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All Journal Alignment: Journal of Administration and Educational Management Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat
Muhammad Najih Farihanto
Universitas Ahmad Dahlan, Yogyakarta
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBERDAYAAN KELOMPOK PENGELOLA UMKM DENGAN KETERAMPILAN GO ONLINE UNTUK MENINGKATKAN KUALITAS PENGELOLAAN Supriyanto Supriyanto; Muhammad Najih Farihanto; Sugeng Handoko
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2018)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v2i2.387

Abstract

Usaha Micro Kecil Menengah (UMKM) berkembang cukup pesat, artinya pemberdayaan masyarakat agar mandiri berjalan dengan baik. Kemampuan UMKM untuk dapat bertahan di jaman serba digital saat ini sangat penting untuk menopang keberlangsungan unit usahanya. Terlebih lagi UMKM yang ada di daerah pedesaan, sangat diperlukan penyuluhan, pelatihan, dan pendampingan untuk dapat GO Online. UMKM dilatih agar Siap Digital yaitu dapat menggunakan teknologi-teknologi digital yang ada saat ini untuk meningkatkan kualitas pengelolaan. Selain itu juga dapat digunakan sebagai media promosi dan penjualan produk maupun jasa UMKM. Setelah UMKM Siap Digital dilanjutkan dengan pendampingan untuk memilih teknologi yang tepat sehingga pemanfaatan teknologi dapat benar-benar efektif dan efisien. Kegiatan Pelatihan GO Online diharapkan dapat meningkatkan kualitas pengelolaan UMKM, serta mampu memaksimalkan teknologi untuk memaksimalkan marketing.
Analisis Kualitatif Komunikasi Lintas Budaya pada Tayangan di Channel Youtube UENO Family Japan Sakinah Al Fitri; Muhammad Najih Farihanto
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 6 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/29pce952

Abstract

This study aims to analyze cross-cultural communication practices displayed in Ueno Family Japan YouTube content through the perspective of cultural proximity theory. The research method used is descriptive qualitative, with data collection techniques consisting of non-participatory observation and documentation of video content on the Ueno Family Japan YouTube channel from February to June 2025. Data analysis was conducted using the Miles and Huberman interactive model through the stages of data reduction, data presentation, and conclusion drawing. Data validity was tested using source and technique triangulation. The results show that cross-cultural communication practices in Ueno Family Japan content are reflected in the alternating use of Indonesian, Japanese, and Javanese as a form of communication accommodation, the application of cultural similarities in daily life, the formation of social ties among the Indonesian diaspora in Japan, and the representation of universal cultural values ​​such as kinship, tolerance, cooperation, and mutual respect. The content demonstrates a process of cultural adaptation without losing the cultural identity of each family member. The conclusion of this study indicates that cultural proximity theory is relevant in explaining audience acceptance of Ueno Family Japan content because the proximity of language, culture, social relations, and universal values ​​can build emotional bonds and increase the appeal of family vlog content on digital media.   Keywords: Cross-Cultural Communication, Cultural Proximity, Family Vlog, Digital Media
Co-Authors Sakinah Al Fitri Sugeng Handoko Supriyanto