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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Community Engagement and Emergence Journal (CEEJ)
M.Y. Dwi Hayu Agustini
Soegijapranata Catholic University
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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Analisis Kinerja Pemasaran PT. NSS Edwin Kanadi; M.Y. Dwi Hayu Agustini
JEMAP Vol 1, No 2: Oktober 2018
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.796 KB) | DOI: 10.24167/jemap.v1i2.1738

Abstract

NSS Limited Liability Company (NSS LLC) is a lubricant product distributor which has distribution permit from principal of a certain area. The company should maintain a certain performance as the principal’s criteria. Effort to maintain company’s marketing performance always should be conducted sothat to hold the distribution permit. This research aimed to analyze the marketing performance of NSS LLC based on 4Ps elements of marketing mix. Data were collected from 50 active consumers which routinely purchase in six month lately with questionnaires. Desciptive analyze was used to depict the company’s marketing  performance with tables and using average. Overall, results showed that NSS LLC’s marketing performance were good. Each marketing mix element was scored good by consumers. Place distribution element was scored the best compared to other elements, especially related to product guarentee to reach the consumers’ hands in good condition and on exact time. Whilst promotion as the  marketing mix element  was scored the lowest, though promotion programs were scored interesting and frequently conducted.
Peran AI dalam Membangun Workplace Spirituality pada Pekerja Remote Rr. Ellicia Grace Yudyana; Agatha Ferijani; M.Y. Dwi Hayu Agustini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10137

Abstract

Pengaplikasian Artificial Intelligence (AI) dalam praktik kerja remote mengubah cara pekerja memaknai pekerjaannya. AI berpotensi melemahkan atau memperkuat pengalaman Workplace Spirituality (WPS) pada pekerja remote. Penelitian ini menggunakan pendekatan fenomenologi untuk mendalami pengalaman WPS dan mengidentifikasi praktik AI yang berpotensi memperkuat atau melemahkan WPS pada pekerja remote. Pengumpulan data melalui survei untuk mendapatkan informan kunci. Selanjutnya, dilakukan wawancara mendalam terhadap delapan informan kunci dari sektor jasa di Indonesia. Analisis data menggunakan metode analisis tematik dengan bantuan software Nvivo 15. Temuan penelitian menunjukan WPS secara utuh dibentuk melalui aspek kehidupan batin, rasa bermakna, kebersamaan tim, keselarasan nilai, transendensi, dan tanggung jawab. AI memperkuat WPS melalui peran otomatisasi tugas repetitif, efisiensi kerja, dan fasilitasi kolaborasi yang memberi ruang refleksi. Sebaliknya AI melemahkan WPS ketika menggantikan interaksi manusia, mengurangi otonomi, dan menimbulkan ketidakadilan, serta isolasi sosial sehingga muncul kasus perundungan dan ancaman.
Co-Authors Agatha Ferijani Edwin Kanadi Rr. Ellicia Grace Yudyana