Article Per Year (5 Year)
p-Index From 2021 - 2026
1.564
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Social And Economics Research e-Jurnal Apresiasi Ekonomi journal of social and economic research
Mai Yuliza
Sekolah Tinggi Ilmu Ekonomi Pasaman
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
THE INFLUENCE OF MARKETING STRATEGIES AND CUSTOMER TRUST ON THE LOYALTY OF SAVINGS CUSTOMERS AT PT BPR SWADAYA ANAK NAGARI (SAN) Mai Yuliza; Erdawati Erdawati; Nadya Septiani
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.1024

Abstract

This study aims to determine the effect of Marketing Strategy and Trust on Savings Customer Loyalty at PT BPR Swadaya Anak Nagari (SAN). The population in this study were all savings customers of PT BPR Swadaya Anak Nagari (SAN) with a sample size of 100 people. The sampling technique uses non probability sampling, which does not provide the same opportunity or opportunity to each member of the population when selected as a sample member. This research is associative. The results of this study can be explained where the Marketing Strategy variable has a positive and significant effect on the Loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 0.554 with a significant value of 0.000 (<0.05). The Trust variable has a positive and significant effect on the Savings Customer Loyalty of PT BPR Swadaya Anak Nagari (SAN) with a regression coefficient of 0.446 with a significant value of 0.004 (<0.05). While the test results simultaneously have a positive and significant effect on the loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 23.568 with a significant value of 0.000 (<0.05). For the test the coefficient of determination gives a contribution of 89.3%. And the remaining 10.7% is influenced by other variables not included in this test.
Co-Authors Endang Tirtana Putra Endarwita Erdawati Erdawati Jon Maizar Mela Hartina Mezi Desri Mia Muchia Desda Mulyani Rodi Muin Nadya Septiani Nanik Yuzalmi Nasfi, Nasfi Nurhaliza Sinta Sila Yeneti syafrinaldi Syafrinaldi