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Suparwi Suparwi
Sekolah Tinggi Pariwisata Sahid Surakarta
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Strategi Komunikasi Pemasaran Untuk Meningkatkan Room Revenue Di Innside By Melia Hotel Yogyakarta Elha Linuar Shima Dulang Parancana; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

This study discusses the marketing communication strategy carried out by inside by Melia Hotel of Yogyakarta in the form of a marketing communication strategy and its impact. The purpose of research to know Strategy of Marketing Communication in Innside by Melia Hotel Yogyakarta and the effect of it. The Approach method used is a qualitative approach that is processing data described in order to be eadily understood by readers, and take the data with interview, documentation, and observation. The results of the discussion are the marketing communication strategies carried out namely advertising, Sales Promotion, Public Relationns, Personal Sales Direct Marketing and Marketing startegies, If done well will have impact on the hotel room revenue increase. The conclusion of the research is that the marketing strategy is carried out in accordance with the theory and implemented well, it has an impact althought it still needs to be improved
Pengaruh Performance Appraisal, Reward Dan Punishment Terhadap Kinerja Karyawan the Alana Hotel & Convention Center Solo Cindy Yovita Sari; Suparwi Suparwi; Emmelia Nadira Satiti
Jurnal Pariwisata Indonesia Vol 15 No 2 (2020): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

HRD (Human Resources Department) is a department within a company that is responsible for handling Human Resources (HR) processing. The purpose of this study was to determine the implementation and effect of performance appraisal, reward, and punishment on the performance of employees of The Alana Hotel & Convention Center Solo. This type of research used by the author is a qualitative method. For the data collection technique, the writer used the interview method, documentation, observation, triangulation, and literature study. These results are from the recapitulation of the effect of performance appraisal, reward, and punishment on good employee performance, seen from the results of interviews with 8 employees, and based on the recapitulation of data results, that the effect of performance appraisal, reward, and punishment has an effect on employee performance.
Pengaruh Pelatihan Terhadap Kinerja Karyawan Pramusaji di Breeze Lounge And Bar Royal Tulip Gunung Geulis Resort And Golf Bogor Mentary Krisandini; Suparwi Suparwi; Darmaesti Darmaesti
Jurnal Pariwisata Indonesia Vol 16 No 1 (2021): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

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Abstract

The general purpose of writing this paper is to determine the effect of training on the performance of waitress employees at Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor. This research was conducted at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor with a qualitative descriptive research. Data collection methods used are observation, interviews, literature study and documentation. From the results of the discussion, it is known that the training at the Breeze Lounge and Bar has gone well and effectively seen from the indicators of training methods and training evaluation. Based on the recapitulation, it can be seen from the overall data, the one on one (coaching) training method is the most effective method to be implemented in the Breeze Lounge and Bar. Based on appropriate and effective training methods that can affect the speed, accuracy and personality of Breeze Lounge and Bar waiters. Apart from training, the motivation of the leader can also affect the performance of the waitresses at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor.
Co-Authors Cindy Yovita Sari Darmaesti Darmaesti Elha Linuar Shima Dulang Parancana Emmelia Nadira Satiti Mentary Krisandini