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All Journal Ekonomia JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Indonesian Economy and Business Ekonomia
Aldini Nofta Martini
Institut Teknologi dan Bisnis Lembah Dempo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH E-COMMERCE TERHADAP MINAT BELI KONSUMEN PADA AYU BUTIK KOTA PAGAR ALAM Laili Dimyati; Yesita Astarina; Aldini Nofta Martini
Jurnal Ekonomia Vol 12 No 1 (2022): Ekonomia
Publisher : LPPM ITBis Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.973 KB)

Abstract

This study aimed to determine the effect of e-commerce’s application on the consumer buying interest in “Ayu Butik” Pagar Alam. Type of research is explanatory research or research explanation using hypothesis testing and a quantitative approach. The population is 157 consumers of Ayu Butik Pagar Alam who shop during May 2020. Data used is result of answers from consumer questionnaires which distributed to the research sample of 69 people obtained through the calculation of the Slovin formula. The analyze technic used is descriptive statistics and multiple linear regression analysis. These result showed that variables e-commerce has a positive significance effect on consumer buying interest in Ayu Butik Pagar Alam. The effect of e-commerce on consumer buying interest is only 28,7%, while the remaining 71,3% influenced by other variables besides e-commerce which are not researched in this study.
The Effect of Cognitive and Affective Involvement on Intention to Use and Word of Mouth: The Case of Zoom Users In Indonesia Nur Halimah Siahaan; Aldini Nofta Martini; M. Halim
Journal of Indonesian Economy and Business Vol 37 No 2 (2022): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1118.611 KB) | DOI: 10.22146/jieb.v37i2.1403

Abstract

Introduction/Main Objectives: This study investigates affective and cognitive involvement that reflects psychological ownership and consumer-brand identification in the use of zoom application. Background Problems: The Zoom application was proposed because of its increasing popularity amid the Covid-19 pandemic. The selection of the zoom meeting application is the right way to find out how much the users want to continue this application both for themselves and to promote it to others by word of mouth (WOM). Novelty: This study examines the effect of cognitive and affective involvement on continuance intention to use and WOM by examining the mediating role of consumers’ psychological ownership and consumer-brand identification. Research Methods: 200 responses were analyzed using structural equation modeling (SEM) to test this study’s hypotheses. Finding/Results: The findings support the mediating role of the extent of consumer’s psychological ownership in describing the effect of affective involvement and continuance intention to use of a brand. In addition, the results support the mediating role of the extent of consumer-brand identification in describing the relationship between affective involve­ment and continuance intention to use a brand and engage in WOM promotion. Conclusion: These findings expand and unite existing theory on involvement and a continuing intention to use and engage in WOM.
Pengaruh Locus of Control Terhadap Employee Silence Intention: Peran Mediasi Collective Behavior Fitri Mareta; Aldini Nofta Martini; Nur Halimah Siahaan
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 1 (2023): JIMB - VOLUME 6 NOMOR 1 MEI 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i1.19431

Abstract

Penelitian ini menganalisis locus of control dan collective behavior dalam kaitannya dengan employee silence intention. Intensi sikap diam individu dapat dipengaruhi oleh faktor rasional (misalnya, locus of control). Collective behavior menjadi variabel mediasi pada penelitian ini karena individu yang memiliki keyakinan kolektif akan berdampak pada perilaku diam untuk mendapatkan rasa aman. Penelitian ini bertujuan untuk mengetahui pengaruh locus of control terhadap employee silence intention serta peran mediasi collective behavior terkait dengan pengaruh locus of control terhadap employee silence intention. Penelitian ini mengambil sampel berupa anggota fakultas non manajerial dari perguruan tinggi di Indonesia dengan menggunakan teknik convenience sampling. Penelitian ini menguji hipotesis menggunakan data dari kuesioner. Hipotesis diuji menggunakan SEM-PLS.  Hasil penelitian menunjukkan bahwa locus of control eksternal berpengaruh positif terhadap collective behavior serta employee silence intention. Sebaliknya, locus of control internal tidak memiliki pengaruh terhadap collective behavior serta employee silence intention. Penelitian ini berkontribusi bagi manajer untuk merancang whistleblower system yang dibutuhkan bagi karyawan dengan memerhatikan faktor internal individu.
PENGARUH E-COMMERCE TERHADAP MINAT BELI KONSUMEN PADA AYU BUTIK KOTA PAGAR ALAM Laili Dimyati; Yesita Astarina; Aldini Nofta Martini
Ekonomia Vol. 12 No. 1 (2022): Maret
Publisher : LPPM Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determine the effect of e-commerce’s application on the consumer buying interest in “Ayu Butik” Pagar Alam. Type of research is explanatory research or research explanation using hypothesis testing and a quantitative approach. The population is 157 consumers of Ayu Butik Pagar Alam who shop during May 2020. Data used is result of answers from consumer questionnaires which distributed to the research sample of 69 people obtained through the calculation of the Slovin formula. The analyze technic used is descriptive statistics and multiple linear regression analysis. These result showed that variables e-commerce has a positive significance effect on consumer buying interest in Ayu Butik Pagar Alam. The effect of e-commerce on consumer buying interest is only 28,7%, while the remaining 71,3% influenced by other variables besides e-commerce which are not researched in this study.
Co-Authors Fitri Mareta Laili Dimyati M. Halim Nur Halimah Siahaan Yesita Astarina