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Strategi Komunikasi Pemasaran Untuk Meningkatkan Room Revenue Di Innside By Melia Hotel Yogyakarta Elha Linuar Shima Dulang Parancana; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

This study discusses the marketing communication strategy carried out by inside by Melia Hotel of Yogyakarta in the form of a marketing communication strategy and its impact. The purpose of research to know Strategy of Marketing Communication in Innside by Melia Hotel Yogyakarta and the effect of it. The Approach method used is a qualitative approach that is processing data described in order to be eadily understood by readers, and take the data with interview, documentation, and observation. The results of the discussion are the marketing communication strategies carried out namely advertising, Sales Promotion, Public Relationns, Personal Sales Direct Marketing and Marketing startegies, If done well will have impact on the hotel room revenue increase. The conclusion of the research is that the marketing strategy is carried out in accordance with the theory and implemented well, it has an impact althought it still needs to be improved
Pengaruh Performance Appraisal, Reward Dan Punishment Terhadap Kinerja Karyawan the Alana Hotel & Convention Center Solo Cindy Yovita Sari; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 2 (2020): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

HRD (Human Resources Department) is a department within a company that is responsible for handling Human Resources (HR) processing. The purpose of this study was to determine the implementation and effect of performance appraisal, reward, and punishment on the performance of employees of The Alana Hotel & Convention Center Solo. This type of research used by the author is a qualitative method. For the data collection technique, the writer used the interview method, documentation, observation, triangulation, and literature study. These results are from the recapitulation of the effect of performance appraisal, reward, and punishment on good employee performance, seen from the results of interviews with 8 employees, and based on the recapitulation of data results, that the effect of performance appraisal, reward, and punishment has an effect on employee performance.
Pengaruh Pelatihan Terhadap Kinerja Karyawan Pramusaji di Breeze Lounge And Bar Royal Tulip Gunung Geulis Resort And Golf Bogor Mentary Krisandini; Suparwi Suparwi; Darmaesti Darmaesti
Jurnal Pariwisata Indonesia Vol 16 No 1 (2021): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

The general purpose of writing this paper is to determine the effect of training on the performance of waitress employees at Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor. This research was conducted at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor with a qualitative descriptive research. Data collection methods used are observation, interviews, literature study and documentation. From the results of the discussion, it is known that the training at the Breeze Lounge and Bar has gone well and effectively seen from the indicators of training methods and training evaluation. Based on the recapitulation, it can be seen from the overall data, the one on one (coaching) training method is the most effective method to be implemented in the Breeze Lounge and Bar. Based on appropriate and effective training methods that can affect the speed, accuracy and personality of Breeze Lounge and Bar waiters. Apart from training, the motivation of the leader can also affect the performance of the waitresses at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor.
OPTIMALISASI INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING DI ROSALIA INDAH: DIGITAL MARKETING AT ROSALIA INDAH Matthew Ervino Setiawan; Suparwi Suparwi; Bartolomeus Herawan Mintardjo; Emmelia Nadira Satiti
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.409

Abstract

The development of information and communication technology has led to changes in marketing strategies, especially in transportation and tourism. Social media, particularly the Instagram platform, has become an effective tool for conveying marketing messages visually and interactively to consumers through uploaded content. This study aims to investigate how Rosalia Indah utilizes the Instagram platform as a digital marketing medium and to identify the factors driving Rosalia Indah's use of the Instagram social media platform. This study employs a descriptive qualitative research method, with data collection techniques including in-depth interviews with Rosalia Indah staff, direct field observations, documentation, and literature review. Data validity was tested using triangulation techniques. The main informants or respondents were Rosalia Indah Kleco marketing staff, including supervisors and managers of the tour and travel division. Based on the results obtained, Instagram is actively used by Rosalia Indah to offer or promote tour packages, transportation tickets, and others. The content uploaded is tailored to the target audience based on age, gender, location, and seasonal trends. The driving factors for using Instagram include ease of access, effectiveness in reaching the audience through interactive features such as Instagram Ads or Meta Ads and Insights, as well as relatively low costs compared to traditional methods like newspapers or billboards. The use of Instagram has proven to enhance brand awareness and strengthen communication with consumers. Keywords: Digital Marketing, Marketing Communication, Instagram, Social Media, Brand Awareness
EVALUASI STRATEGI PENETAPAN DESTINASI WISATA UNGGULAN KOTA SAMARINDA Siti Muajimah; Emmelia Nadira Satiti; Suparwi Suparwi
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.414

Abstract

This study discusses the evaluation of strategies for determining leading tourist destinations in Samarinda City as an important step in improving regional tourism competitiveness. The determination of leading tourist destinations is seen as a strategic policy that not only aims to strengthen the city's tourism identity but also encourages local economic growth through increased tourist visits, infrastructure development, and the empowerment of communities around the destinations. This study employs a descriptive qualitative approach with data collection techniques including interviews, observations, and document studies obtained from government agencies and destination managers. Analysis is conducted inductively, emphasising the involvement of the Pentahelix elements—government, academia, business actors, communities, and media—in the entire designation process. The research findings indicate that the City Government of Samarinda designates priority destinations through a competitive selection process with systematic stages. The research findings also highlight several challenges faced, including limited operational and promotional budgets, suboptimal time management in implementing strategies, and the need to enhance the human resource capacity of destination managers. Therefore, this study recommends the development of measurable and nationally standardised technical guidelines, as well as capacity-building initiatives for managers through...
PERAN CLASSIC TOURS DALAM PROMOSI PAKET WISATA SASAK TUR DESA SADE MELALUI SOSIAL MEDIA Akhmad Matra Hadi; Suparwi Suparwi; Afiefah Sulistyowati
Jurnal Perhotelan dan Pariwisata Vol 4 No 1 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i1.421

Abstract

Sade Village in Central Lombok has significant potential as a cultural tourism destination, yet the effectiveness of its promotion depends heavily on the digital strategies adopted by travel industry stakeholders. This study aims to analyze the role of Classic Tours in promoting the Sasak Tour travel package of Sade Village through social media from the customer perspective and to identify the forms of creative content employed. The research applied a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings reveal that Classic Tours utilizes various digital channels, particularly Blogspot, Facebook, email, and WhatsApp, to expand information outreach, enhance interactions, and build customer relationships. Promotional content focuses on clear product descriptions, supporting visuals, and accessible contact information, which effectively increase tourist interest, strengthen the company’s image, and maintain customer loyalty. The study concludes that consistent digital promotion strategies enhance the appeal of Sade Village as a cultural tourism destination; however, expansion to other popular platforms such as Instagram and YouTube is recommended to better engage younger market segments. The practical implication highlights that creative content-based digital promotion can serve as an effective model for tourism businesses in developing culture-based destinations.
Co-Authors Afiefah Sulistyowati Akhmad Matra Hadi Bartolomeus Herawan Mintardjo Cindy Yovita Sari Darmaesti Darmaesti Elha Linuar Shima Dulang Parancana Emmelia Nadira Satiti Matthew Ervino Setiawan Mentary Krisandini Siti Muajimah