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Makmun - Riyanto
Polines
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The use of Digital Media and Social Media for UKM Temanggung in the era of the Covid-19 Pandemic Sandi - Supaya; Mardinawati - Mardinawati; Makmun - Riyanto
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3485

Abstract

The problem in this research is how to describe the use of digital media and social media in reaching the target market, promoting products, and in implementing marketing strategies.The purpose of this study is to describe the use of digital and social media in the marketing strategy of Temanggung SMEs in the Covid-19 era. Respondents consist of owners and managers of Temanggung SMEs whose products have been included in national, provincial, city or district level exhibitions. Primary primary data were collected through a questionnaire using a survey method. The data were analyzed using the average, the largest, the lowest scoring for each opinion from the respondents. From this study it was concluded that Temanggung SMEs in the era of the covid-19 pandemic very often used digital media and social media to reach the target market, and promote products. SEO, Twitter and Reddit are not used very often. Creation and publishing of content to attract customers' attention, use of media to understand problems, build long-term relationships with target markets, assist and provide advice to customers are not good criteria.
Analysis of the Effect of Service Quality on Student Satisfaction Makmun - Riyanto; Putut - Haribowo; Sri - Wahyuni; Taviyastuti - Taviyastuti; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3781

Abstract

This is important to know as an evaluation and improvement effort if there is something that needs to be improved and student satisfaction will create a good image for the institution, and a good image will create loyalty and pride of students in the Polines as an alma mater. This study is intended to find out how the level of student satisfaction over the service facilities of the Polytechnic Language Unit, as well as what factors influence student satisfaction with the service of the UPT  Bahasa Polines. The results of this study are expected to provide useful input for managers of health clinics in particular and Polines to be able to provide satisfactory services to students as their main consumers.Based on descriptive analysis using index analysis techniques (index value) and using the three-box criteria (three box method) it is known that all service quality variables (Tangible, reliability, responsiveness, assurance, empathy) are perceived high (good) by the respondents. The results of the quantitative analysis of the study also showed that the service quality of the UPT Bahasa Semarang State Polytechnic  consisting of Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) had a positive effect on student satisfaction(Y), but the only significant effect is the Assurance variable (X4), and Empathy variable (X5).To increase student satisfaction, it is recommended to the manager of theUPT Bahasa Polines by increasing the elements as in the indicators of the two variables, namely Empathy variable (X5): Attention and sincerity of officers / lecturers in the UPT Bahasa Polines  in accepting and serving visitors. good, convincing and polite by not discriminating, notifying the results of learning development / test results and providing suggestions for successful learning,Whereas for the Assurance variable (X4) : Competency, education and appropriate and adequate experience of officers and instructors of UPT Bahasa Polines, Hospitality in welcoming and serving thus giving rise to feelings / beliefs as the right place of service, Completeness of learning support facilities such as projectors, books,  audio video, language equipment / laboratory so that it can guarantee the success of learning.
Influence of Brand Image and Celebrity Endorser on Purchase Decisions on Samsung Smartphone Products Annisa Viaski Handayani; Rif'ah Dwi Astuti; Makmun - Riyanto
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4106

Abstract

With the advancement of technology, all activities in society are now easier. One of them is that it is getting easier for people to communicate and exchange data or information using only one device, namely a smartphone. The objective of this research is to analyze the influence of brand image (X1) and celebrity endorser (X2) on purchase decisions (Y) of samsung smartphone products. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The population in this study are people who bought Samsung smartphones in Semarang City between 2020 and 2022, whose number is unknown. The amounts of the respondents are 100 who are Samsung smartphone users in Semarang. The analysis tools used were test of validity, reliability test, normality test, heteroscedasticity test, multicollinerity test, linearity test, multiple linear regression, T test, F test, and the coefficient of determination. Based on the calculations using SPSS version 26, the results of this research showed that the regression equation Y = 0,395 + 0,680 X1 + 0,269 X2. In addition, the F test result of 41,637 which was bigger than F table was 3,08. It can be concluded that the model in this study is correct. The T test result the variables brand image (X1) and celebrity endorser (X2) were bigger than T table and had a significance less than level significance of 0,05. So, it can be concluded the brand image (X1) and celebrity endorser (X2) had a positive and significance influence on purchase decisions (Y). The most influence variable is brand image (X1) with the highest regression coefficient of 0,680. The contribution of brand image and celebrity endorser on purchase decisions is 50,5 % while 49,5 % are influenced by other variables that were not described in this research.
Study of the Effects of Training and Coaching on Increasing the Performance of Micro, Small and Medium Enterprises (MSMEs) assisted by the UMKM Center in Semarang City Achmad - Zaenuddin; Noor - Suroija; Taviyastuti - Taviyastuti; Makmun - Riyanto; Rif'ah Dwi Astuti
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4178

Abstract

Most of the business actors in Central Java are micro, small, medium and large scale business actors (MSMEs), which account for 99.19% of the total non-agricultural businesses in Central Java. Survey data shows that during the pandemic, 94.69% of businesses experienced a decline in sales. Based on the business scale, the decline in sales of more than 75% was experienced by 49.01% ultra-micro businesses, 43.3% micro businesses, 40% small businesses, and 45.83% medium businesses. The advantage of MSMEs in surviving the storm of crises for various reasons. First, in general, MSMEs produce consumer goods and services that are close to the needs of the community. Second, MSMEs do not rely on imported raw materials and make more use of local resources in terms of human resources, capital, raw materials and equipment. Third, MSE businesses generally use relatively low capital. Facing the Covid 19 pandemic, the MSME Center is conducting training and coaching/assistance so that MSMEs can adapt well and be able to maintain their business. This study aims to analyze the effect of training and coaching on the performance of SMEs assisted by the UMKM Center in Semarang City. The method used is descriptive analysis with qualitative and quantitative approaches. Quantitative data analysis using multiple regression
Effect of Brand Image and Halal Awareness on Interest in Buying Wardah Cosmetics in the City of Semarang Sukma Anjani Susilowati; Makmun - Riyanto; Khairul - Saleh
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4592

Abstract

This research aim to determine the influence of Brand Image and Halal Awareness on Purchase Interest Wardah cosmetics in Semarang Region. The data collection method used in this research are literature review and  questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. Sampling was done by using the incidental sampling method of 84 samples. Data processing was conducted using SPSS 22. Based on the calculation of multiple linear regression analysis, the equation Y = 2.970 + 0.451X1 + 0.392X2  is obtained,  and the results of the t test show that each variable accepts Ha1 and Ha2, so that the variables of Brand Image (X1) and Halal Awareness (X2) have a significant effect on the Purchase Interest (Y). The F test show that Ho3 is rejected and Ha3 is accepted, which means that the variables of Brand Image (X1) and Halal Awareness (X2) simultaneously influence the Purchase Interest (Y). Then the result of the determination coefficient test (R2) show a value of 0.724, which means that 72.4% of the Purchase Interest (Y) can be explained by the variables of Brand Image (X1) and Halal Awareness (X2) and the remaining 27.6% is influenced by others factors who were not included in this study.
Co-Authors Achmad Zaenuddin Annisa Viaski Handayani Astuti, Rif'ah Dwi Khairul - Saleh Mardinawati - Mardinawati Noor Suroija Putut - Haribowo Rustono - Rustono Sandi - Supaya Sri - Wahyuni Sukma Anjani Susilowati Taviyastuti - Taviyastuti