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All Journal JURNAL EKOBIS DEWANTARA
Eko Bagus Widakdhono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MEMBANGUN KEPUASAN UNTUK MENINGKATKAN LOYALITAS PADA FACEBOOK MARKETPLACE (Studi Kasus Konsumen Facebook Marketplace di Universitas Sarjanawiyata Tamansiswa Kampus 2 Jl.Kusumanegara 157 Yogyakarta ) Eko Bagus Widakdhono; Ida Bagus Nyoman Udayana; Ambar Lukitaningsih
JURNAL EKOBIS DEWANTARA Vol 4 No 3 (2021): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v4i3.1780

Abstract

ABSTRAK This study aims to test the Hedonic Shopping Value and Ultitarian Shopping Value Against E-loyalty through E-satisfaction. This research was conducted on 80 respondents at Sarjanawiyata Tamansiwa Yogyakarta University Students with respondents using or buying Facebook Marketplace products. The results of this study indicate: 1) Hedonic Shoppping Value has a significant positive effect on E-satisfaction, 2) Ultitarian Shoppping Value has a significant positive effect on E-satisfaction, 3) E-satisfaction has a significant positive effect on E-loyalty, 4) Hedonic Shopping Value has no effect significant positive on E-loyaty, 5) Ultitarian Shopping Value has no significant positive effect on E-loyalty.
Co-Authors Ambar Lukitaningsih Ida Bagus Nyoman Udayana