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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Sri - Wahyuni
Polines
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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The Role of The Iconic Food Exposure Model: "Warung Tegal" (Warteg) Manuver in the Disaster of the Covid-19 Pandemic in Central Java, Indonesia Rif’ah Dwi Astuti; Sri - Wahyuni; Andi - Setiawan; Bagus Yunianto Wibowo
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3475

Abstract

The COVID-19 pandemic has caused a business in this case Warung Tegal (Warteg) to experience a decline in turnover of up to eighty percent. Warung Tegal (Warteg) as a business unit must change their business orientation to be able to operate under any conditions. This study analyzes the entrepreneurial orientation of companies (Warteg) in various different contexts. Given the existing literature on entrepreneurship, we depart from the hypothesis that the context in which a business operates determines the importance of each dimension comprising the multidimensional concept of entrepreneurial orientation, thereby moderating its influence on marketing performance. The sample for this study consisted of 205 small and medium-sized Warung Tegal (Warteg) companies in Central Java. We tested the hypothesis by measuring the moderating effect of context on the structural equation modeling technique. The results of this study found that the critical moderating role of Iconic Food Exposure strengthens the relationship between Iconic Food Exposure and mediates the relationship between Entrepreneurial Orientation, and Competitive Maneuverability, and that competitive strategy strengthens the relationship between Iconic Food Exposure and Marketing performance.
Building Competitiveness for Semarang City Tourism Marketing Elements Andi - Setiawan; Rustono - Rustono; Sri - Wahyuni; Subandi - Subandi
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.121 KB) | DOI: 10.32497/ab.v20i3.1765

Abstract

Potential foreign exchange outstanding tourism, the tourism industry Semarang demand should continue to improve to capture the potential of becoming a source of opinions. Industry conditions pariwisatan in Semarang require a marketing development model that encourages stakeholders in the field of tourism. Semarang City Tourism marketing requires an analysis of the competitiveness model approach marketing elements. Referring to the phenomenon above, this study proposes further research problems of modeling Design Marketing able to increase customer satisfaction (rating) in Semarang on an ongoing basis. The sampling technique used in this study was accidental sampling method in this case that travelers in Semarang and surrounding areas. As for the amount of sample is 103 samples. This research technique using two approaches: 1) .Confirmatory factor analysis, the Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). Modeling in this study is expected to capture potential foreign exchange earnings, revenues, jobs and the development of tourism in the city of Semarang. It required an increase in the value of customers (customer value), so that the potential it can achieve its full potential. In addition, the tourism industry and stakeholders can take advantage of empirical findings of this research.
THE INFLUENCE OF JOB INVOLVEMENT, COMPETENCE AND EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFOMANCE AT PT DHANA PERSADA Rysnanda Kurniawan Sunariyo; Sri - Wahyuni; Endang Sulistiyani
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1470

Abstract

The aim of this study is to analyze the influence of job involvement, competence, and employee engagement on employee performance at PT Dhana Persada Manunggal Semarang. Research variables include: job involvement (X1), competence (X2), employee engagement (X3), as independent variables, and employee performance (Y) as dependent variable. This study used multiple linear regression analysis. The population in this study were all employees of PT Dhana Persada Manunggal Semarang, amounting to 50 people. Samples are selected using the method of saturated sampling that all members of the population sample used as samples or also called census research. Data collections techniques are using questionnaires, interview, observation, and literature review. Based on the result of this study, job involvement, competence, and employee engagement have positively and significantly influence on employee performance. While the adjusted R square has value 68,3%, it means that job involvement, competence, and employee engagement give contribution to employee performance (Y) on 68,3% while 31,7% influenced by other variables which were not described in this study.   
Analysis of the Effect of Service Quality on Student Satisfaction Makmun - Riyanto; Putut - Haribowo; Sri - Wahyuni; Taviyastuti - Taviyastuti; Rustono - Rustono
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3781

Abstract

This is important to know as an evaluation and improvement effort if there is something that needs to be improved and student satisfaction will create a good image for the institution, and a good image will create loyalty and pride of students in the Polines as an alma mater. This study is intended to find out how the level of student satisfaction over the service facilities of the Polytechnic Language Unit, as well as what factors influence student satisfaction with the service of the UPT  Bahasa Polines. The results of this study are expected to provide useful input for managers of health clinics in particular and Polines to be able to provide satisfactory services to students as their main consumers.Based on descriptive analysis using index analysis techniques (index value) and using the three-box criteria (three box method) it is known that all service quality variables (Tangible, reliability, responsiveness, assurance, empathy) are perceived high (good) by the respondents. The results of the quantitative analysis of the study also showed that the service quality of the UPT Bahasa Semarang State Polytechnic  consisting of Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) had a positive effect on student satisfaction(Y), but the only significant effect is the Assurance variable (X4), and Empathy variable (X5).To increase student satisfaction, it is recommended to the manager of theUPT Bahasa Polines by increasing the elements as in the indicators of the two variables, namely Empathy variable (X5): Attention and sincerity of officers / lecturers in the UPT Bahasa Polines  in accepting and serving visitors. good, convincing and polite by not discriminating, notifying the results of learning development / test results and providing suggestions for successful learning,Whereas for the Assurance variable (X4) : Competency, education and appropriate and adequate experience of officers and instructors of UPT Bahasa Polines, Hospitality in welcoming and serving thus giving rise to feelings / beliefs as the right place of service, Completeness of learning support facilities such as projectors, books,  audio video, language equipment / laboratory so that it can guarantee the success of learning.
Application of Theory of Planned Behavior in the Role of the Halal Value Exposure Model on Halal Purchase Behavior Rif’ah Dwi Astuti; Andi - Setiawan; Sri - Wahyuni; Sugiyanta - Sugiyanta
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4179

Abstract

This study aims to determine the halal value exposure to halal purchase behavior, where digital marketing and perceived behavioral control have an important role. This study considers consumers who use halal beauty treatments and cosmetics. This study uses a structured questionnaire which was developed and distributed to 179 adolescent respondents in Central Java. The data were analyzed by applying structural equation modeling. The results showed that the halal value exposure model had a positive mediating effect on Halal Purchase Behavior. This study also confirms the active moderating role of the Theory of Planned Behavior scheme in digital marketing and perceived behavioral control of halal purchase behavior. Based on these findings, producers and distributors in the halal industry should maximize their sales by increasing the halal value of their products. Because consumers are smarter by considering the number of quality clues to make their choices on halal beauty care and cosmetics. Therefore, practitioners should consider the information to increase the demand for their products
Co-Authors Andi - Setiawan Bagus Yunianto Wibowo Endang Sulistiyani Makmun - Riyanto Putut - Haribowo Rif’ah Dwi Astuti Rustono - Rustono Rysnanda Kurniawan Sunariyo Subandi - Subandi Sugiyanta Sugiyanta Taviyastuti - Taviyastuti