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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Ilmiah Edunomika (JIE) Jurnal Pariwisata Indonesia Toba: Journal of Tourism, Hospitality, and Destination Pringgitan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Bata Ilyas Educational Management Review Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Perhotelan dan Pariwisata
Darmaesti Darmaesti
Sekolah Tinggi Pariwisata Sahid Surakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Pelatihan Terhadap Kinerja Karyawan Pramusaji di Breeze Lounge And Bar Royal Tulip Gunung Geulis Resort And Golf Bogor Mentary Krisandini; Suparwi Suparwi; Darmaesti Darmaesti
Jurnal Pariwisata Indonesia Vol 16 No 1 (2021): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.583 KB)

Abstract

The general purpose of writing this paper is to determine the effect of training on the performance of waitress employees at Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor. This research was conducted at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor with a qualitative descriptive research. Data collection methods used are observation, interviews, literature study and documentation. From the results of the discussion, it is known that the training at the Breeze Lounge and Bar has gone well and effectively seen from the indicators of training methods and training evaluation. Based on the recapitulation, it can be seen from the overall data, the one on one (coaching) training method is the most effective method to be implemented in the Breeze Lounge and Bar. Based on appropriate and effective training methods that can affect the speed, accuracy and personality of Breeze Lounge and Bar waiters. Apart from training, the motivation of the leader can also affect the performance of the waitresses at the Breeze Lounge and Bar Royal Tulip Gunung Geulis Resort and Golf Bogor.
Meningkatkan Perilaku Kinerja Pegawai Melalui Pengaruh Kepemimpinan, Lingkungan Kerja Dan Kompetensi Darmaesti Darmaesti
ProBank Vol 6, No 2 (2021)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v6i2.1018

Abstract

Berkembangnya suatu organisasi sangat didukung dengan adanya sumber daya manusia. Terwujudnya tujuan organisasi tidak lepas dari peran aktif manusia yang merencanakan, melakukan dan menentukan kegiatan dari organisasi tersebut. Tujuan dari suatu organisasi kecil kemungkinan untuk diwujudkan jika tidak ada peran aktif pegawai dalam mengoperasionalkan sarana prasarana yang dimiliki organisasi. Keberhasilan untuk tercapainya tujuan organisasi karena kinerja yang baik dari pegawai. Kinerja para pegawai akan semakin meningkat jika kemampuan yang dimiliki para pegawai dalam organisasi semakin berkembang. Tujuan diadakannya penelitian ini untuk mengetahui pengaruh dari kepemimpinan, lingkungan kerja dan kompetensi terhadap kinerja dengan variabel intervening kepuasan kerja. Seluruh pegawai Sekolah Tinggi Pariwisata Sahid Surakarta sebanyak 30 responden dijadikan sampel dalam penelitian ini. Model regresi analisis jalur digunakan dalam penelitian ini. Setelah diadakan penelitian menunjukkan hasil bahwa kepemimpinan dan lingkungan kerja mempunyai pengaruh positif dan tidak signifikan terhadap kepuasan kerja dan kinerja pegawai, kompetensi berpengaruh positif dan signifikan terhadap kepuasan kerja dan kinerja pegawai, dan kepuasan kerja berpengaruh negatif dan tidak signifikan terhadap kinerja pegawai Sekolah Tinggi Pariwisata Sahid Surakarta. Untuk meningkatkan kinerja pegawai, sebaiknya pimpinan memperhatikan faktor kompetensi sehingga organisasi dapat mencapi visi dan misinya.
DETERMINASI KINERJA PEGAWAI PADA PEDIATRIC AND NEURODEVELOPMENTAL TERAPHY CENTER (PNTC) DI SURAKARTA Suparwi Suparwi; Darmaesti Darmaesti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13924

Abstract

The purpose of this study is to determine the influence of competence, work discipline, stress level and work environment on employee performance at the PNTC Special Needs Clinic Surakarta.The research method used in this study is a quantitative method. With a population of all employees of the PNTC Surakarta Special Needs Children's Clinic which totals 30 people. The sampling technique uses a census technique which means that all employees totaling 30 people are sampled in this study. The data collection technique uses a questionnaire. The statistical analysis used in this study is classical assumption test, regression analysis, correlation, hypothesis test using t-test and F test, and determination coefficient analysis.Based on the results of the research conducted, it can be seen that partially competence and work discipline have a positive and significant effect on employee performance. Stress levels have a negative and significant effect on employee performance. The work environment does not have a significant effect on employee performance, simultaneously competence, work discipline, stress level and work environment affect employee performance. Keywords: Competence, Work Discipline, Stress Level, Work Environment, Employee Performance
Manajemen Promosi Melalui Media Sosial Instagram Dapat Menambah Minat Berkunjung Ke The Lawu Park Aries Dwi Laksono; Darmaesti Darmaesti; Bartolomeus Herawan Mintarjo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12138

Abstract

In this digital era, Instagram is a social network that is quite popular in various circles. Instagram is considered effective as a promotional medium, because people tend to be more interested in visual language than textual language. The Lawu Park carries out promotions via the Instagram social media account with the account name @the_lawupark. The purpose of this research is to find out what The Lawu Park does in promoting via Instagram social media and how much influence these promotions have on interest in visiting The Lawu Park. This research uses a descriptive type approach. Data collection was carried out through observation, interviews, questionnaires and document study. Then the data is generated through an interactive analysis process. The research results show that the promotion carried out by The Lawu Park is uploading images with certain criteria determined by management using experts in taking images, holding activities that support the promotion and always uploading images. Promotion via this Instagram account can influence followers' interest in visiting The Lawu Park. Keywords: Promotion, Instagram, Interest in Visiting
Optimalisasi Digital Marketing untuk Meningkatkan Tingkat Hunian Kamar Sahid Jaya Hotel Solo Willy Hizkia Mambat; Agus Solikhin; Darmaesti Darmaesti
Bata Ilyas Educational Management Review Vol. 6 No. 2 (2026): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i2.3999

Abstract

Penelitian ini bertujuan untuk menganalisis pengoptimalan digital marketing yang diterapkan oleh Sahid Jaya Hotel Solo dalam upaya meningkatkan tingkat hunian kamar (occupancy rate). Di tengah ketatnya persaingan industri perhotelan, ditambah dengan pergeseran perilaku konsumen ke platform digital, industri perhotelan dituntut untuk mengoptimalkan promosi. Adanya transformasi pemasaran dari konvensional ke digital menjadi krusial untuk menjangkau pasar yang lebih luas. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, studi pustaka, dan dokumentasi terkait aktivitas pemasaran digital hotel. Hasil penelitian menunjukkan bahwa Sahid Jaya Hotel Solo mengoptimalkan promosi digital melalui pemanfaatan media sosial, pengelolaan Online Travel Agent, dan pengelolaan Website hotel. Strategi ini difokuskan pada penyampaian konten visual yang menarik, pemberian promo eksklusif digital, serta pengelolaan ulasan tamu untuk membangun kepercayaan konsumen. Temuan penelitian mengindikasikan bahwa integrasi pemasaran konten yang konsisten dan responsivitas terhadap interaksi di media digital berkontribusi signifikan terhadap peningkatan reservasi kamar. Kendala utama yang ditemukan yaitu keterbatasan sumber daya manusia dengan keahlian produksi konten di media sosial dan pengelolaan Online Travel Agent, serta masalah teknis disparity rate. Penelitian ini menyimpulkan bahwa kemampuan hotel dalam mengoptimalkan digital marketing berupa menjaga sinkronisasi antara konten yang menarik dan konsisten sesuai konsep heritage hotel dalam sosial media, pengelolaan Online Travel Agent dan Website yang aktif terbukti berhasil dalam peningkatan tingkat hunian kamar Sahid Jaya Hotel Solo.
Dampak Event MotoGP terhadap Penyewaan Transportasi dan Penjualan Paket Tour pada PT Lombok Trans Henderi Yadi Dorak; Darmaesti Darmaesti; Sugiman Sugiman
Jurnal Perhotelan dan Pariwisata Vol 4 No 2 (2026): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v4i2.515

Abstract

International tourism events play an important role in stimulating regional tourism development and supporting the local tourism industry. One of the most significant international events held in Indonesia is the MotoGP Mandalika event in Lombok, West Nusa Tenggara. The event attracts a large number of domestic and international tourists, creating opportunities for tourism businesses such as transportation services and tour packages. This study aims to analyze the impact of the MotoGP event on transportation rentals and tour package sales at PT Lombok Trans. The research employed a descriptive qualitative approach with data collection methods including observation, interviews, documentation, and literature review. The results show that the MotoGP Mandalika event significantly increased tourist arrivals, which directly influenced the demand for transportation rentals and tour packages offered by PT Lombok Trans. Data from the company indicates that during the MotoGP event period in 2024, transportation rentals and tour package sales experienced a significant increase compared to regular tourism periods. The findings also reveal that international events such as MotoGP create multiplier effects on tourism businesses by increasing tourist mobility, economic activity, and service demand. Therefore, tourism stakeholders need to develop strategic planning and service readiness to maximize opportunities from international events in the future.
Pola Pergerakan dan Preferensi Wisata: Studi Kualitatif pada Wisatawan Gen Z Perempuan di Bandung Safira Wahida Fajri Ikhwan; Darmaesti Darmaesti; Arinta Destri Larasati
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6354

Abstract

A significant number of Gen Z tourists, particularly females, visit Bandung from various regions and backgrounds, often unconsciously forming specific travel movement patterns. The aim of this study is to identify the types of tourist attractions, accommodations, and modes of transportation preferred by Gen Z tourists, as well as their travel movement patterns during their visit. Generation Z refers to individuals born between 1997 and 2012. While traveling, Gen Z tourists typically visit multiple destinations, which gradually form specific movement patterns. Travel movement patterns are defined as the shifts or transitions made by tourist from one attraction to another. This research uses a qualitative research method, with data collected through semi-structured interviews involving ten female Gen Z tourists aged between 18 and 27 years. The finding indicate that they are prefer natural attractions as their main tourism interest. In terms of accommodation, hotels are the most preferred option, particularly 2 star, 3 star, and 4 star categories. Regarding transportation, private cars and public transportation are the most frequently chosen modes of travel while visiting Bandung. Additionally, the research identified three types of movement patterns among Gen Z tourists, with the most common being the single point and base site patterns.
Peran Kreativitas Menu dalam Meningkatkan Daya Tarik Konsumen (TERA All Day Dining Resto Artotel Suites Bianti Yogyakarta) Herman Jojo; Emmelia Nadira Satiti; Darmaesti Darmaesti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 4 (2026): Juli: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i4.2677

Abstract

In the dynamic hospitality industry, consumers continuously seek creative menus and innovative restaurant concepts. TERA All Day Dining Resto at Artotel Suites Bianti Yogyakarta is one of the many dining destinations in Yogyakarta, a city renowned as a favorite destination for both domestic and international tourists. This study analyzes menu creativity, its role in attracting consumer interest, and the factors that support and hinder its implementation at TERA All Day Dining Resto. The study also examines the impact of creative menus on customer satisfaction and consumers' intention to visit the restaurant. A qualitative research method was employed using data collection techniques including interviews, observations, and document analysis. The findings indicate that the implementation of creative menus at TERA All Day Dining aligns with Amabile's theory of creativity. Creativity is reflected in the restaurant's fusion menus, themed events, and seasonal menus. The study also demonstrates that creative menus effectively increase consumer interest, restaurant revenue, and the restaurant's appeal to both existing and new customers. The implementation of creative menus serves not only as a form of culinary innovation but also as an essential component of the restaurant's marketing strategy to enhance its competitiveness.
Dampak Edukasi Gajah Sumatera terhadap Pengetahuan dan Kesadaran Konservasi Pengunjung Solo Safari Sahit Widayat; Kris Cahyani Ermawati; Darmaesti Darmaesti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 3 (2026): Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i3.8066

Abstract

Wildlife education in modern zoos has developed beyond its traditional role as entertainment and has become an important medium for delivering conservation messages, particularly for endangered species such as the Sumatran elephant. This study aims to describe the implementation of the Sumatran elephant education program at Solo Safari as a conservation communication medium, analyze the role of elephants in improving visitors’ understanding, and identify the impact of the program on visitors’ experiences and conservation awareness. This research employed a qualitative approach with non-participant observation. The informants consisted of two elephant keepers and four Solo Safari visitors. Data were collected through non-participant observation, semi-structured in-depth interviews, and documentation. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, including data condensation, data display, and conclusion drawing and verification. The results show that the Sumatran elephant education program effectively conveys conservation messages through the role of keepers as conservation ambassadors. Educational activities provide information about elephant characteristics, extinction threats, ecological functions as “forest farmers,” and the medical purposes of training and conditioning processes. Visitors experienced increased knowledge, shifting from general perceptions of elephants toward deeper understanding of their ecological roles, conservation status, and physical characteristics. The program also created emotional engagement, encouraging concern, attachment, and pro-conservation intentions among visitors. This study concludes that effective wildlife education is supported by meaningful interactions between keepers, animals, and visitors, creating cognitive and affective learning experiences that strengthen conservation awareness.
EVALUASI SISTEM SURAT PERINGATAN DALAM PENGENDALIAN KEDISIPLINAN KARYAWAN HOTEL BINTANG LIMA DI YOGYAKARTA Alvina Nurul Salamah; Agus Solikhin; Darmaesti Darmaesti; Sugiman Sugiman
Pringgitan Vol 7, No 2 (2026): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v7i2.1340

Abstract

AbstractAs part of the tourism sector, the hotel industry requires high employee discipline because it directly affects guest service quality. At a five-star hotel in Yogyakarta, violations leading to warning letters increased from 3 cases (2023) to 6 cases (2024) and 7 cases (2025). This study aims to analyze the implementation of the warning letter system, employees’ responses to sanctions, and the obstacles to its enforcement. A descriptive qualitative approach was employed with four purposively selected informants: the Human Resources Manager, an operational Head of Department (HOD), and two sanctioned employees. Data were collected through in-depth interviews and document analysis, validated through source and technique triangulation, and analyzed using the Miles, Huberman, and Saldaña interactive model. Results show that violations were dominated by operational negligence, such as reservation input errors and neglect of double-check procedures. Sanctions were applied progressively, from verbal warnings to urgent warning letters, issued by HODs and supervised by Human Resources. Sanctions improved work accuracy but raised fairness concerns in team-based errors. The main obstacle was HODs’ reluctance to sanction, which encouraged informal settlements. The study concludes that warning letter effectiveness depends on leadership consistency; hence, disciplinary calibration meetings among HODs and coaching training are recommended.Keywords: Warning Letter; Employee Discipline; Organizational Justice; HospitalityAbstrakIndustri perhotelan sebagai bagian dari sektor pariwisata menuntut kedisiplinan karyawan yang tinggi karena berkaitan langsung dengan kualitas layanan kepada tamu. Di sebuah hotel bintang lima di Yogyakarta, pelanggaran yang berujung surat peringatan meningkat dari 3 kasus (2023) menjadi 6 kasus (2024) dan 7 kasus (2025). Penelitian ini bertujuan menganalisis penerapan sistem surat peringatan, respons karyawan setelah menerima sanksi, serta kendala penegakannya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan empat informan yang dipilih secara purposive, yaitu Human Resources Manager, Head of Department (HOD) operasional, dan dua karyawan penerima sanksi. Data dikumpulkan melalui wawancara mendalam dan studi dokumentasi, divalidasi dengan triangulasi sumber dan teknik, lalu dianalisis dengan model interaktif Miles, Huberman, dan Saldaña. Hasil penelitian menunjukkan bahwa pelanggaran didominasi kelalaian operasional, seperti kesalahan input reservasi dan pengabaian prosedur double check. Sanksi diterapkan berjenjang dari verbal warning hingga SP mendesak, dengan HOD sebagai pemberi sanksi dan Human Resources sebagai pengawas regulasi. Sanksi meningkatkan ketelitian kerja, tetapi memunculkan pertanyaan keadilan pada kesalahan tim. Kendala utama adalah rasa “tidak tega” HOD yang mendorong penyelesaian informal. Disimpulkan bahwa efektivitas surat peringatan bergantung pada konsistensi pimpinan, sehingga disarankan rapat kalibrasi disiplin antar-HOD dan pelatihan coaching.Kata Kunci: Surat Peringatan; Kedisiplinan Karyawan; Keadilan Organisasi; Perhotelan
Co-Authors Agus Solikhin Alvina Nurul Salamah Aries Dwi Laksono Arinta Destri Larasati Bartolomeus Herawan Mintarjo Emmelia Nadira Satiti Henderi Yadi Dorak Herman Jojo Kris Cahyani Ermawati Mentary Krisandini Safira Wahida Fajri Ikhwan Sahit Widayat Sugiman Suparwi Suparwi Suparwi Suparwi Willy Hizkia Mambat