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Muhammad Iqbal
Universitas Pembangunan Nasional Veteran Jakarta
Economics, Econometrics & Finance Health Professions Social Sciences

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ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO DI BOGOR Muhammad Iqbal; Heni Nastiti
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5264

Abstract

The Honda Brio car obtained the highest car sales figure in Indonesia in 2020 but has a lower brand image than its competitors as measured by the Top Brand Index. Based on this background, this study aims to determine, prove, and analyze the effects of brand image, product quality, and price on purchasing decisions for Honda Brio in Bogor. The population in this study is the owner of a Honda Brio car in Indonesia. The number of samples is determined by 75 respondents with the criteria of a Honda Brio car owner in Bogor using the purposive sampling method, and data is collected by distributing questionnaires through Google forms. The analytical techniques used in this research are the descriptive analysis technique and inferential analysis using SmartPLS 3.2.9. The results of the hypothesis test are as follows: (1) brand image has an effect on purchasing decisions of 0.249 positive and significant, (2) product quality has an effect on purchasing decisions of 0.300 positive and significant, and (3) price has an effect on purchasing decisions of 0.295 positive and significant, while the joint contribution is shown by the value of R Square Adjusted, which is 0.606 or 60.6%, while 39.4% by other factors.
ANALISIS PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO DI BOGOR Muhammad Iqbal; Heni Nastiti
Jurnal Akuntansi dan Pajak Vol 23, No 1 (2022): JAP : Vol. 23, No. 1, Februari 2022 - Juli 2022
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i1.5264

Abstract

The Honda Brio car obtained the highest car sales figure in Indonesia in 2020 but has a lower brand image than its competitors as measured by the Top Brand Index. Based on this background, this study aims to determine, prove, and analyze the effects of brand image, product quality, and price on purchasing decisions for Honda Brio in Bogor. The population in this study is the owner of a Honda Brio car in Indonesia. The number of samples is determined by 75 respondents with the criteria of a Honda Brio car owner in Bogor using the purposive sampling method, and data is collected by distributing questionnaires through Google forms. The analytical techniques used in this research are the descriptive analysis technique and inferential analysis using SmartPLS 3.2.9. The results of the hypothesis test are as follows: (1) brand image has an effect on purchasing decisions of 0.249 positive and significant, (2) product quality has an effect on purchasing decisions of 0.300 positive and significant, and (3) price has an effect on purchasing decisions of 0.295 positive and significant, while the joint contribution is shown by the value of R Square Adjusted, which is 0.606 or 60.6%, while 39.4% by other factors.
Edukasi Pengelolaan Sampah dan Pemberdayaan Masyarakat melalui CEMOT (Cerdas Mengelola Sampah Dengan Maggot) Muhammad Fadli Ramadhansyah; Muhammad Iqbal; Riefqa Naufalia Hanifah; Alivia Izfana; Salwa Fitria; Agnis Ika Pratiwi; Nadila Awalia Fitri; Fayyaza Aqila; Inara Perdana Kurnia; Alif Indah Melani; Haura Duanna; Dyah Utari; Dinda Sinta Rahayu
Jurnal LINK Vol 22 No 1 (2026): MEI 2026
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat, Poltekkes Kemenkes Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem of organic waste accumulation in RW 011, Cipayung Village, is increasingly crucial due to the limited capacity of the landfill and the discourse of suspending waste collection. This condition risks causing environmental pollution and health problems. The CEMOT community service activity was carried out to increase public knowledge and awareness regarding waste sorting and organic waste management using Black Soldier Fly larvae (maggots) as bioconversion agents. Activities using educational-participatory design through counseling, maggot cultivation demonstrations, and mentoring were conducted. Evaluation was carried out using pre-test and post-test questionnaires on 17 participants, accompanied by observations of the practical process. The Wilcoxon test results showed a significant difference between the pre-test and post-test scores (p = 0.009), with an increase in the mean score from 5.2 to 8.0, indicating an increase in participants' knowledge regarding maggot-based organic waste management. Qualitatively, participants showed enthusiasm and interest in implementing maggot cultivation at home, although there were still limitations in participation and program sustainability. CEMOT has the potential to become a model for adaptive and sustainable community-based organic waste management.
Co-Authors Agnis Ika Pratiwi Alif Indah Melani Alivia Izfana Dinda Sinta Rahayu Dyah Utari Fayyaza Aqila Haura Duanna Heni Nastiti Inara Perdana Kurnia Muhammad Fadli Ramadhansyah Nadila Awalia Fitri Riefqa Naufalia Hanifah Salwa Fitria