreneurship has the main focus on the study of New Venture Creation. The word "creation" is the key word. In this context, the entrepreneurship learning model in the Master of Management study program at Tarumanagara University since 2009 has been focused on creating new businesses. It aims to create innovative businesses, so that new, different, and unique business ideas with creative problem solving will be the target of learning outcomes. Business ideas are also required to be realized in real terms, even with a simple business plan, due to the consideration of limited study time. The learning model is expected to give results in accordance with the target, and has been responded positively by the students. Therefore, the entrepreneurship learning model will be formulated as an outcome finding of the entrepreneurship learning process in the management master's study program. The formulation of the conceptual and technical learning process is a state of the art and novelty of this research, so it is hoped that the formulation can be used as guidelines in the entrepreneurship learning process. The research method used is qualitative surgery with a multidisciplinary approach. The urgency of the research is to contribute to the learning process of entrepreneurship in universities, especially the study of master of management. 
Pengaruh Gaya Hidup Hedonisme terhadap Perilaku Konsumen pada Masa Pandemi Covid-19 Putri Janiviani; Eddy Supriyatna
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 6 No 6 (2022): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v6i6.20692

Abstract

As a result of the pandemic, many restrictions and rules have been enforced which cause people with hedonistic lifestyles to vent such restrictions by increasing their activities on the internet, such as online shopping. Accordingly, there are differences in consumer behavior from conventional to online. There is an increase in online shopping but not with Indonesia's economic status which is decreasing. Therefore, this research is conducted to find out what happens to hedonists, differences in consumer behavior, the description of hedonic people’s lives during the pandemic, how hedonic consumers express their lifestyle amid restrictions, and how lifestyle influences consumer behavior during the pandemic. This research uses a qualitative research method involving three subjects and using the Mardley Model analysis technique. The result shows there are differences in consumer behavior, the way consumers express their lifestyle is by shopping and a hedonistic lifestyle plays a role in changing consumer behavior, one of which is the short process in consumer behavior. Akibat pandemi, banyak aturan keterbatasan yang diberlakukan sehingga membuat masyarakat yang memiliki gaya hidup hedonisme melampiaskan keterbatasan dengan cara meningkatkan aktivitas di internet, salah satunya dengan berbelanja daring. Oleh karena itu, terjadi perbedaan perilaku konsumen dari konvensional menjadi daring. Adanya peningkatan belanja daring namun tidak dengan status ekonomi Indonesia yang malah menurun. Sehingga penelitian ini dilakukan untuk mengetahui apa yang terjadi dengan kaum hedonis, perbedaan perilaku konsumennya, bagaimana gambaran kehidupan orang hedonis di masa pandemi, bagaimana para konsumen hedonis mengekspresikan gaya hidup mereka di tengah keterbatasan, serta bagaimana gaya hidup memberikan pengaruh terhadap perilaku konsumen saat pandemi berlangsung. Penelitian ini menggunakan metode penelitian kualitatif dengan melibatkan tiga subyek dan menggunakan teknik analisis model Mardley. Hasilnya terdapat perbedaan perilaku konsumen, cara konsumen mengekspresikan gaya hidupnya adalah dengan berbelanja, serta gaya hidup hedonisme berperan dalam perubahan perilaku konsumen salah satunya pendeknya proses dalam perilaku konsumen.
CREATIVE MANAGEMENT STRATEGY IN CREATIVEPRENEURSHIP Eddy Supriyatna Marizar; Indra Widjaja; Maitri Widya Mutiara
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.18682

Abstract

Manajemen kreatif merupakan sinergi antara manajemen dan kreativitas yang bertujuan untuk meningkatkan daya saing bisnis. Istilah manajemen kreatif belum banyak dikenal, bahkan jarang dipelajari dalam ilmu manajemen, walaupun secara praktis telah digunakan dalam praktika entrepreneurship. Manajemen dan kreativitas memiliki tujuan dan luaran yang berbeda, sehingga dianggap saling bertentangan. Fenomena dalam entrepreneurship, kedua disiplin ilmu tersebut cenderung dapat bersinergi dalam praktika. Penelitian ini bertujuan untuk menemukan formula strategi manajemen kreatif sebagai model pendekatan baru yang dapat diaplikasikan dalam creativepreneurship. Analisis manajemen kreatif ini menggunakan pendekatan kajian kualitatif dan multidisiplin yang sudah diujicobakan dalam berbagai kajian manajemen, desain, entrepreneurship, model pembelajaran, dan riset aplikatif. Esensinya, di dalam praktika entrepreneurship manajemen tanpa kreativitas akan menghasilkan kinerja yang kaku, ide yang hanya dibatasi logika, dan formalistik. Kreativitas dapat memerdekakan di dalam mengambil keputusan, penyusunan strategi dengan gagasan baru yang tidak dibatasi logika. Kreativitas cenderung menggunakan imajinasi di dalam mencari solusi, sehingga mampu menghasilan solusi yang berbeda dan baru. Kreativitas lebih lentur dalam pengambilan keputusan. Penelitian ini menawarkan satu formula baru berupa model strategi manajemen kreatif yang dapat diaplikasikan dalam praktika creativepreneurship.   Creative management is a synergy between management and creativity which aims to increase business competitiveness. The term creative management is not widely known, even rarely studied in management science, although practically it has been used in entrepreneurship practice. Management and creativity have different goals and outcomes, so they are considered contradictory. Phenomena in entrepreneurship, the two disciplines tend to be able to synergize in practice. This study aims to find a creative management strategy formula as a new approach model that can be applied in creativepreneurship. This creative management analysis uses a qualitative and multidisciplinary study approach that has been tested in various management studies, design, entrepreneurship, learning models, and applied research. In essence, in the practice of entrepreneurship management without creativity will produce rigid performance, ideas that are only limited by logic, and are formalistic. Creativity can be liberating in making decisions, formulating strategies with new ideas that are not limited by logic. Creativity tends to use imagination in finding solutions, so that it is able to produce different and new solutions. Creativity is more flexible in decision making. This research offers a new formula in the form of a creative management strategy model that can be applied in creativepreneurship practice.
FAKTOR PENENTU KINERJA INOVASI PEMIMPIN MAL DI JAKARTA: PERAN ORIENTASI KEWIRAUSAHAAN DAN KEPEMIMPINAN KEWIRAUSAHAAN Bramaputri, Sia Lily; Marizar, Eddy Supriyatna
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.27209

Abstract

Kinerja inovasi para pimpinan mal sangat penting bagi kelangsungan mal di Jakarta. Oleh karena itu, perlu ditingkatkan. Kinerja inovasi pemimpin mal di Jakarta dapat ditingkatkan salah satunya dengan cara meningkatkan orientasi kewirausahaan dan kepemimpinan kewirausahaan. Tujuan penelitian ini adalah agar dapat melakukan analisis faktor yang menentukan kinerja inovasi pimpinan mal di Jakarta. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dan dilakukan di Jakarta dengan subjek penelitian adalah pimpinan mall yang berada di bawah kelompok XYZ. Data penelitian didasarkan pada sumber data primer yaitu melalui survei dengan menggunakan kuesioner berdasarkan tiga variabel yang ingin diukur yaitu orientasi kewirausahaan, kepemimpinan kewirausahaan, dan kinerja inovasi. Dari populasi tersebut diambil sampel penelitian sebanyak 129 orang berdasarkan metode simple random sampling. Penelitian ini memberikan hasil bahwa orientasi kewirausahaan serta kepemimpinan kewirausahaan memberikan pengaruh positif dan signifikan terhadap kinerja inovasi pimpinan mal di bawah kelompok XYZ. Kontribusi penelitian ini adalah penelitian ini dapat menjadi rujukan dalam mengembangkan berbagai program dasar kepemimpinan bagi para pemimpin mal dengan memperhatikan kapasitas orientasi kewirausahaan dan kepemimpinan kewirausahaan.   The innovation performance of mall leaders is very important for the survival of malls in Jakarta. Therefore, it needs to be improved. Several factors that can improve the innovation performance of mall leaders in Jakarta are entrepreneurial orientation and entrepreneurial leadership. The aim of this research is to be able to analyze the factors that determine the innovation performance of mall leaders in Jakarta. The research method used was a quantitative research method and was carried out in Jakarta with the research subjects being mall leaders under the XYZ group. Research data is based on primary data sources, namely through surveys using questionnaires based on the three variables to be measured, namely entrepreneurial orientation, entrepreneurial leadership, and innovation performance. From this population, a research sample of 129 people was taken based on the simple random sampling method. This research shows that entrepreneurial orientation and entrepreneurial leadership have a positive and significant influence on the innovation performance of mall leaders under the XYZ group.
DESIGN MANAGEMENT IN TODAY’S BUSINESS: A REVIEW Mutiara, Maitri Widya; Irawan, Agustinus Purna; Marizar, Eddy Supriyatna
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.889-898

Abstract

Design is a part of business that cannot be separated from human life today. From business products to service industries, design has been used as part of improving competitive advantage or finding solutions to problems faced. Design can no longer be seen as just an aesthetic companion, but has broader role to play. With the design industry is currently quite in demand, it can be seen in the development of fields in the field of design or jobs that require design. For this reason, design management is indispensable. Management and design are complementary fields in the process. In this initial study research, the researcher wanted to prove the assumption of design management in the business industry, as well as to get an initial model of Design Management. This research is qualitative research by conducting desk-research and a multi-disciplinary approach, which are design and management, through the study of management functions, management strategies, the design process becomes a reference in this research, to become a starting point for Design Management research. The main activity of this research is a literature study of previous research that resulted in an initial model of Design Management.
DESIGN MANAGEMENT AND PRESERVATION OF JEPARA CARVED FURNITURE Mutiara, Maitri Widya; Irawan, Agustinus Purna; Marizar, Eddy Supriyatna
International Journal of Application on Economics and Business Vol. 2 No. 1 (2024): February 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i1.2913-2922

Abstract

This research examines the role of design management in preserving Jepara carved furniture, which has historical and cultural value, but faces the challenge of adapting to global market dynamics. The research uses qualitative methods with a design management study approach. This study aims to explore how design management practices can be used to respond to these challenges while maintaining the richness of local culture. Through in-depth interviews, field observations, and using selected case studies, this research maps the current landscape of the Jepara carved furniture industry, identifies the main challenges faced by craftsmen and managers, and understands the opportunities that can be developed through the application of design management. The research results show that there is a gap between the traditional practice of making carved furniture and the need for design adaptations that are responsive to global market trends. In addition, this research also found that the lack of an integrated design management strategy limits the Jepara carved furniture industry's ability to innovate and compete. Based on these findings, this research proposes a design management framework that combines innovation strategies, interdisciplinary collaboration between designers and craftspeople, and effective marketing and distribution. The conclusion of this research emphasizes the importance of integrating design management in the Jepara carved furniture industry as a strategy for conservation. The implementation of effective design management is expected to inspire innovation, strengthen cultural identity, and pave the way for wider international recognition of Jepara carved furniture.
Co-Authors Abdi Ramadhan Agustinus Purna Irawan Angelica Catherine Bramaputri, Sia Lily CHANDRA, EDY Desy Lestary Indra Widjaja Jessica Sarkiwan Jethro Alva Kadek Arya Jaya Kusuma Kusmayadi Kusmayadi Maria Florencia Maria Florencia Mutiara, Maitri Widya Putri Janiviani Riko Tannuwijaya Rita Widjaja W, Augustina Ika