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All Journal Dinasti International Journal of Management Science Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Siber Journal of Advanced Multidisciplinary Dinasti Information and Technology
Indra Sani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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MARKETING ANALYSIS AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY GLOBAL COMPETITION ERA Indra Sani; Wenny Desty Febrian
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 3 No 2 (2023): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59832/jpmk.v3i2.204

Abstract

This scientific paper aims to provide an overview of existing scientific papers from a researcher's perspective. The method used as a discussion uses a graphic style of writing. Analysts collect necessary data from additional sources before the data can be properly analyzed and finalized. Information for the study will be collected using incremental data collection methods. Additional details are gleaned from books, articles, research papers, lecture notes, and the Internet. As part of the literature review, relevant scientific papers were selected, researched, and revised. The variables described in the Results and Discussion provide answers that are consistent with the purpose of this dissertation, which is an explanation by providing perspective, and then other variables that can be used as features, research subjects, and research outcome models. Continue. the findings in previous articles on marketing relate to customer loyalty Likewise, customer satisfaction is also related, several international articles sourced from Scopus publications, ScienceDirect, have very diverse influences between variables. The novelty in this scientific work is that variables have never been studied in marine transportation service companies.
Qualitative Research Concepts: Phenomenology, Grounded Theory, Ethnography, Case Study, Narrative Rio Luthfiandana; Lucy Lidiawati Santioso; Wenny Desty Febrian; Josua Panatap Soehaditama; Indra Sani
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.91

Abstract

Qualitative research concept articles: phenomenology, grounded theory, ethnography, case studies, and narratives are scientific literature articles within the scope of research methodology. The purpose of this writing is to build a hypothesis regarding the influence between variables which can later be used for further research within the scope of research methodology. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books, and the journal Sinta. The results of this article are: 1) Phenomenology plays a related role to the concept of qualitative research; 2) Grounded theory is related to the concept of qualitative research; 3) Ethnography is related to the concept of qualitative research; 4) Case studies relate to the concept of qualitative research; and 5) Narrative relates to the concept of qualitative research.
Artificial Intelligence (AI) in Support of Marketing Panggabean, Helena Louise; Ryan Firdiansyah Suryawan; Indra Sani; Didin Sjarifudin
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.295

Abstract

The purpose of this paper can be more focused and informative to provide a better understanding of the concept of AI in the context of marketing, references derived from related literature. This paper uses qualitative methods by providing findings from various existing journal literature related to the topic, after that the findings are discussed and provide a view in the discussion in this paper. A search of the papers used in support of this paper dozens of articles related to the topic. The use of AI in supporting marketing strategies, such as increased efficiency, personalization, and campaign optimization. Describes how AI can be used to analyze consumer data at scale, including preferences, online behavior, and purchasing patterns. AI can help in identifying and solving marketing problems, as well as achieving business goals through in-depth data analysis and intelligent recommendations. challenges associated with implementing AI in marketing, including privacy concerns, data security, and ethical concerns. In addition, we also provide a second perspective, namely that this paper provides deep insight into how AI plays a supporting role in the marketing realm and its impact on business strategy and outcomes.Recommendations for the findings in this paper in addition to providing benefits and contributions to other researchers, can be developed into a follow-up research.
The Impact of Service Quality on Customer Loyalty Through Customer Satisfaction of PT Multicom Persada International Jakarta Indra Sani; Tin Agustina Karnawati; Widi Dewi Ruspitasari
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2202

Abstract

In today's competitive business environment, firms are continuously seeking for methods to acquire a competitive advantage and assure long-term success by using proven techniques, such as concentrating on establishing client loyalty. Companies that develop great customer loyalty can not only boost client retention but also generate growth and profitability. The purpose of this investigation was to investigate and examine 1) the impact of service quality on customer satisfaction, 2) the impacts of customer satisfaction on customer loyalty, 3) the impact of service quality on customer loyalty, and 4) the effect of service quality on loyalty through customer satisfaction. This study employed a descriptive research design using quantitative methodologies. The study includes 80 respondents chosen at random from clients of PT Multicom Persada Internasional Jakarta and other cities in Indonesia. As a consequence, with a score of 0.293, customer satisfaction was determined to have a positive influence on customer loyalty. Furthermore, with a score of 0.690, service quality was found to have a positive influence on customer satisfaction. Service quality has a positive impact on customer loyalty of 0.261, and service quality influences customer loyalty through customer satisfaction, yielding a value of 0.203
Co-Authors Didin Sjarifudin, Didin Josua Panatap Soehaditama Lucy Lidiawati Santioso Panggabean, Helena Louise Rio Luthfiandana Ryan Firdiansyah Suryawan Tin Agustina Karnawati Wenny Desty Febrian Wenny Desty Febrian Widi Dewi Ruspitasari