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ANALYSIS OF IMPORTANCE AND PERFORMANCE STUDENT SATISFACTION, STUDENT LOYALTY, AND COMPETITIVE ADVANTAGE PRIVATE UNIVERSITIES Julius Nursyamsi; Didin Mukodim; Peni Sawitri
International Journal Management and Economic Vol. 1 No. 3 (2022): September: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v1i3.280

Abstract

This study examines and evaluates the constructs of service quality, website quality, institutional image, marketing mix, student satisfaction, student loyalty and competitive advantage based on structural equation modeling. This research model illustrates that each construct has a performance value and importance to competitive advantage. The test of this model uses a sample of 932 active student respondents at private universities with a non-probability sampling method with a purposive sampling technique. Data analysis using structural equation modeling and importance-performance map analysis, test analysis tool with SmartPLS. Based on the results of the analysis, it was found that the quality of the website has a low importance and performance value on competitive advantage compared to other variables.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND WORK DISCIPLINE ON THE WORK ACHIEVEMENT OF TEACHERS OF SMAN 18 KABUPATEN TANGERANG Jubaedah, Jubaedah; Sawitri, Peni
Dinasti International Journal of Education Management And Social Science Vol. 3 No. 6 (2022): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v3i6.1388

Abstract

This study aims to determine whether there is an influence of Transformational Leadership and Work Discipline on Teacher Work Achievement at SMAN 18 Tangerang regency. Data were collected based on a questionnaire for 45 respondents from SMA N 18 Tangerang regency. The research method used is descriptive method. This method is used to provide a systematic, actual and accurate description of the facts and the influence of the phenomena studied. To answer the research problem, the data analysis technique used is multiple partial regression analysis. The results showed that the variables of transformational leadership and work discipline together (simultaneously) had a significant effect on teacher work performance at SMA Negeri 18 Tangerang Regency by 77.8% while the remaining 22.2% were other factors not discussed in this study. The regression coefficient for transformational leadership (b1) is 0.575 and the regression coefficient for work discipline (b2) is 0.312, meaning that each addition of one unit of transformational leadership and work discipline will increase teacher work performance by 0.575 and 0.312 units. The better the application of work discipline, the better the performance of teachers at SMA Negeri 18 Tangerang Regency.