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Journal : Jurnal Pengabdian Kepada Masyarakat

PEMBINAAN DAN PENDAMPINGAN KAMPOENG KAJOE TANGAN HERITAGE MALANG Dwi Nita Aryani; Nunung Nurastuti Utami; Setyawan Setyawan; Ali Lating; Triana Murtiningtyas
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 7 No 1 (2020): JURNAL PENGABDIAN KEPADA MASYARAKAT 2020
Publisher : Publisher UPT P2M Politeknik Negeri Malang

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Abstract

Village in the Kauman area, Kec. Klojen, Malang City, is known as Kampoeng Kajoe Tangan (KJT) heritage because it has many ancient and unique buildings, but currently it is not widely known to the public. The KJT must be managed by a solid team of administrators in order to provide added value to the village and its citizens. Visits and interviews with the management team were carried out to see the atmosphere of the village in the past and to find out the role of the management team. So far, the division of tasks and responsibilities within the team has become a problem, resulting in overlapping, resulting in ineffective implementation of plans and activities. Lack of promotion because it does not have a marketing department causes less exposure of buildings that can be visited. Making job descriptions and adding a marketing section, encourages more effective work, more attractive promotions so that they can be better known and attract the public
STRATEGI MENJUAL BERBASIS MARKETPLACE PADA PRODUK UNGGULAN KAMPOENG KAJOETANGAN HERITAGE Bunyamin; Nunung Nurastuti U.; St Munfaqiroh; Sugeng H; Kadarusman; Fera Tj; Setyawan; Imama Z; Ali L; Triana M
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 8 No 2 (2021): JURNAL PENGABDIAN KEPADA MASYARAKAT 2021
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v8i2.168

Abstract

To minimize the spread of covid 19, the mobile marketplace is one alternative to get around the prohibition on meeting directly between sellers and buyers to reduce the spread of covid-19 but still encourage economic movement, especially sales of production. The method in this service is carried out by discussing and demonstrating the use of the mobile marketplace. The result is that the flagship product business group Kampoeng Kajoetangan Heritage is starting to be able to use a good mobile marketplace to sell the products they produce By using the marketplace technique, it is expected to increase profits on sales because the market reach will be wider.