Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Mediastima
Suci Fatihah
Institut Bisnis dan Informatika (IBI) Kosgoro 1957
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PROMOSI ONLINE INSTAGRAM DAN STRATEGI HARGA UNTUK MENINGKATKAN MINAT BELI JASA PENERBANGAN AIR ASIA RUTE JAKARTA - SINGAPURA Marsadi Aras; Ahmad Nurdin Hasibuan; Suci Fatihah; Delila Rambe
Mediastima Vol 27 No 1 (2021): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.74 KB) | DOI: 10.55122/mediastima.v27i1.210

Abstract

This study aims to analyze the effect of promotional strategies using social media and price strategies with the interest in buying airline services on the Jakarta-Singapore route of AirAsia. This study applies a survey by taking samples directly to the population. This research uses a causality design, to analyze the influence of the Instagram online promotion variable and the price strategy to increase buying interest, through hypothesis testing. Respondents were determined by non-probability technique with purposive judgment sampling method. The results showed that the promotion strategy through Instagram social media had a positive and significant effect on purchasing decisions. A positive t value indicates that the promotion variable through Instagram social media has an effect that is directly proportional to purchase intention. pricing strategy has a positive and significant effect on purchasing decisions. A positive t value indicates that the price variable has an effect that is directly proportional to purchase intention. Promotion through Instagram social media and price strategy simultaneously have a positive and significant effect on purchase intention. Instagram Online Promotion Strategy, Price Strategy, Purchase Intention
Co-Authors Ahmad Nurdin Hasibuan Delila Rambe Marsadi Aras