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All Journal Ilomata International Journal of Management Abdimasku : Jurnal Pengabdian Masyarakat Ilomata International Journal of Management
Zahrotul Umami
Dian Nuswantoro University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN DESAIN PRODUK DAN IKLAN DIGITAL UNTUK KARANG TARUNA KELURAHAN GAJAHMUNGKUR Muhammad Noor Hidayat; Zahrotul Umami; Muhammad Hasan Bashori
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 3, No 3 (2020): September 2020
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v3i3.110

Abstract

Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities
The Interaction of the Kemambang Village Community in Developing a Tourist Village Puri Kusuma Dwi Putri; Zahrotul Umami; Devi Purnamasari
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.34 KB) | DOI: 10.52728/ijjm.v3i4.585

Abstract

Kemambang Village is located in Banyubiru district, Semarang Regency, Ambarawa, with natural potential (natural scenery, dispensary plantations, coffee plantations, and so on); culinary potential (Kumambang mas coffee, Jamu, Gula Ant, and so on); and cultural potential (Rodat dance, Keprajurita dance, Merti Desa, and so on). Kemambang shows that the potential of villages is very diverse, but villages have not been able to optimize the potential of existing resources due to lack of knowledge of Human Resources (HR) and infrastructure. This study aims to determine the interaction of the kemambang village community in developing tourist villages. The theory used in this study is ecological communication popularized by Luhman (1989). Luhman uses the concept of "resonance" in describing the interaction between the system and the social environment. A context that experiences the complexity of ecological problems can create communication problems, on the contrary, these problems can be overcome with solutions offered simultaneously. The results showed that cooperation between various parties that form the ecology of tourism development in Kemambang village is important to carry out. Karang Taruna still needs cooperation with the village government as the person in charge of the existing programs by conducting two-way communication. The dialogue between the two parties aims to advance tourist village destinations.
The Interaction of the Kemambang Village Community in Developing a Tourist Village Puri Kusuma Dwi Putri; Zahrotul Umami; Devi Purnamasari
Ilomata International Journal of Management Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i4.585

Abstract

Kemambang Village is located in Banyubiru district, Semarang Regency, Ambarawa, with natural potential (natural scenery, dispensary plantations, coffee plantations, and so on); culinary potential (Kumambang mas coffee, Jamu, Gula Ant, and so on); and cultural potential (Rodat dance, Keprajurita dance, Merti Desa, and so on). Kemambang shows that the potential of villages is very diverse, but villages have not been able to optimize the potential of existing resources due to lack of knowledge of Human Resources (HR) and infrastructure. This study aims to determine the interaction of the kemambang village community in developing tourist villages. The theory used in this study is ecological communication popularized by Luhman (1989). Luhman uses the concept of "resonance" in describing the interaction between the system and the social environment. A context that experiences the complexity of ecological problems can create communication problems, on the contrary, these problems can be overcome with solutions offered simultaneously. The results showed that cooperation between various parties that form the ecology of tourism development in Kemambang village is important to carry out. Karang Taruna still needs cooperation with the village government as the person in charge of the existing programs by conducting two-way communication. The dialogue between the two parties aims to advance tourist village destinations.
Co-Authors Devi Purnamasari Muhamad Hasan Basori Muhammad Noor Hidayat Puri Kusuma Dwi Putri