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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Birokrasi: Jurnal Ilmu Hukum dan Tata Negara
Erva Afriyana
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Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Tingkat Kepuasan Masyarakat Terhadap Pelayanan Pembayaran Pajak Kendaraan Bermotor Berbasis Aplikasi Signal Di Kantor Samsat Kota Tanjungpinang Marnia Marnia; Fitri Kurnianingsih; Erva Afriyana; Dedek Hardiyanti
Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA Vol. 2 No. 1 (2024): Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/birokrasi.v2i1.891

Abstract

The implementation of both private and public organizations requires innovation to operate. Because the innovation of motor vehicle tax payment services based on signal applications at the Tanjungpinang city samsat office is a necessity for government organizations, along with increasing public pressure to improve the performance of government agencies in order to solve problems in people's lives through programs and services at the Tanjungpinang city samsat office. The quality of public services is determined by the service provider so that it can be understood that public services serve the community and must be provided adequately in order to meet the factors and indicators that determine the quality of public services. Innovation in government agencies is needed to provide public services through the development of new methods and new resources. Innovation of motor vehicle tax payment services based on signal applications at the samsat office as an E-Government-based public service strategy for vehicle tax payments. E-Government provides public services that can be accessed 24 hours a day, from anywhere, and at any time. E-Government also allows public services to be completed in a non-face-to-face manner, making it a more efficient service. The Indonesian government has realized the tremendous benefits of e- Government since 2003 has issued a policy of implementing e- Government in the form of Presidential Instruction No. 3 Year 2003. Recently, a technology based on the SIGNAL application has emerged that can run on Android and IOS. SIGNAL is a national digital Samsat application that allows Indonesian citizens to certify Annual STNK, Pay Motor Vehicle Tax (PKB), and pay Road Traffic Accident Fund (SWDKLLJ) online by issuing digital documents in the form of electronic certificates and can easily make mandatory contributions to, POLRI, E-TBPKP (Provincial Bapenda), and E-KD, (PT. Jasa Raharja). The implementation of the online system allows people to save more money and time by paying taxes online.
EVALUASI DAMPAK KEBIJAKAN PELATIHAN PEMASARAN DIGITAL BAGI PELAKU USAHA MIKRO KECIL, DAN MENENGAH (UMKM) DAERAH KOTA TANJUNGPINANG Erva Afriyana; Dian Prima Safitri; Okky Rizki Azizi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.64935

Abstract

This study evaluates the impact of digital marketing training policies on Micro, Small, and Medium Enterprises (MSMEs) in Tanjungpinang City. Its primary objective is to analyze the extent to which these training programs enhance digital capacity, encourage the adoption of online marketplaces, and contribute to improved business performance among MSMEs. This study employs a qualitative approach, with data collected through observation, in-depth interviews, and documentation. Data analysis was conducted using NVivo software, encompassing data reduction, data presentation, and drawing conclusions. The results indicate that digital marketing training has had a significant positive impact. Participants saw an increase in their digital knowledge and skills, such as the use of social media, graphic design applications, and online marketplaces for promotion and sales. A shift in behavior occurred, as MSMEs began actively utilizing digital platforms and implementing digital marketing strategies in a more structured manner. The identified economic impacts include expanded market reach, an increase in the number of customers, and higher sales revenue. However, the program’s effectiveness has not been uniformly optimal due to constraints such as limited training duration, a lack of post-training mentoring, and the continued uneven distribution of information. Recommendations include the need to expand the program’s reach, increase the intensity of training, and strengthen the system of ongoing mentoring to maximize the positive impact on MSMEs in Tanjungpinang City.
Co-Authors Dedek Hardiyanti Fitri Kurnianingsih Marnia Marnia Okky Rizki Azizi Safitri, Dian Prima