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All Journal JURNAL PRODUKTIVITAS Birokrasi: Jurnal Ilmu Hukum dan Tata Negara
Marnia Marnia
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN PADA PEMAKAIAN LIPSTIK WARDAH DI KOTA PONTIANAK Marnia Marnia; Helman Fachri; Devi Yasmin
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 4, No 1 (2017): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.238 KB) | DOI: 10.29406/jpr.v4i1.802

Abstract

Tujuan penelitian ini adalah untuk mengetahui citra merek (brand image) lipstik wardah terhadap loyalitas konsumen di Kota Pontianak”. Variabel yang digunakan dalam penelitian ini adalah variabel citra merek (X) dan variabel loyalitas konsumen (Y). Teknik pengumpulan data untuk data primer adalah observasi, Wawancara, Koesioner sedangkan untuk data sekunder menggunakan teknik studi dokumentasi. Populasi dari penelitian ini adalah semua wanita yang mengkonsumsi atau yang menggunakan Lipstik Wardah di Kota Pontianak, dan yang dijadikan sampel sebanyak 100 orang. Alat analisis data yang digunakan dalam penelitian adalah Analisis Regresi Linier Sederhana, Korelasi (r), Koefisien Determinasi dan Uji Kelayakan Model (Uji F).Hasil persamaan regresi linier sederhana diketahui Ŷ = 4,005 + 0,243 X. Koefisien regresi (a) sebesar 4,005 menerangkan bahwa apabila brand image lipstik Wardah bernilai 0(nol), maka loyalitas konsumen di Kota Pontianak sebesar 4,005. Nilai koefisien regresi b = 0,243 artinya jika nilai brand image meningkat sebesar 1 (satu) satuan maka nilai loyalitas konsumen akan meningkat sebesar 0,243 satuan. Nilai r atau koefisien korelasinya sebesar = 0,430, menunjukkan bahwa hubungan antara semua variabel bebas dengan variabel terikat adalah cukup kuat. Artinya jika citra merek (brand image) meningkat maka loyalitas konsumen juga akan meningkat.Dari hasil koefisien determinasi (r2) diperoleh nilai sebesar 0,185. Hasil ini berarti 18,5% loyalitas konsumen dipengaruhi oleh variabel brand image, sedangkan sisanya atau sebesar 81,5%  dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Dari hasil uji kelayakan model (Uji F) menunjukkan nilai F hitung lebih besar dari signifikan tingkat keyakinan 0,05, maka model regresi linier sederhana tersebut tidak dapat digunakan untuk memprediksi loyalitas konsumen di Kota Pontianak yang dipengaruhi oleh brand image lipstik Wardah. Kata Kunci : Kosmetik, Citra Merek, Loyalitas Konsumen, Wardah
Tingkat Kepuasan Masyarakat Terhadap Pelayanan Pembayaran Pajak Kendaraan Bermotor Berbasis Aplikasi Signal Di Kantor Samsat Kota Tanjungpinang Marnia Marnia; Fitri Kurnianingsih; Erva Afriyana; Dedek Hardiyanti
Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA Vol. 2 No. 1 (2024): Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/birokrasi.v2i1.891

Abstract

The implementation of both private and public organizations requires innovation to operate. Because the innovation of motor vehicle tax payment services based on signal applications at the Tanjungpinang city samsat office is a necessity for government organizations, along with increasing public pressure to improve the performance of government agencies in order to solve problems in people's lives through programs and services at the Tanjungpinang city samsat office. The quality of public services is determined by the service provider so that it can be understood that public services serve the community and must be provided adequately in order to meet the factors and indicators that determine the quality of public services. Innovation in government agencies is needed to provide public services through the development of new methods and new resources. Innovation of motor vehicle tax payment services based on signal applications at the samsat office as an E-Government-based public service strategy for vehicle tax payments. E-Government provides public services that can be accessed 24 hours a day, from anywhere, and at any time. E-Government also allows public services to be completed in a non-face-to-face manner, making it a more efficient service. The Indonesian government has realized the tremendous benefits of e- Government since 2003 has issued a policy of implementing e- Government in the form of Presidential Instruction No. 3 Year 2003. Recently, a technology based on the SIGNAL application has emerged that can run on Android and IOS. SIGNAL is a national digital Samsat application that allows Indonesian citizens to certify Annual STNK, Pay Motor Vehicle Tax (PKB), and pay Road Traffic Accident Fund (SWDKLLJ) online by issuing digital documents in the form of electronic certificates and can easily make mandatory contributions to, POLRI, E-TBPKP (Provincial Bapenda), and E-KD, (PT. Jasa Raharja). The implementation of the online system allows people to save more money and time by paying taxes online.
Co-Authors Dedek Hardiyanti Devi Yasmin Erva Afriyana Fitri Kurnianingsih Helman Fachri