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All Journal Al Dzahab e-Jurnal Apresiasi Ekonomi
Zefri Efdison
STIE Sakti Alam Kerinci
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Al Dzahab

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PENGARUH CITRA MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA METRO ELEKTRONIK DAN FURNITURE CASH DAN KREDIT KOTA SUNGAI PENUH Zefri Efdison
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 2 No. 2 (2021): Al-Dzahab: Journal of Economics, Management, Business, and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.031 KB) | DOI: 10.32939/dhb.v2i2.936

Abstract

Purpose: This study has the aim and intent to test whether brand image and consumer satisfaction are able to predict changes in consumer loyalty of Metro Eloktronik and Furniture Cash and Credit. Design/Methodology/Approach: This study applies a quantitative approach to answer the research hypothesis, therefore this study uses multiple linear regression statistical tests with the help of IBM SPSS.25 application to analyze the collected data. Findings: This study found that the proposed regression model is suitable. However, partially Brand Image has no significant effect on consumer loyalty, while customer satisfaction has a significant effect on consumer loyalty. Research implications: Consumer satisfaction is a factor that can determine consumer loyalty, the more consumers feel satisfied with a product, the loyalty to the product will also increase.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT. SICEPAT EKSPRES INDONESIA CABANG SUNGAI PENUH Mauledy Ahmad; Zefri Efdison; Edia Satria; Yolla Ramadani
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 4 No. 1 (2023): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v4i1.1541

Abstract

Purpose: This study aims to examine the effect of workload and compensation on employee productivity at PT.SiCepat Ekspres Indonesia Sungai Penuh branch. Design/Methodology/Research Approach: This study uses a causality quantitative approach. The sample in this study were employees of PT.SiCepat Ekspres Indonesia Branch of Sungai Lilin City, totaling 33 respondents. Data was collected using a questionnaire, while the data analysis technique used was multiple linear regression analysis. Findings: there is an effect of Workload, and Compensation on Work Productivity with the magnitude of the influence of 70.7%. Research Implications: The results of this study prove that a high workload tends to reduce work productivity, whereas high compensation tends to increase employee productivity.
BAURAN PEMASARAN DALAM MENARIK MINAT NASABAH MENGGUNAKAN PRODUK PT. BANK RAKYAT INDONESIA DI KOTA SUNGAI PENUH Zefri Efdison
Al Dzahab: Journal of Economics, Management, Business and Accounting Vol. 4 No. 2 (2023): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v4i2.2890

Abstract

Tujuan Penelitian: Penelitian ini bertujuan untuk melihat apakah variabel produk, lokasi, promosi, dan bukti fisik berpengaruh terhadap keputusan masyarakat untuk memilih produk PT. BRI Kota Sungai Penuh. Desain/Metodologi/ Pendekatan Penelitian: Jenis penelitian ini yaitu kausalitas dengan jenis data kuantitatif yaitu berupa angka. Data dikumpulkan dengan menggunakan kuesioner. Sampel penelitian ini berjumlah 250 orang nasabah PT. BRI di Kota Sungai Penuh. Data diolah dengan aplikasi IBM SPSS 26. Hasil Penelitian: Hasil pengujian secara statistik menemukan bahwa produk, lokasi, promosi, dan bukti fisik terbukti berpengaruh positif dan signifikan terhadap keputusan masyarakat untuk memilih produk PT. BRI Kota Sungai Penuh, dengan besarnya pengaruh tersebut yaitu 62,1%. Implikasi Hasil Penelitian: Dengan hasil ini, maka BRI dapat memprioritaskan variabel penting dalam melakukan promosi yaitu dengan menurunkan karyawan yang memiliki komunikasi dan penampilan yang baik, begitupula dengan memberikan bukti fisik dalam pelayanan dan promosi, serta lokasi kantor yang strategis.
Co-Authors Edia Satria Hendra Hendra Mauledy Ahmad Yolla Ramadani