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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) Community Engagement and Emergence Journal (CEEJ) Journal of Management and Business Environment (JMBE)
M.Y. Dwi Hayu Agustini
Soegijapranata Catholic University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Analisis Kinerja Pemasaran PT. NSS Edwin Kanadi; M.Y. Dwi Hayu Agustini
JEMAP Vol 1, No 2: Oktober 2018
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.796 KB) | DOI: 10.24167/jemap.v1i2.1738

Abstract

NSS Limited Liability Company (NSS LLC) is a lubricant product distributor which has distribution permit from principal of a certain area. The company should maintain a certain performance as the principal’s criteria. Effort to maintain company’s marketing performance always should be conducted sothat to hold the distribution permit. This research aimed to analyze the marketing performance of NSS LLC based on 4Ps elements of marketing mix. Data were collected from 50 active consumers which routinely purchase in six month lately with questionnaires. Desciptive analyze was used to depict the company’s marketing  performance with tables and using average. Overall, results showed that NSS LLC’s marketing performance were good. Each marketing mix element was scored good by consumers. Place distribution element was scored the best compared to other elements, especially related to product guarentee to reach the consumers’ hands in good condition and on exact time. Whilst promotion as the  marketing mix element  was scored the lowest, though promotion programs were scored interesting and frequently conducted.
Peran AI dalam Membangun Workplace Spirituality pada Pekerja Remote Rr. Ellicia Grace Yudyana; Agatha Ferijani; M.Y. Dwi Hayu Agustini
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.10137

Abstract

Pengaplikasian Artificial Intelligence (AI) dalam praktik kerja remote mengubah cara pekerja memaknai pekerjaannya. AI berpotensi melemahkan atau memperkuat pengalaman Workplace Spirituality (WPS) pada pekerja remote. Penelitian ini menggunakan pendekatan fenomenologi untuk mendalami pengalaman WPS dan mengidentifikasi praktik AI yang berpotensi memperkuat atau melemahkan WPS pada pekerja remote. Pengumpulan data melalui survei untuk mendapatkan informan kunci. Selanjutnya, dilakukan wawancara mendalam terhadap delapan informan kunci dari sektor jasa di Indonesia. Analisis data menggunakan metode analisis tematik dengan bantuan software Nvivo 15. Temuan penelitian menunjukan WPS secara utuh dibentuk melalui aspek kehidupan batin, rasa bermakna, kebersamaan tim, keselarasan nilai, transendensi, dan tanggung jawab. AI memperkuat WPS melalui peran otomatisasi tugas repetitif, efisiensi kerja, dan fasilitasi kolaborasi yang memberi ruang refleksi. Sebaliknya AI melemahkan WPS ketika menggantikan interaksi manusia, mengurangi otonomi, dan menimbulkan ketidakadilan, serta isolasi sosial sehingga muncul kasus perundungan dan ancaman.
Understanding Switching Behavior of Generation Z on Over The Top Video-Based Platform Using PPM Factors Daniel Hartono; M.Y. Dwi Hayu Agustini
Journal of Management and Business Environment (JMBE) Vol 1, No 2: Special Issue the 11th International Conference on Business and Economy, July 2026
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v1i2.15896

Abstract

Large numbers and purchasing power of Gen z known as digital native make them a very potential market share. Over the top (OTT) providers such as Netflix have taken advantage of this potential. Research found local OTT platform Vidio took place. This research aims to understand the switching behavior of Gen z on OTT service providers using push,pull,mooring (PPM) factors that are considerably suitable to understand switching behavior in the service industry. Data were gather using a questionnaire distributed to Gen z consumers, who had switched their OTT services. SEM-PLS was applied to analyze the influence of PPM factor to switching behavior with switching intention as mediating variabel. The research results in existence of direct influence of the push and pull factors on switching behavior, but not the mooring factors. The result also implies that, in the digital era, it is easier for consumer in the service industry to switch from one service to another without first having an intention to switch. The results can help OTT service providers to better understand the consumer behavior and create retention strategies for particularly Gen Z.
Co-Authors Agatha Ferijani Daniel Hartono Edwin Kanadi Rr. Ellicia Grace Yudyana