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Ibnu Harris
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Economics, Econometrics & Finance

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PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TEKNOLOGI INFORMASI MENJADIKAN GEN Z LEBIH BERANI BERPENDAPAT DALAM DUNIA MAYA Ibnu Harris; Dewi Kumalasari
Fortunate Business Review Vol. 4 No. 2 (2024): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/fbr.v4i2.249

Abstract

The background to this research is that generation Z is a generation that is familiar with the use of digital and communication technology, such as social media, so it does not rule out the tendency for generation Z to become brand evangelists. This research contributes to extracting information in creating effective communication with Generation Z who are often considered to stutter in public, thereby further empowering them with appropriate technological interactions. The method used in this research is a quantitative approach with a total of 107 respondents from generation Z in Batam City. Respondents in this study were selected using a non-probability sampling method with purposive sampling technique. The research data were analyzed using Structural Equation Modeling (SEM) assisted by the IBM Amos version 26 application. The results of this research reveal that perceived usefulness influences the tendency of Generation Z in Batam City to become brand evangelists, while perceived ease of use has no influence.
KORELASI JUST IN TIME DENGAN GENERASI Z DALAM DUNIA KERJA DI ERA MODERN Ibnu Harris; Michael Michael; Michelle Michelle; Sherlyna Sherlyna; Enjelica Auroka; Selly Selly
Fortunate Business Review Vol. 5 No. 2 (2025): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/fbr.v5i2.297

Abstract

Penelitian ini bertujuan untuk mengidentifikasi hubungan antara konsep Just in Time (JIT) dengan karakteristik Generasi Z dalam meningkatkan kinerja di dunia kerja modern. Generasi Z, yang lahir antara tahun 1997–2012, dikenal memiliki karakteristik fleksibel, melek teknologi, dan multitasking, yang sejalan dengan prinsip efisiensi dalam JIT. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 100 responden Generasi Z yang bekerja. Analisis data dilakukan melalui uji validitas, reliabilitas, regresi linier berganda, dan uji multikolinearitas. Hasil menunjukkan bahwa semua variabel bebas (penggunaan JIT, kepuasan kerja, karakteristik Gen Z, dan dunia kerja modern) berpengaruh positif terhadap kinerja Generasi Z. Variabel karakteristik Gen Z memiliki pengaruh paling signifikan terhadap kinerja, diikuti oleh dunia kerja modern dan penggunaan JIT. Penelitian ini memberikan wawasan bagi organisasi dalam mengintegrasikan sistem JIT dengan pendekatan manajemen yang sesuai dengan preferensi Gen Z.
Co-Authors Dewi Kumalasari Enjelica Auroka Michael Michael Michelle Michelle Panca Hadi Setiawan selly Selly Sherlyna Sherlyna