Ryan Firdiansyah Suryawan
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Artificial Intelligence (AI) in Support of Marketing Panggabean, Helena Louise; Ryan Firdiansyah Suryawan; Indra Sani; Didin Sjarifudin
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.295

Abstract

The purpose of this paper can be more focused and informative to provide a better understanding of the concept of AI in the context of marketing, references derived from related literature. This paper uses qualitative methods by providing findings from various existing journal literature related to the topic, after that the findings are discussed and provide a view in the discussion in this paper. A search of the papers used in support of this paper dozens of articles related to the topic. The use of AI in supporting marketing strategies, such as increased efficiency, personalization, and campaign optimization. Describes how AI can be used to analyze consumer data at scale, including preferences, online behavior, and purchasing patterns. AI can help in identifying and solving marketing problems, as well as achieving business goals through in-depth data analysis and intelligent recommendations. challenges associated with implementing AI in marketing, including privacy concerns, data security, and ethical concerns. In addition, we also provide a second perspective, namely that this paper provides deep insight into how AI plays a supporting role in the marketing realm and its impact on business strategy and outcomes.Recommendations for the findings in this paper in addition to providing benefits and contributions to other researchers, can be developed into a follow-up research.
Socialization of Prevention Patterns of Wild Racing and Suppressing the Number of Traffic Accidents Ryan Firdiansyah Suryawan; Kamsariaty; Wenny Desty Febrian
Asian Journal of Community Services Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i11.6803

Abstract

The results of this socialization is to provide education to teenagers about the impact of illegal racing activities which are very dangerous for themselves and other drivers. This socialization report can be a reference for creating patterns to prevent illegal racing and traffic accidents. It was found that the role of parents can shape children's personal, commendable attitudes so that they do not violate the law. The aim of the results of this socialization is to educate teenagers about the dangers of illegal racing which can lead to traffic accidents. The method used is community service outreach to communities around areas prone to illegal racing. The results are very useful for evaluating the behavior of teenagers who carry out these negative activities.