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All Journal ABDIMAS Jurnal Pengabdian Kepada Masyarakat KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Satya Candrasari
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Optimizing Communication Skills: Public Speaking and Positive Social Media Digital Footprint Training For Dhammasavana Tambora Junior High School Students, West Jakarta Satya Candrasari; Baso, Alicia Angelina; Nabiilah, Haniifah; Andika, Rama; Liaw, Randy; Purba, Reonald Purnama
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): ABDIMAS JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/abdimas.v5i1.3252

Abstract

The Public Speaking and How to Design a Positive Digital Footprint on Social Media program is a community service initiated by Institut Teknologi dan Bisnis Kalbis communication lecturer as well as Corporate Social Responsibility (CSR) class students. This activity was held at Dhammasavana Tambora Junior High School, West Jakarta, with 30 students from the 8th grade participating. The training emphasized on public speaking skills as well as an understanding of positive digital footprints. The training material was delivered by the Corporate Social Responsibility class students with the aim of introducing and providing training in public speaking skills, focusing on speech preparation and structure. This material is very important for students at an age where they are very close to the digital world, namely social media and the need to apply public speaking skills to support their learning at school. The implementation of the community service resulted in a more engaged environment, with students actively participating in debates and assignments. The relevance of successfully integrating public speaking and social media training, the development of social communication skills, and the importance of digital etiquette awareness is highlighted in the conclusion. This practice is expected to continue in high schools, benefiting students' abilities and understanding.
Strategi Komunikasi Pengelola West Bandits Dalam Membangun Brand Awareness Menggunakan Media Sosial Instagram Stephanie Olivia Erika; Satya Candrasari
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/wwkjwd92

Abstract

West Bandits Combiphar Solo is a basketball club that has been trying to introduce its brand using Instagram since its debut. By using Instagram, they try to make their brand known to basketball lovers. This will be a focus that will be examined by researchers to examine more deeply the use of West Bandits Instagram Media as a Means in Building Brand Awareness. The method in this research is a case study, this type of research is descriptive and conducts interviews, reads written sources in the form of books, and documentation in the form of photographs. The results of this study are that West Bandits have succeeded in raising their level of awareness from not being aware of the brand to having brand awareness. They also upload activities and accompany public opinion by hiring public figures to increase their brand awareness. The suggestion in this research is that West Bandits continue to improve content in using their Instagram social media.
Co-Authors Andika, Rama Baso, Alicia Angelina Liaw, Randy Nabiilah, Haniifah Nani Kurniasari Purba, Reonald Purnama Stephanie Olivia Erika